What is Predictive Marketing, and Why Should B2B Marketers Care?
Predictive marketing is a key buzzword in the marketing world today. But what does predictive marketing mean, and how can it help B2B marketers? Brafton defines predictive marketing as, “the strategic use of existing customer datasets to identify patterns and anticipate future customer behaviors, sales trends, and marketing outcomes.” Basically, predictive marketing helps you determine which strategies […]
How to Use Artificial Intelligence in B2B Marketing in 2024
Artificial Intelligence (AI) can be scary for businesses to consider. Will it take away jobs? Will it transform the workforce as we know it? In the B2B space, AI can provide benefits to marketers. One use of artificial intelligence in the B2B marketing space is chatbots. AI powers chatbots and give answers to questions via […]
3 Effective Examples of 2024 B2B Landing Pages Show Simplicity & Minimalism Rule
A 2019 landing page is a webpage that drives conversions for a company. It should be simple and visually appealing. B2B organizations can benefit greatly from having well-designed landing pages. Minimalism is the latest trend in landing page design, as well as keeping content short. Here are examples of some of the best B2B landing pages of 2019. […]
Top Digital Advertising Benchmarks for 2024
Advertising is a fact of life for businesses in 2024. Advertising is especially popular in this day and age. How do you know if your advertising campaigns are effective? Here are a few key benchmarks to measure the success of your advertising campaigns in 2024. One key benchmark for online advertising is the number of […]
Why Have Marketing Brochures and Podcasts Made a Comeback?
Sometimes outdated forms of marketing come back in style. Two examples are marketing brochures and podcasts. Why have these two traditional marketing materials made a comeback? One reason brochures are going strong in the paperless digital world is that they are cost effective. Compared with other forms of marketing, brochures are a relatively budget-friendly option. […]
Top Social Media Benchmarks for 2024
If your business is not on social media than you are way behind the times in 2019. In all likelihood, your brand is all over popular platforms like Facebook, Twitter, and Instagram. But how do you know if your social media marketing is working? Here are key benchmarks to measure the effectiveness of your social […]
Borenstein on Digital Trust: Interview with Thought Leader, Kim Plyler, on Popular Podcast “Master Your Story.”
December 27, 2018– Have you ever asked yourself why do prospect trust? one digital brand and not the other? Have you ever wondered why folks seem to ‘feel’?your brand is trustworthy? but couldn’t quite explain? Short answer?? Well, it’s not that simple. In digital branding, we use a combination of behavior and cognitive psychology, market research, creativity, User […]