Borenstein Group

Washington DC’s Expert Top B2B|B2G Digital Branding Agency

Strategic Communications

The Manifest Names Borenstein Group Among Top Branding Agencies For Corporate Naming Development for 2022

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The Borenstein Group is delighted to announce that The Manifest, an independent customer reviews curator site, recognized us as one of the region’s most reviewed digital marketing agencies for corporate name development for branding companies. The Borenstein Group is Washington DC’s Top Digital Marketing & Branding Agency for B2B and B2G Integrated Marketing Communications. We develop Brand Strategy, Brand Design, and Brand Content for emerging and market-leading IT, Professional Services, Federal Contractors, Business Services, and Public Sector markets. As a stellar creative agency with 25 years of experience, Borenstein Group is ranked at Chief Marketer’s Top 50 B2B Agencies, Clutch’s Top Digital Branding Agencies, Expertise’ Top Advertising Agencies, and Washington Business Journal’s Top Advertising Agencies the Washington DC-Baltimore region.

This year marks another milestone for Borenstein Group as we’ve been ranked on the Most Reviewed list found on The Manifest. The Most Reviewed Company Award on The Manifest features the 15 companies on each listing page that have received the newest reviews in the past 12 months. Additionally, most Reviewed companies have the opportunity to show off their new client feedback through a press release on The Manifest, offered a Most Reviewed Company badge, and content marketing support to share the news on their blog.

Borenstein Group Most Reviewed Corporate Name Branding Agencies 2022 The Manifest Washington DC Baltimore Region 2022

“The Borenstein Group is honored to receive this prestigious third-party recognition by Clutch. Every day, we are motivated by our hard work for our clients, and ultimately, its the real reward that we seek in supporting their branding, marketing, and PR.” – Mr. Gal Borenstein, CEO

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Borenstein Group Named Among Top 25 B2G/B2B Brand Engagement Agencies in 2022 by Chief Marketer

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Tysons Corner, VA– December 2, 2021- The Borenstein Group, a leading B2B and B2G digital marketing agency, was named amongst the Top 25 national B2B Brand Engagement Agencies in 2022 by CHIEF MARKETER magazine as part of its annual Chief Marketer Top 200 Chief Marketer Top Marketing Agencies. Chief Marketer is a leading publisher for Fortune 1000 marketers. 

According to Chief Marketer, winning agencies were selected based on several criteria including insightful client testimonials; outstanding case study submissions; high caliber, consistent work across programs and clients; innovative and creative executions; and bold and inspiring concepts, and ideas that are moving the industry forward. The 200 agencies selected for this year’s program are thought leaders in their craft and representative of the best of the marketing industry.

cm200 2022 logo

Jessica Heasley, Group Editor & Publisher at Chief Marketer stated, “We hope that brand marketers will consider the partners on this list for their 2022 programs. They have all demonstrated incredible creativity and resilience and are poised to transform challenges into opportunities in the year ahead.”

Borenstein Group’s CEO, Gal Borenstein, said, “We are honored to receive this recognition for the second consecutive year. Now more than ever, as the world turn to digital platforms, technology firms are looking for agencies that can deliver evidence-based, synchronized engagement strategies that align with their growth objectives.”   

Borenstein Group is a leading digital marketing communications company in the Washington, DC, metropolitan area that serves clients locally and globally in defense, aerospace, AI and machine learning, analytics, ISR, cybersecurity, information technology, professional services, and high-tech manufacturing. Founded in 1995, the Borenstein Group has helped hundreds of startups, early-stage, growing, and mature companies maximize their brand promise and equity. Visit BorensteinGroup.com for more information.

Borenstein Group Wins 2021 Award of Distinction for Digital Rebranding of WESCORP, a Leading Industrial Manufacturer, at the 27th Annual Communicator Awards

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The Borenstein Group, a leading B2B digital branding agency, announced today it has won the 2021 Award of Distinction for the digital rebranding of WESCORP, a leading manufacturer of industrial surface coatings for electronics defense and aerospace industries. The award was presented by the 27th Annual Communicator Awards, named in New York, NY.  The winners of the 27th Annual Communicator Awards have officially been announced by the Academy of Interactive and Visual Arts. With over 6,000 entries received from across the US and worldwide, the Communicator Awards is the largest and most competitive awards program honoring creative excellence for communications professionals.

27th 2021 Annual Communicator Awards Borenstein Group Wins Award for WESCORP Best Manufacturing Web Site 2021 Top Digital B2B Branding Agencies Seal 05 05 2021

“The work entered into this year’s 27th Annual Communicator Awards is even more impressive than in seasons’ past. This year’s entries are a truly stellar embodiment of our “Communication is everything” tagline,” noted Eva McCloskey, managing director of the AIVA. She added, “On behalf of the Academy, I would like to thank all of this season’s entrants for their willingness to produce such boundary-pushing, effective and outstanding work.” Mr. Gal Borenstein, CEO of Borenstein Group, commented, “We are honored to receive this unique industry recognition for the strategic branding work we performed for WESCORP, an innovative industry leader in its sector.”

About The Communicator Awards:  The Communicator Awards is the leading international awards program honoring creative excellence for marketing and communications professionals. Founded by passionate communications professionals over two decades ago, The Communicator Awards is an annual competition honoring the best digital, mobile, audio, video, and social content the industry has to offer. The Communicator Awards is widely recognized as one of the largest awards of its kind in the world. The Communicator Awards are judged and curated by the Academy of Interactive and Visual Arts (AIVA). The AIVA is an assembly of leading professionals from various visual arts disciplines dedicated to embracing progress and the evolving nature of traditional and interactive media. Current AIVA membership represents a “Who’s Who” of acclaimed media, advertising, and marketing firms, including GE Digital, Spotify, Condè Nast, Disney, Republica, Majestyk, Fast Company, Upstatement, and many others. See aiva.org for more information.

7 Web Design Trends That Will Shape Your 2021 Digital Brand Strategy

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What will be the right Web Design Trends that will Shape your 2021 digital brand strategy? In this post, we offer our top 7 Web Design Trends that we’ve already researched for you. See which one applies to your company’s digital marketing strategy.

Top Web Design Marketing Trends in 2021 BorensteinGroup

1. Voice Communication

The first trend that we see exploding onto the scene is voice communication within websites and voice search. Voice communication has made a huge splash and will only continue to rise. With stats such as 20% of all mobile queries on Google are voice searches, it is no question that this trend will keep rising in 2021.

Plus, voice queries offer distinct advantages such as:
I. Offering straight to the point answers
II. More natural than typing on your phone
III. A great way to search while being extremely busy

This trend will heavily affect the SEO rankings of websites as more and more people are taking advantage of products such as Alexa, Siri, and Google, with 95% voice recognition accuracy.

You can prepare for this trend by:
I. Creating content with the end-user in mind
II. Focusing more on long-tailed keywords that would come up in normal conversation

2. 3D Renderings

Want your website to stand out visually among the rest? Then, you absolutely have to check out the 3D graphics and renderings of your products on your website. Having 3D graphics or renderings of your end product can be a strong selling point, especially if your product’s photo content is lacking.

3D renderings allow you to:
I. Present the product or service in an engaging way
II. Allow for a 360-degree view of the product
III. Emulate a retail store shopping experience

Although time-consuming and sometimes very tedious, having a 3D graphic or rendering of your product will not only boost the user experience but can save the day when other content is not greatly available.

3. Motion and animations

Like 3D graphics and renderings, motion and animations can take your web page design to the next level. While you don’t want to go overboard with this trend, motion and animations can be very helpful and communicative. The main purpose of motion and animations is to allow the user to interact with the design. The user can see in real-time feedback of an action they take on the website through motions such as checking off an item on a “to-do list.” These “micro-interactions” are where motion and animations really shine.

4. Typography

Organizations can use typography to stand out. Different typography styles will be used to catch the user’s attention.

Some eye-catching typography styles include:
I. Retro fonts
II. Size of fonts
III. Multi-colored fonts

Typography sets the mood of what the user will be reading. You want to make sure that the typography is on-brand and eye-catching at the same time. Typography is a trend that will never go away, so it is well worth investing your time and learning the art and science behind it.

5. Minimalism

The old saying “less is more” has never been truer with the rise of minimalism in web design.

Some of the characteristics that minimalism holds strong are its:
I. Simplicity
II. Clarity
III. Focusing on the user experience

With minimalism, the user experience is as efficient as possible. And in a world where being time efficient is everything, minimalism gives you the blueprint to do exactly that.

6. Augmented reality

Augmented reality has gained more attention throughout the years and will only rise in popularity as the tool becomes more and more accessible. From the Oculus virtual apartment tours to seeing a couch virtually placed in your living room to see if it would be a great fit, augmented reality is ready to take off. Users will be able to experience those “had to be there” moments right in the comfort of their own home. This can serve as a great benefit as you are directly supplying the user with the experience they desire to have, all within your website!

7. No Code Web Sites

Lastly, we have “No Code” websites and web design. The biggest barrier of entry to people worldwide regarding web design is the ability to code, and with more “No Code” software becoming available, there will be a huge up-tick with this trend.

Whether it is
I. Shopify to sell products
II. Webflow to create sleek designs
III. WordPress for its power and simplicity

“No Code” is becoming more popular by the day. While software like the ones mentioned is recognized as “No Code,” you still have the option to change and customize the code to your liking, which is great for personalization and branding. “No Code” website builders have really changed the game and lowered the barrier to entry so more and more people can get their own piece of online real estate.

The Bottom line: Web design fads come and go, but with this list of 7 battle-tested web design trends, you now can examine your own website and see if you are prepared to maximize your digital real estate in 2021.

Authored by Matthew Herzog, Borenstein Group’s Agency Marketing Intern in 2020. 

Corporate Vision Magazine Names Borenstein Group, Best B2B Digital Marketing & PR Agency in Washington DC, at the International Media Innovator Awards Competition 2020

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Vienna, Virginia- The Borenstein Group announced it was named Best B2B Digital Marketing & PR Agency in Washington DC in the International Media Innovator Awards Competition 2020, conducted by internationally-based Corporate Vision Magazine which announced the winners of the Media Innovator Awards 2020.

 

International Corporate Vision Magazine Names Borenstein Group Top washington Dc branding and Marketing Agency for 2020 Media Innovator Awards 2020 Logo No Year 1 768x666 1Corporate Vision launched the original Media Innovator program to recognize those that took the ethos to adapt, grow, and evolve to the industry’s needs in the pursuit of bettering it and challenging others to follow their lead. Discussing their winners’ success, Awards Coordinator Jazmin Collins said: “I offer sincere congratulations to those recognized in this year’s program, and I hope you have a wonderful rest of the year ahead.” According to Corporate Vision, “The greater media landscape is an ever-evolving one, adapting to the changing needs and wants of the consumers it serves. Above all else, innovation and creativity are the keys to enduring success in such an environment, regardless of where your company specializes in the industry. From top-tier marketing firms to those looking to reinvent digital media, it pays to differentiate yourself from what is, by all regards, an incredibly competitive field.”

 

Collins added, “This is why Corporate Vision Magazine aims to seek out the brightest sparks who influence, engage, and endeavor to provide the best of services, from the app creatives and legal pioneers and marketing masters to the talents of technicians who can differentiate in a competitive and ever-evolving industry. As with all Corporate Vision Awards, the 2020 Media Innovator Awards are based on merit, not the number of votes received. The process works to ensure that it rewarded parties based on their excellence in the industry, their products’ quality, and their dedication to service.” To learn more about these illustrious winners and find out the secrets behind their success, please visit Corporate Vision’s web site.  

 

About Corporate Vision Magazine

Corporate Vision is published monthly with the mission to deliver insightful features from across the global corporate world. Launched to better business practices across the board, Corporate Vision focuses on spotlighting advances in the HR, marketing, coaching, and recruitment spheres, with the goal to shine a light on the gatekeepers of better business. Those that help build, through no small amount of creativity and expertise, to develop an altogether more productive and more efficient world of work. Corporate Vision is brought to you by AI Global Media, a B2B digital publishing group founded in 2010. The group currently has 13 brands within its portfolio that include luxury lifestyle, construction, healthcare, and small business-focused publications.