b2g advertising

The Manifest Names Borenstein Group Among Top Branding Agencies For Corporate Naming Development for 2022

February 7, 2022 by Gal Borenstein Leave a Comment

The Borenstein Group is delighted to announce that The Manifest, an independent customer reviews curator site, recognized us as one of the region’s most reviewed digital marketing agencies for corporate name development for branding companies. The Borenstein Group is Washington DC’s Top Digital Marketing & Branding Agency for B2B and B2G Integrated Marketing Communications. We develop Brand Strategy, Brand Design, and Brand Content for emerging and market-leading IT, Professional Services, Federal Contractors, Business Services, and Public Sector markets. As a stellar creative agency with 25 years of experience, Borenstein Group is ranked at Chief Marketer’s Top 50 B2B Agencies, Clutch’s Top Digital Branding Agencies, Expertise’ Top Advertising Agencies, and Washington Business Journal’s Top Advertising Agencies the Washington DC-Baltimore region.

This year marks another milestone for Borenstein Group as we’ve been ranked on the Most Reviewed list found on The Manifest. The Most Reviewed Company Award on The Manifest features the 15 companies on each listing page that have received the newest reviews in the past 12 months. Additionally, most Reviewed companies have the opportunity to show off their new client feedback through a press release on The Manifest, offered a Most Reviewed Company badge, and content marketing support to share the news on their blog.

“The Borenstein Group is honored to receive this prestigious third-party recognition by Clutch. Every day, we are motivated by our hard work for our clients, and ultimately, its the real reward that we seek in supporting their branding, marketing, and PR.” – Mr. Gal Borenstein, CEO

#TheManifestLeader

Borenstein Group Named Among Top 25 B2G/B2B Brand Engagement Agencies in 2022 by Chief Marketer

December 2, 2021 by Gal Borenstein Leave a Comment

Tysons Corner, VA– December 2, 2021- The Borenstein Group, a leading B2B and B2G digital marketing agency, was named amongst the Top 25 national B2B Brand Engagement Agencies in 2022 by CHIEF MARKETER magazine as part of its annual Chief Marketer Top 200 Chief Marketer Top Marketing Agencies. Chief Marketer is a leading publisher for Fortune 1000 marketers.

According to Chief Marketer, winning agencies were selected based on several criteria including insightful client testimonials; outstanding case study submissions; high caliber, consistent work across programs and clients; innovative and creative executions; and bold and inspiring concepts, and ideas that are moving the industry forward. The 200 agencies selected for this year’s program are thought leaders in their craft and representative of the best of the marketing industry.

Jessica Heasley, Group Editor & Publisher at Chief Marketer stated, “We hope that brand marketers will consider the partners on this list for their 2022 programs. They have all demonstrated incredible creativity and resilience and are poised to transform challenges into opportunities in the year ahead.”

Borenstein Group’s CEO, Gal Borenstein, said, “We are honored to receive this recognition for the second consecutive year. Now more than ever, as the world turn to digital platforms, technology firms are looking for agencies that can deliver evidence-based, synchronized engagement strategies that align with their growth objectives.”

Borenstein Group is a leading digital marketing communications company in the Washington, DC, metropolitan area that serves clients locally and globally in defense, aerospace, AI and machine learning, analytics, ISR, cybersecurity, information technology, professional services, and high-tech manufacturing. Founded in 1995, the Borenstein Group has helped hundreds of startups, early-stage, growing, and mature companies maximize their brand promise and equity. Visit BorensteinGroup.com for more information.

WESCORP Unveils Next Generation of Mission-Grade Industrial Surface Coatings with Fresh New Digital Branding.

December 23, 2020 by Gal Borenstein Leave a Comment

Philadelphia, Pennsylvania– WESCORP (White Engineering Surfaces Corporation), a World Class Supplier of Thermal Spray Coatings, Precision Machining and Precision Finishing in critical industries such as Aerospace and Defense, Energy, Electronics, Automotive, and Healthcare, has unveiled the news today of its newly launched website at www.Wescorp.us.

WESCORP’s newly launched website is innovative and responsive. The new site features an intuitive solution-based approach, reflective of the spirited innovation and expanded capabilities that WESCORP offers critical manufacturers in need of high-performance components.

Ms. Colby Nyland-Elliott, Wescorp’s Vice President, stated, “Our new website reflects our strategic corporate expansion through new branding, new logo, corporate identity, and tagline – ‘Mission-Grade Coatings.’ We’ve worked in partnership with our trusted creative agency partner, the Borenstein Group, a top B2B technology marketing agency, to usher in a new brand that reflects who we are as a trusted leader in the thermal coatings industry.”

WESCORP is a proud, Made in America, third-generation, Woman-Owned and Operated Family Business. It offers industrial customers a single-source solution with precision machining, precision finishing, thermal spray (HVOF, Plasma, and Wire Arc) capabilities all under one roof in their 40,000 sq. ft. building. A comprehensive Single Source Solution enables WESCORP to bring complete quality control and efficiency to any product line.

To learn more about Wescorp’s offerings, please visit their website at www.Wescorp.us.

7 Web Design Trends That Will Shape Your 2021 Digital Brand Strategy

December 23, 2020 by Leave a Comment

What will be the right Web Design Trends that will Shape your 2021 digital brand strategy? In this post, we offer our top 7 Web Design Trends that we’ve already researched for you. See which one applies to your company’s digital marketing strategy.

1. Voice Communication

The first trend that we see exploding onto the scene is voice communication within websites and voice search. Voice communication has made a huge splash and will only continue to rise. With stats such as 20% of all mobile queries on Google are voice searches, it is no question that this trend will keep rising in 2021.

Plus, voice queries offer distinct advantages such as:
I. Offering straight to the point answers
II. More natural than typing on your phone
III. A great way to search while being extremely busy

This trend will heavily affect the SEO rankings of websites as more and more people are taking advantage of products such as Alexa, Siri, and Google, with 95% voice recognition accuracy.

You can prepare for this trend by:
I. Creating content with the end-user in mind
II. Focusing more on long-tailed keywords that would come up in normal conversation

2. 3D Renderings

Want your website to stand out visually among the rest? Then, you absolutely have to check out the 3D graphics and renderings of your products on your website. Having 3D graphics or renderings of your end product can be a strong selling point, especially if your product’s photo content is lacking.

3D renderings allow you to:
I. Present the product or service in an engaging way
II. Allow for a 360-degree view of the product
III. Emulate a retail store shopping experience

Although time-consuming and sometimes very tedious, having a 3D graphic or rendering of your product will not only boost the user experience but can save the day when other content is not greatly available.

3. Motion and animations

Like 3D graphics and renderings, motion and animations can take your web page design to the next level. While you don’t want to go overboard with this trend, motion and animations can be very helpful and communicative. The main purpose of motion and animations is to allow the user to interact with the design. The user can see in real-time feedback of an action they take on the website through motions such as checking off an item on a “to-do list.” These “micro-interactions” are where motion and animations really shine.

4. Typography

Organizations can use typography to stand out. Different typography styles will be used to catch the user’s attention.

Some eye-catching typography styles include:
I. Retro fonts
II. Size of fonts
III. Multi-colored fonts

Typography sets the mood of what the user will be reading. You want to make sure that the typography is on-brand and eye-catching at the same time. Typography is a trend that will never go away, so it is well worth investing your time and learning the art and science behind it.

5. Minimalism

The old saying “less is more” has never been truer with the rise of minimalism in web design.

Some of the characteristics that minimalism holds strong are its:
I. Simplicity
II. Clarity
III. Focusing on the user experience

With minimalism, the user experience is as efficient as possible. And in a world where being time efficient is everything, minimalism gives you the blueprint to do exactly that.

6. Augmented reality

Augmented reality has gained more attention throughout the years and will only rise in popularity as the tool becomes more and more accessible. From the Oculus virtual apartment tours to seeing a couch virtually placed in your living room to see if it would be a great fit, augmented reality is ready to take off. Users will be able to experience those “had to be there” moments right in the comfort of their own home. This can serve as a great benefit as you are directly supplying the user with the experience they desire to have, all within your website!

7. No Code Web Sites

Lastly, we have “No Code” websites and web design. The biggest barrier of entry to people worldwide regarding web design is the ability to code, and with more “No Code” software becoming available, there will be a huge up-tick with this trend.

Whether it is
I. Shopify to sell products
II. Webflow to create sleek designs
III. WordPress for its power and simplicity

“No Code” is becoming more popular by the day. While software like the ones mentioned is recognized as “No Code,” you still have the option to change and customize the code to your liking, which is great for personalization and branding. “No Code” website builders have really changed the game and lowered the barrier to entry so more and more people can get their own piece of online real estate.

The Bottom line: Web design fads come and go, but with this list of 7 battle-tested web design trends, you now can examine your own website and see if you are prepared to maximize your digital real estate in 2021.

Authored by Matthew Herzog, Borenstein Group’s Agency Marketing Intern in 2020.

Chief Marketer Names Borenstein Group, B2G Marketing Agency, A Top 2021 200 Brand Engagement Agencies

December 17, 2020 by Gal Borenstein Leave a Comment

The Borenstein Group, a leading B2B and B2G digital marketing agency, was named a Top Marketing Agency in 2021 by CHIEF MARKETER magazine. It announced in its newly released Top 2021 CHIEF MARKETER 200 Brand Engagement and Experience Agencies. Chief Marketer is a leading publisher for Fortune 1000 marketers. Chief Marketer is also the industry’s only comprehensive list of the best engagement and activation agencies across 11 partner categories and specialties that shine a spotlight on the fastest-growing marketing channels.

CHIEF MARKETER MAGAZINE NAMES BORENSTEIN GROUP, A TOP B2G MARKETING AGENCY, AMONG CHIEF MARKETER 200 TOP MARKETING AGENCIES OF 2021

Chief Marketer’s Editorial Board Stated, “Others may be as creative, but not many have Borenstein Group’s knowledge of the defense, energy and aerospace markets. Based in Washington, DC, specialties include integrated digital marketing communications in the supply chain, systems integration, IT, homeland security, defense, intelligence, telecom, and aerospace in a complex B2B and B2G terrain. Then there’s founder Gal Borenstein’s ability to convert abstract missions into action plans that boost clients’ bottom lines, and industry accolades for work like the branding campaign Amentum, which included TV ads, website, corporate identity, and a new name and logo for the defense contractor.”

The CM200 features editorial listings and coverage of agencies spanning 11 categories, including Experiential, Sports & Entertainment, Promotion, Retail/Shopper, Digital/Content, Social Media, Design and Innovation, B2B Demand Gen, B2B Brand Engagement Marketing, B2B Experiential Marketing, and Martech. Editorial profiles include details on core capabilities and specializations, examples of outstanding work, insights on culture and people, client examples, and RFP contact information. Chief Marketer’s editors accepted applications from across the country for the CM200 earlier this fall. Winners were selected based on several criteria, including insightful client testimonials; outstanding case study submissions; high caliber, consistent work across programs and clients; innovative and creative executions; and bold and inspiring concepts and ideas moving the industry forward. The 200 agencies selected for this year’s program are thought leaders in their craft and representative of the best marketing industry.

In an interview with Chief Marketer, Mr. Gal Borenstein, Founder & CEO of Borenstein Group, stated, “At Borenstein Group, we believe that the most important imperative to successful B2B and B2G branding is building digital trust. For example, in B2B or B2G, when you’re trying to win a three to a five-year contract for services or products you’re selling. We found that the most critical word that defines your digital brand at the end of the day is trust. If you can’t build trust, you can be the best and wisest and most innovative company, but you will lose the battle if you don’t create the right quotient of trust in that theater of being evaluated.”

For more information, visit www.BorensteinGroup.com or contact us at 703-385-8178×70.

Clutch Names Borenstein Group Among 2020 Top-Performing B2B Agencies in Virginia

October 12, 2020 by Gal Borenstein Leave a Comment

The digital marketing industry is already considered a niche as a whole, but there’s actually an even deeper level – that’s where we come in. The Borenstein Group specializes in the supply chain, systems integration, and IT services for all those businesses that need exactly that. Specializing in those niche areas just paid dividends for our team. We were named as one of Clutch’s top-performing B2B companies in Virginia for the year 2020.

Clutch is a ratings and reviews platform that curates content from all companies that volunteer positive and negative reviews of their partners. This serves as research material in determining the top performers in every industry. Now, their 2020 research says that the Borenstein Group is one of the best. An honor that our CEO is honored to embrace. Mr. Gal Borenstein, CEO, stated, “The Borenstein Group is humbled to receive this prestigious third-party recognition by Clutch. Every day, we are motivated by our hard work for our clients, and ultimately, its the real reward that we seek in supporting their branding, marketing, and PR.”

We’d love to thank our past partners and clients that made this prestigious award possible. We’d also like to tell them to keep it coming. Nothing makes us happier than reading quotes like this: “I was really impressed by their flexibility, expertise, and proactiveness in keeping us on the right track.” (Shannon Callahan, Program Manager of The Rendon Group.)

Let’s keep this train rolling; contact us, and we’ll do everything to raise you in your niche. Proud to be a #ClutchLeader

Source: https://clutch.co/press-releases/highlights-top-b2b-providers-maryland-virginia-washington-dc-2020

The Manifest Names Borenstein Group Among Top Branding Agencies For Corporate Naming Development for 2022

Borenstein Group Named Among Top 25 B2G/B2B Brand Engagement Agencies in 2022 by Chief Marketer

WESCORP Unveils Next Generation of Mission-Grade Industrial Surface Coatings with Fresh New Digital Branding.