New Business Book: Beating Goliath with AI Offers a Practical Playbook for Small Businesses Competing Against Industry Giants
January 8, 2025- McLean, Virginia. Small business owners are navigating rising competition, rapid technological change, and increasing pressure from larger players. In his new book, Beating Goliath with AI, business strategist and CEO Gal Borenstein argues that artificial intelligence is creating a rare opportunity for smaller companies to compete more effectively. Rather than focusing on […]
The “Royale with Cheese” Fallacy: Why Your B2B Brands Need More Than AI
I recently had a conversation with a prospective client who was glowing with optimism. They told me their plan for a new #brand was foolproof: they’d use Canva AI to generate a logo and color scheme. An AI tool would write all their website #contentmarketing and #socialmedia posts. “It’s all taken care of,” they said, […]