January 8, 2025- McLean, Virginia. Small business owners are navigating rising competition, rapid technological change, and increasing pressure from larger players. In his new book, Beating Goliath with AI, business strategist and CEO Gal Borenstein argues that artificial intelligence is creating a rare opportunity for smaller companies to compete more effectively.
Rather than focusing on tools or trends, the book provides a clear, execution-driven approach to using AI as a competitive advantage. Borenstein shows how small businesses can apply AI to decision-making, positioning, marketing efficiency, and operational focus without the cost or complexity typically associated with enterprise solutions.
Unlike most AI books that focus on tools or trends, Beating Goliath with AI is built for real-world execution. It provides clear guidance on how small business owners can apply AI to positioning, marketing, sales velocity, and operational focus, all while avoiding hype and wasted investment.
“Small businesses are being told they need to act like big companies,” said Borenstein. “That advice misses the point. Small businesses win by being faster, more focused, and more strategic. AI gives them the leverage to do exactly that.”
The book is written for founders, CEOs, and small business leaders who feel squeezed by dominant competitors but are determined to compete intelligently rather than retreat or overspend.
What readers will gain from Beating Goliath with AI
• How to use AI to compete against much larger companies
• How to apply AI strategically without chasing hype or tools
• How to increase speed and clarity with limited resources
• How to avoid common AI mistakes that waste time and money
• How to turn AI into a force multiplier across marketing and operations
The book is written for founders, CEOs, and small business leaders who want practical guidance, not hype. It emphasizes speed, clarity, and intelligent leverage as the new drivers of competition.
Beating Goliath with AI is available now on Amazon.
Amazon:
https://a.co/d/iBWwDrw
About the Author
Gal Borenstein is the Founder and CEO of The Borenstein Group, a branding, marketing, and public relations firm advising businesses for nearly three decades. He is the author of multiple business books, including What Really Counts for CEOs, Activate! How to Power Up Your Brand, Don’t Believe the Hype. When Trust Is on the Line, and Beating Goliath with AI. The Small Business Playbook to Outsmarting Your Biggest Competitors. He developed the GUARDIAN Digital Trust Framework and is a recognized voice on digital marketing, branding, public relations, market strategy, strategic communications, and AI in marketing.