Measuring Marketing Success? Here’s Some KPIs that Might Fool You
Congratulations: Your marketing campaign just ended, and you’re excited to show your CMO how well it worked. But do they truly meet the growth organization’s needs? Often, the answer is no. Marketing success can be measured in several ways, but common pitfalls can lead to inaccurate or misleading results. Failing to align metrics with business […]
UpCity Digital Community Ranks Borenstein Group Among Top Washington DC B2B Branding Agencies in 2023
Top Washington DC B2B Branding Agency 2024: Borenstein Group Recognized by UpCity Digital Community Borenstein Group Inc. is thrilled to officially announce that it has been named one of the Top Branding Agencies in Washington DC by the UpCity community of top B2B providers for 2024. UpCity is a resource that helps connect businesses to service […]
Washington Business Journal Names Borenstein Group Among 2022 Top Advertising Agencies in Washington DC Metro
August 5, 2022– The Washington Business Journal has named The Borenstein Group one of Washington DC’s Top Advertising Agencies in its 2022 Annual List. The Borenstein Group has consistently appeared in the Washington Business Journal Top Agencies list for over two decades. The Washington Business Journal publishes its rankings of local companies by various categories, […]
Borenstein Group Named Among Top 25 B2G/B2B Brand Engagement Agencies in 2022 by Chief Marketer
Tysons Corner, VA– December 2, 2021- The Borenstein Group, a leading B2B and B2G digital marketing agency, was named amongst the Top 25 national B2B Brand Engagement Agencies in 2022 by CHIEF MARKETER magazine as part of its annual Chief Marketer Top 200 Chief Marketer Top Marketing Agencies. Chief Marketer is a leading publisher for Fortune 1000 marketers. […]
Borenstein Group Named Most Influential Leader in B2B Marketing 2021 By CorporateVision
Vienna, VA– The Borenstein Group, a top Washington DC Digital Marketing & Branding Agency for B2B and B2G markets, is honored to announce it was named Most Influential Leader B2B Marketing Agency 2021 by CorporateVision in its annual Corporate Excellence Awards. Now in its 5th year, the 2021 Corporate Excellence Awards have been designed to recognize the companies, teams, and individuals […]
Chief Marketer Names Borenstein Group, B2G Marketing Agency, A Top 2021 200 Brand Engagement Agencies
The Borenstein Group, a leading B2B and B2G digital marketing agency, was named a Top Marketing Agency in 2021 by CHIEF MARKETER magazine. It announced in its newly released Top 2021 CHIEF MARKETER 200 Brand Engagement and Experience Agencies. Chief Marketer is a leading publisher for Fortune 1000 marketers. Chief Marketer is also the industry’s only comprehensive list […]
Innovative Agency International Podcast Features Gal Borenstein, Borenstein Group CEO, on The 4 Pillars of Building Authenticity & Trust in B2B Branding
There are many facets of creativity. Your marketing agency will need to use it to help your clients achieve their goals. What’s often missing in the creative exercise is a process, or “pillars,” to ensure the agency can achieve great client results. In a B2C world, marketers sell to consumers who buy based on many […]
Top 5 Recruitment Advertising Trends to Attract the Best Talent
Your company is only as strong as your employees. That’s why recruiting is an essential process for every company. You want the best and the brightest on your team, and you can only achieve this through effective recruitment advertising. If you have never worked in recruiting before, you may not know where to begin. Here […]
What is Reputation Management and How Does it Work?
In the business-to-business (B2B) world, what people think of you matters. It affects the number of customers, the quality of your sales and ultimately your bottom line. Your reputation both on and offline makes a huge difference for your company. But what is B2B reputation management and how does it work? We’ll answer these questions […]