GovCons Can Win the DOGE Ballgame With Smarter B2G Marketing.
Whether you HATE it or LOVE it, #ElonMusk’s Department of Government Efficiency (#DOGE) is changing the ballgame. Federal contracting rules are shifting overnight, most amidst confusion, and the only ones who will succeed are those who adapt. This isn’t just about whether #DOGE is fair or unfair — most of us already have our thoughts […]
B2G Content Marketing: Case Studies: Breaking Through the Noise in 2024
Have you ever spent a week compiling a B2G marketing case study (content marketing) for your company’s website and got zero engagement? Congratulations on completing the case study, and my condolences for missing out on why it is happening to you, as to most marketers. Fact: Traditional case studies are DEAD and won’t cut it […]