From Templates to Trust: Podcast Insights: Rethinking Proposals in GovCon Marketing
In today’s podcast interview, Gal Borenstein, CEO of The Borenstein Group, shared helpful insights about how government contractors can rethink proposals to win more business. Rather than treating proposals as compliance checklists, Borenstein explained that proposals should be viewed as trust-building opportunities that differentiate companies from the competition. Key Points: Compliance is not enough. Government […]
GovCons Can Win the DOGE Ballgame With Smarter B2G Marketing.
Whether you HATE it or LOVE it, #ElonMusk’s Department of Government Efficiency (#DOGE) is changing the ballgame. Federal contracting rules are shifting overnight, most amidst confusion, and the only ones who will succeed are those who adapt. This isn’t just about whether #DOGE is fair or unfair — most of us already have our thoughts […]
How to Successfully Measure Your Government Marketing Communications, Branding, and PR Efforts
Q: We all want success. But why only a few measure them in B2G marketing communications, branding, and PR? For government contractors, measuring the impact of marketing communications, branding, and PR efforts requires a focus on trust-building, visibility, and reputation management. Unlike sales-driven KPIs, these metrics highlight how effectively a brand resonates with government stakeholders […]
New President, New Rules: Adaptive GovCon Marketing Communications Strategies.
With the new Trump administration’s focus on onshoring, deregulation, defense spending, and infrastructure investment, government contractors must rethink how they position their brands, optimize digital strategies, and engage decision-makers. As 2025 unfolds, Business-to-Government (B2G) marketing, branding, and PR professionals must adjust their strategies to navigate shifting federal priorities, increased competition, and evolving procurement processes. Here […]