The Washington Business Journal Ranks Borenstein Group, GovCon Marketing Agency, Among DC’s Largest Ad Agencies in 2026
MCLEAN, Va., August 11, 2026 / The Borenstein Group, an expert B2G marketing, branding, and public relations agency for federal contractors, has been named to the Washington Business Journal’s 2026 ranking of the largest advertising agencies based in Greater Washington. The list, published August 7, ranks 19 firms across the region. The agency has appeared […]
Is Your GovCon Brand Invisible on AI-Search to Federal Buyers Who Matter?
Is Your GovCon Brand Invisible in AI Searches to Federal Buyers Who Matter? There is a scene in every espionage thriller where the hero walks into a room full of powerful people, and nobody recognizes him. He has the credentials. He has the track record. He has done the work. But in that room, at that moment, he does […]
Your Website: The Best Salesperson for Marketing to the Government
Your website: it’s your digital storefront, your 24/7 handshake with potential clients. Yet, for many government contractors, it’s a neglected afterthought, a mere checkbox on a compliance list. This oversight is a missed opportunity—and a potential risk. In the hyper-competitive government contracting landscape, an outdated, poorly designed, or incomplete website can be the kiss of […]
Respect in the GovCon Industry: Building a Reputable Brand through Marketing
In the high-stakes government contracting arena, where the line between winning and losing can be razor-thin, professionalism and first impressions aren’t just important—they’re everything. Your brand, which extends far beyond a mere logo or tagline, shapes the perception of your business in the eyes of agencies, primes, and potential teaming partners. It can be a […]
Why Small to Mid-Sized Government Contractors Can’t Afford to Ignore Marketing and Branding
When you’re a small to mid-sized government contractor, competing against well-established, resource-rich giants can seem daunting. Large contractors have long-standing relationships, vast proposal teams, and well-known brands. This is precisely why branding, content marketing, and public relations (PR) aren’t just beneficial for smaller companies—they’re essential. To win contracts against the “big fish,” you must leverage […]
Prioritizing Your Niche for GovCon Marketing Success
The government contracting landscape can feel like a David vs. Goliath battle for small businesses. Established industry giants, armed with seemingly endless resources and deep-rooted connections, can cast an intimidating shadow. Many small businesses react by attempting to be all things to all people, offering a broad spectrum of services. However, this “jack of all […]
The Role of PR and Social Media in Winning Government Contracts
Caught in the whirlwind of proposals? It’s easy to let your public relations and social media fall by the wayside. But here’s the catch: your online presence isn’t just an afterthought in today’s digital age—it’s your storefront. Potential partners and procurement officers are doing their homework, and your digital footprint could be the deciding factor. […]
Cracking the B2G Marketing Code: 10 Winning Tactics for GovCon Success in 2025
Marketing to government entities, Business-to-Government (B2G) marketing, necessitates a specialized approach distinct from traditional Business-to-Business (B2B) strategies. The unique procurement processes, extended decision-making timelines, and emphasis on trust and compliance in the public sector require tailored tactics. As a top B2G marketing agency with extensive experience and expertise, The Borenstein Group, we’ve saved you the […]
Building Credibility Through Thought Leadership in Government Marketing
Building credibility is essential for long-term success in the competitive landscape of government contracting. Thought leadership is one of the most effective ways to establish and strengthen this credibility. You position yourself as a trusted authority in your field by sharing insights, expertise, and innovative ideas. This enhances your reputation and fosters trust among potential […]
B2G Content Marketing: Case Studies: Breaking Through the Noise in 2024
Have you ever spent a week compiling a B2G marketing case study (content marketing) for your company’s website and got zero engagement? Congratulations on completing the case study, and my condolences for missing out on why it is happening to you, as to most marketers. Fact: Traditional case studies are DEAD and won’t cut it […]