Is Your GovCon Brand Invisible on AI-Search to Federal Buyers Who Matter?
Is Your GovCon Brand Invisible in AI Searches to Federal Buyers Who Matter? There is a scene in every espionage thriller where the hero walks into a room full of powerful people, and nobody recognizes him. He has the credentials. He has the track record. He has done the work. But in that room, at that moment, he does […]
From Templates to Trust: Podcast Insights: Rethinking Proposals in GovCon Marketing
In today’s podcast interview, Gal Borenstein, CEO of The Borenstein Group, shared helpful insights about how government contractors can rethink proposals to win more business. Rather than treating proposals as compliance checklists, Borenstein explained that proposals should be viewed as trust-building opportunities that differentiate companies from the competition. Key Points: Compliance is not enough. Government […]
GovCons Can Win the DOGE Ballgame With Smarter B2G Marketing.
Whether you HATE it or LOVE it, #ElonMusk’s Department of Government Efficiency (#DOGE) is changing the ballgame. Federal contracting rules are shifting overnight, most amidst confusion, and the only ones who will succeed are those who adapt. This isn’t just about whether #DOGE is fair or unfair — most of us already have our thoughts […]