Is Your GovCon Brand Invisible on AI-Search to Federal Buyers Who Matter?
Is Your GovCon Brand Invisible in AI Searches to Federal Buyers Who Matter? There is a scene in every espionage thriller where the hero walks into a room full of powerful people, and nobody recognizes him. He has the credentials. He has the track record. He has done the work. But in that room, at that moment, he does […]
How to Measure What Matters: Performance Marketing Analytics for B2B and B2G Tech Companies
Ever been asked in a boardroom to “show the money” when presenting communications results? I know that moment well. It’s when leaders stop caring about impressions or clip counts and start asking the only question that matters: How did communications build trust, increase visibility, or help us win? Introducing Performance Marketing Analytics. Remember “Show me […]
GovCons Can Win the DOGE Ballgame With Smarter B2G Marketing.
Whether you HATE it or LOVE it, #ElonMusk’s Department of Government Efficiency (#DOGE) is changing the ballgame. Federal contracting rules are shifting overnight, most amidst confusion, and the only ones who will succeed are those who adapt. This isn’t just about whether #DOGE is fair or unfair — most of us already have our thoughts […]
New President, New Rules: Adaptive GovCon Marketing Communications Strategies.
With the new Trump administration’s focus on onshoring, deregulation, defense spending, and infrastructure investment, government contractors must rethink how they position their brands, optimize digital strategies, and engage decision-makers. As 2025 unfolds, Business-to-Government (B2G) marketing, branding, and PR professionals must adjust their strategies to navigate shifting federal priorities, increased competition, and evolving procurement processes. Here […]