GovCons Can Win the DOGE Ballgame With Smarter B2G Marketing.
Whether you HATE it or LOVE it, #ElonMusk’s Department of Government Efficiency (#DOGE) is changing the ballgame. Federal contracting rules are shifting overnight, most amidst confusion, and the only ones who will succeed are those who adapt. This isn’t just about whether #DOGE is fair or unfair — most of us already have our thoughts […]
New President, New Rules: Adaptive GovCon Marketing Communications Strategies.
With the new Trump administration’s focus on onshoring, deregulation, defense spending, and infrastructure investment, government contractors must rethink how they position their brands, optimize digital strategies, and engage decision-makers. As 2025 unfolds, Business-to-Government (B2G) marketing, branding, and PR professionals must adjust their strategies to navigate shifting federal priorities, increased competition, and evolving procurement processes. Here […]