How to Measure What Matters: Performance Marketing Analytics for B2B and B2G Tech Companies
Ever been asked in a boardroom to “show the money” when presenting communications results? I know that moment well. It’s when leaders stop caring about impressions or clip counts and start asking the only question that matters: How did communications build trust, increase visibility, or help us win? Introducing Performance Marketing Analytics. Remember “Show me […]
B2G Content Marketing: Case Studies: Breaking Through the Noise in 2024
Have you ever spent a week compiling a B2G marketing case study (content marketing) for your company’s website and got zero engagement? Congratulations on completing the case study, and my condolences for missing out on why it is happening to you, as to most marketers. Fact: Traditional case studies are DEAD and won’t cut it […]