Borenstein Group

Washington DC’s Expert Top B2B|B2G Digital Branding Agency

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UpCity Digital Community Ranks Borenstein Group Among Top B2B Branding Agencies in 2022

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Borenstein Group Inc. is thrilled to officially announce that it has been named one of the Top Branding Agencies by the UpCity community of top B2B providers for 2022. UpCity is a resource that helps connect businesses to service providers they can trust. More than 70,000 listed providers—from marketing agencies to accounting firms to HR consultants to IT specialists, and many more—2 million businesses (and counting) have visited UpCity to research and identify the best partner for their needs. UpCity’s proprietary algorithm utilizes a variety of digital signals to measure the credibility, trustworthiness, and referenceability of B2B service providers across the U.S. and Canada. These digital data points like reviews (both on UpCity and other third-party review sites), presence in relevant search results, domain authority, website speed, and experience help UpCity connect businesses with outstanding service providers like Borenstein Group Inc. 

Borenstein Group Inc. ranks among the top B2B branding firms on UpCity in 2022

 

At Borenstein Group Inc., we develop brand strategy, brand design, and brand content for emerging and market-leading IT, professional services, federal contractors, business services, as well as public-sector markets. Our goal is to help technology marketers build a science-based, go-to-market strategy and execute across the integrated brand engagement spectrum that could be measurable, attainable, and achieve growth missions. We are proud to be listed in this vibrant and growing community and want to thank our clients for all of the love and support you have shown our business.

Borenstein Group Named Most Influential Leader in B2B Marketing 2021 By CorporateVision

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Vienna, VA– The Borenstein Group, a top Washington DC Digital Marketing & Branding Agency for B2B and B2G markets, is honored to announce it was named Most Influential Leader B2B Marketing Agency 2021 by CorporateVision in its annual Corporate Excellence Awards. Now in its 5th year, the 2021 Corporate Excellence Awards have been designed to recognize the companies, teams, and individuals who have gone above and beyond to achieve excellence in their field, remain innovative and provide the most outstanding products and services to clients in several key industries across the business landscape.

CorporateVision Names Borenstein Group Most Influential Leader in B2B Marketing 2021 in Its Annual Corporate Excellence Awards

 

Recipients are hand-picked by our dedicated in-house team through an internal process of research, analysis, shortlisting, and selection – this proven approach provides an equal playing field for all and ensures that those recognized are done so based on merit, rather than company size or popularity. The UK-based CorporateVision digital magazine is published monthly, receives on average more than 60,000 page views per month, and distributed digitally to more than 155,000 business leaders, c-level executives, and key decision-makers worldwide.

 

About The Borenstein Group:  The Borenstein Group is a Top Digital Marketing & Branding Agency for B2B and B2G Integrated Marketing Communications. We develop Brand Strategy, Brand Design, and Brand Content for emerging and market-leading Information Technology, Defense & Aerospace, Professional Services, and High-Tech Manufacturers. As a stellar creative agency with 26 years of experience, Borenstein ranks by Chief Marketer’s Top B2B Agencies, Clutch’s Top Digital Branding Agencies, Expertise’ Top Branding Agencies, and Washington Business Journal’s Top Advertising Agencies in the Washington DC region. For more information, visit www.Borensteingroup.com.

About CorporateVision: Corporate Vision boasts a truly global reach, with a circulation that stretches from Europe to the US, Africa to Asia, and includes some of the most prominent CEOs and key investors from the worlds of technology, training, education, marketing, design, products, and support services. Corporate Vision is more than just a magazine; instead of serving as an invaluable resource for leaders and decision-makers looking to improve and transform the way they manage their operations, staff, technology, business partnerships, and supply chains to create a more profitable and successful business.

Top 10 Digital Branding, PR & Marketing Trends For 2016

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What are the top marketing trends to watch for in 2016 that will impact your company? Borenstein Group’s insights for corporate marketers.

  1. Facebook Video is Now King

YouTube’s video app has had the second most unique visitors year over year with only Facebook ranking higher. With YouTube acting as the undisputed king of online video and Facebook beefing up its own video platform, 2016 is poised for brands ready to commit to  this mobile video marketing trend.

  1. 5 Seconds is all You’ve Got!

Analytics Research shows that when it comes to mobile video advertising, if you don’t catch the attention of the viewer in the first 5 seconds, you can forget about it as engagement drops dramatically. Whether it’s humor, drama, or shock value – the premium for higher results is what happens in the first five seconds.

  1. Marketing Automation Matures

As marketing automation platforms mature and collect big data, marketers will struggle to make data into actionable information to make intelligent decisions. The platforms are not the solution, they are the tool to make better decisions for both demand generation and customer experience.

  1. Shared Economy Drives Greater Opportunities

The notion that even affluent customers are looking to make extra bucks is revolutionizing the concept of social sharing in the information space. Additionally, physical transactions such as transportation, hotel rentals, driving your own car and sharing resources like knowledge communities are rampant in digital-first startups and grown-ups like Uber, Lyft, Airbnb and Tinder.

  1. Privacy is the New Piracy

After experiencing cyber security attacks and stolen data in virtually every organization, from banks to the white house to the military, data piracy will become a major concern for non-Millennials, who inherently trust mobile-first, as new collaborative platforms such as e-healthcare records, accounting online service providers, and other Software-as-Service companies will be trusted with your utmost secrets. Who you can trust will become a branding issue, not a cyber security issue.

  1. B2B Digital will Become Consumerized

From both a design and content perspective, Customer Experience (CX) and User Interface (UI) on your desktop, tablet or smart phone, have been initially-owned by impulse-based B2C advertising to consumer brands. In 2016, as B2B corporate buyers now use the same devices (BYOD) for work, they expect their B2B suppliers, vendors, and partners to match their consumer experience and demands for speed, responsiveness, and ease of use even with the most complex B2B enterprise software systems. The divide between what’s right for B2B and B2C will diminish by default of the standardization of the devices being used.

  1. Who’s Da Boss? It Might be a ‘bot.

As marketing and CRM platforms automate workflow of tasks, many marketers will find themselves reporting to a robotic system rather than a human being. The danger zone will be amplified as companies struggle to identify when a human needs to be involved, like when to send a tweet or determine the timing of a campaign based on market research data.

  1. Your Brand Reputation Isn’t an Algorithm

Online reputation management will transform from predominately robotic SEO that matches up with the latest Google algorithm for ranking your favorable mentions, to shifting to value-added authoritative content that is shared with third-party validated media platforms, not your old-school wire releases alone.

  1. Authenticity & Anonymity in Product & Employer Reviews

As 2015 has come to a close, giants like Amazon are experiencing the backlash and responding with adding ‘VERIFIED PURCHASE’ to their product reviews as trust has dramatically eroded in the authenticity of product promotions versus genuine reviews. That struggle will be accentuated as employer review sites will face the same issue of verifying the authenticity of company reviews. Until now, they had little to no consequences. However, the threat of litigation will force them to do something, and the pressure to generate advertising revenue will result in more paid sponsorship and paid reviews which will further erode consumer confidence in the trusted brands.

  1. It’s Not You, It’s Your Phone!

With GPS-enabled apps such as Google Maps and Waze, which enable your smart phone to pinpoint your location at all times, advertisers will create new WAZE to remind and reward you for stopping by their store. Already in action, loyalty coupons beamed to your smart phone will become the new way to get your business, and eventually replace the old coupon clipping routine.

About the Author: Mr. Gal Borenstein is a recognized expert and strategist in digital branding, marketing trends, social media, advertising, online reputation management and public relations matters. He is the founder and CEO of the Borenstein Group, a top digital branding and marketing communications firm in the Washington DC metropolitan area that serves clients locally and globally. He is the author of new business leadership book, ACTIVATE! How to Power Up Your Brand to Dominate Your Market, Crush Your Competition & Win in the Digital Age, available in premiere bookstores and on Amazon, Barnes & Nobles and Apple’s iBooks. Gal has published his first business leadership book What Really Counts for CEOs in 2009. Since then, Borenstein has been featured as a guest commentator on CNN and Fox Business News on strategic marketing trends and branding issues, as well as, been one of the top digital branding content contributors to influential business leadership social media networks such as LinkedIn, PR Week’s The Hub, Advertising Age’s BtoB magazine, HR.Com, Smart CEO Magazine, DuctTapeMarketing.com and others. He can be reached at 703-385-8178×28 or email at gal@borensteingroup.com or @galborenstein on Twitter.

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Another article about digital trends with Gal Borenstein- http://www.itbusiness.ca/blog/3-cmo-trends-for-2016-show-how-digital-disruption-is-evolving/63828

Are You In Control Of Your Online Reputation?

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What do people see when they Google your business? The first page of search results is your one shot at a good first impression, so if the answer isn’t “great things,” then you have a serious problem. The internet gives everyone a voice, so it is important the loudest ones have good things to say about you. Even the lack of online content can be damaging to your reputation because you will not appear as credible or relevant.

If you are the president, CEO or other prominent business executive, the search results for your name are just as important to your organization’s image as the results for its name. And if you are an employee, your online reputation plays a massive role in your ability to advance in your career.

Unfortunately, most people have no idea of the extent to which their online reputation can be controlled. Although you cannot delete other voices from the internet, you can take steps to be the loudest one. Every business is faced with risks that stem from the free flow of information. Even things that aren’t true can hurt you. A comprehensive online reputation management strategy can mitigate many of these risks, but it takes time and dedication to implement successfully. Here are a few tips to get started:

  1. Publish content of your own. Sure you have a website and maybe a Facebook page, but how often are they updated? New, quality content published weekly is excellent for SEO and necessary to reach the top results. Dominate the first page of search engines and drown out other voices by posting relevant content to Facebook, Twitter, LinkedIn, Tumblr, SlideShare and WordPress. Just don’t post fluff. Search engines ignore it, and people see right through it. But they will share content that is relevant to them, which amplifies your voice.
  2. Remain informed about what people are saying about you. Google has long offered a service called ‘Google Alerts’ that emails you when new information containing a selected search term is published. You may have even been advised to create one for your name or business. However, Google has admitted that this tool no longer functions the way it was intended. Superior resources such as Talkwalker.com should be used to monitor what is being posted about you and your company
  3. Respond to negative comments. Maybe someone has given your business an unfavorable review on Yelp or GlassDoor, or posted a complaint or a frustrated tweet for the world to see. Promptly respond with an apology or explanation and offer to remedy the situation. Your response will be visible alongside the negative post, and viewers will be able to see that you care about your customers.

Need help managing your online reputation? Contact us here for a complimentary discussion on how Borenstein Group can help.