Content Marketing Primer for Government Contractors for 2024
To stay ahead of rivals in 2024, content marketers in B2G markets must be agile and willing to adjust their strategies accordingly. By leveraging these strategies, B2G marketers can create more engaging and effective content that drives leads, increases website traffic, and boosts sales. B2G marketers should create content that resonates with their target audience […]
UpCity Digital Community Ranks Borenstein Group Among Top Washington DC B2B Branding Agencies in 2023
Top Washington DC B2B Branding Agency 2024: Borenstein Group Recognized by UpCity Digital Community Borenstein Group Inc. is thrilled to officially announce that it has been named one of the Top Branding Agencies in Washington DC by the UpCity community of top B2B providers for 2024. UpCity is a resource that helps connect businesses to service […]
Borenstein Group Named Among Top 25 B2G/B2B Brand Engagement Agencies in 2022 by Chief Marketer
Tysons Corner, VA– December 2, 2021- The Borenstein Group, a leading B2B and B2G digital marketing agency, was named amongst the Top 25 national B2B Brand Engagement Agencies in 2022 by CHIEF MARKETER magazine as part of its annual Chief Marketer Top 200 Chief Marketer Top Marketing Agencies. Chief Marketer is a leading publisher for Fortune 1000 marketers. […]
Borenstein Group Named Most Influential Leader in B2B Marketing 2021 By CorporateVision
Vienna, VA– The Borenstein Group, a top Washington DC Digital Marketing & Branding Agency for B2B and B2G markets, is honored to announce it was named Most Influential Leader B2B Marketing Agency 2021 by CorporateVision in its annual Corporate Excellence Awards. Now in its 5th year, the 2021 Corporate Excellence Awards have been designed to recognize the companies, teams, and individuals […]
Chief Marketer Names Borenstein Group, B2G Marketing Agency, A Top 2021 200 Brand Engagement Agencies
The Borenstein Group, a leading B2B and B2G digital marketing agency, was named a Top Marketing Agency in 2021 by CHIEF MARKETER magazine. It announced in its newly released Top 2021 CHIEF MARKETER 200 Brand Engagement and Experience Agencies. Chief Marketer is a leading publisher for Fortune 1000 marketers. Chief Marketer is also the industry’s only comprehensive list […]
Borenstein Group, B2G Digital Branding Agency, Named Winner in Summit Creative Awards 2020 International Competition
The Borenstein Group, a top B2G Washington DC digital branding and marketing agency is pleased to announce it was named a top winner in the 2020 Summit International Creative Award competition for its creative work for the B2G overall rebranding of formerly AECOM Management Services into the newly launched Amentum in 2020. This recognition was selected after reviewing more than 4,100 […]
Innovative Agency International Podcast Features Gal Borenstein, Borenstein Group CEO, on The 4 Pillars of Building Authenticity & Trust in B2B Branding
There are many facets of creativity. Your marketing agency will need to use it to help your clients achieve their goals. What’s often missing in the creative exercise is a process, or “pillars,” to ensure the agency can achieve great client results. In a B2C world, marketers sell to consumers who buy based on many […]
TopMarketingCompanies, B2B Marketplace, Names Borenstein Group at Top Five Best B2B Digital Marketing Agencies in 2020
Borenstein Group is honored to be recognized and ranked at the Top Five Best B2B Digital Marketing Agencies in 2020 by TopMarketingCompanies, a B2B marketplace connecting brands with digital marketing experts. The firm identified the leading agencies specialized in digital marketing competencies that B2B brands can work with to improve their digital ROI. According to the firm, by 2021, […]
What is Domain Authority and How Can You Improve It?
You have probably heard of search engine optimization (SEO), and if you are like most companies you work to improve your ranking on search engine results pages (SERPs). But have you heard of the SEO factor called domain authority (DA)? This important metric is key to your SEO strategy. In this post, we will define […]
Borenstein Group Named Top 10 Brand Strategy Firm by Independent Online B2B Marketplace
Borenstein Group is pleased to announce it was just named amongst the Top 10 Best Brand Strategy Firms by the independent review website www.topbrandingcompanies.com, a B2B marketplace connecting businesses with branding agencies, that identified the top experts that help clients develop successful strategies to grow brand awareness, retention, loyalty and, consequently, revenue in 2020. According to the site, “Multiple studies […]
What Influencer Marketing Is and What It Is Not
Influencer marketing is everywhere these days. It’s a buzz word in the air for every marketing guru out there. But what is influencer marketing really? In this blog post, we will cover what influencer marketing is and, just as importantly, what influencer marketing is not. An influencer is someone with a large following on social […]
What’s Brand Authenticity and What It Isn’t
Honesty is the best policy. This statement is especially true when it comes to brand authenticity. More and more consumers demand authenticity from brands. But what does brand authenticity really mean? Here are a few key components of what brand authenticity is and what it is NOT. Brand authenticity means being honest and transparent with […]
What is Influencer Marketing and 4 Tools to Kick-Start Your Campaign
Influencer marketing is one of the hottest topics in the marketing world today. Many marketers are clamoring to start their own campaigns working with the world’s biggest social media stars. But what is influencer marketing really? And what tools can you use to find and connect with powerful influencers? An influencer is someone who can […]
Top 5 Recruitment Advertising Trends to Attract the Best Talent
Your company is only as strong as your employees. That’s why recruiting is an essential process for every company. You want the best and the brightest on your team, and you can only achieve this through effective recruitment advertising. If you have never worked in recruiting before, you may not know where to begin. Here […]
What is Reputation Management and How Does it Work?
In the business-to-business (B2B) world, what people think of you matters. It affects the number of customers, the quality of your sales and ultimately your bottom line. Your reputation both on and offline makes a huge difference for your company. But what is B2B reputation management and how does it work? We’ll answer these questions […]