The Jargon Dragon is Costing You Clients — Here’s How to Fix It
The greatest obstacle facing B2B and B2G high-tech companies today is not differentiating their products or services — it’s effectively communicating their value. Too often, #CMOs, #CEOs, and #CGOs of very smart companies find themselves battling an adversary that lurks within their own messaging: the Jargon Dragon. This beast thrives on complex, overstuffed language that […]