AECOM to AMENTUM: A Bold Rebrand Uniting 33,000 & Elevating a Top 20 Defense Contractor
Challenge AECOM acquired multiple entities and sought to rebrand as Amentum, aiming to unify its expanded capabilities under a single, recognizable name. The challenge was to ensure the seamless integration of diverse corporate cultures and services while effectively introducing the Amentum brand to key decision-makers and influencers in the highly competitive government contracting space. Solution […]
WESCORP, Thermal Spray Coatings Manufacturer, Expands Through Digital Branding
Challenge WESCORP is a global leader in mission-critical thermal spray coatings that ensure optimal performance and durability. With a successful track record in key sectors such as Defense, Aerospace, Energy, and Electronics, WESCORP sought a website redesign and a refreshed content marketing strategy to more effectively communicate their engineering and industrial solutions to these industries. […]
Boosting Global Recognition for Unmanned Aerospace Leader
Challenge The client sought to elevate its international market position and achieve global recognition as a leading aerospace manufacturer. It faced fierce competition in both domestic and international markets. Solution The Borenstein Group activated a strategic marketing and PR approach to build a global brand presence: Global Market Positioning: Developed a messaging strategy highlighting the […]