Challenge
Intelligent Waves, a cybersecurity defense contractor, faced the challenge of limited visibility and recognition among Department of Defense (DoD) decision-makers. Despite its success, the company aimed to enhance its profile as a mid-market contender capable of securing larger contracts and potentially tripling its size.
Solution
The Borenstein Group launched a public relations and messaging strategy to enhance the company’s brand recognition. This campaign included a targeted PR campaign to win prestigious national awards to establish thought leadership and a digital content marketing strategy for Department of Defense decision-makers. A cohesive brand narrative was crafted to showcase their disruptive innovations and meet the needs of their audience.
Impact
The client landed a contract over $100 million with a major defense agency, placing them in the mid-market category. They received recognition on the INC 5000, Fast Company, and Thomas Edison Innovations Awards lists, along with over 35 industry awards, tripling their revenues and establishing themselves as a leading innovator among Department of Defense decision-makers.
