E-Signature Leader Fine-Tunes Its Messaging for Public Sector Market Expansion

Challenge

The client sought to improve the relevance and speed of its messaging when engaging government agencies, increase its mindshare, and position itself as the go-to solution for secure and compliant digital signature solutions.

Solution

The Borenstein Group activated a targeted strategy to enhance the client’s presence in the government sector:

• Marketing Strategy & Research: Created Voice of the Customer (VoC) and Voice of Internal Stakeholders to identify gaps between external and internal stakeholders, influencers, and decision-makers.
• Messaging Optimization: Refined messaging to address the unique needs of government agencies.
• Content Development: Created content demonstrating government-specific use case studies and user scenarios to build trust on a re-launched Government Sevices division’s home page.

Impact

• Enhanced the client’s reputation within government circles as a trusted and relevant solution.
• Increased engagement with key decision-makers through tailored content and messaging.

Strengthened mindshare in the competitive government contracting space, leading to broader recognition.