• Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • 703-385-8178
  • Strategic Partners
  • Press Releases

Borenstein Group

Washington DC’s Expert Top B2B|B2G Digital Branding Agency

  • Who We Are
    • About Us
    • Market Expertise
    • Clients
    • Client Testimonials
    • Strategic Partners
  • What We Do
    • Full Service
    • Our Process
    • Digital & Interactive Branding
    • Strategic Marketing
    • Public Relations & Online Reputation Management
    • Branding And Awareness
    • Employer Branding
    • Social Media
  • Clients
  • Our Work
  • Blog
  • Contact Us
    • Request A Proposal
    • Careers
    • Internships

Why Your Company Needs a Tagline

February 28, 2019/ by Gal Borenstein

TAGLINES shutterstock 1033007620You have a company. You have a brand. You may even have a logo. But do you have a tagline? You may be thinking that there is no need for taglines in this day and age, but taglines are still an incredibly effective way to help your organization stand out from the crowd. Here are a few reasons why having a tagline is important.

One reason to have a tagline is to build brand recognition. Some taglines are so iconic that you can not separate them from the brand. Think of Nike’s, “Just Do It”, or McDonald’s “I’m Lovin’ It”. Your customers will learn to associate your company with a catchy tagline. Over time, this will help people remember who you are so they will return to buy from you again and again.

Trending
Borenstein Group Named Among Top 25 B2G/B2B Brand Engagement Agencies in 2022 by Chief Marketer

Another reason to have a tagline is to differentiate your brand from your competitors. A tagline helps tell a story about your company. It shows what makes you special. It helps convince buyers why your product or service is better than any other version on the market. With a memorable tagline, customers will know what makes your brand stand out from competing companies.

Brands can also benefit from taglines if their company name is not descriptive. If your company is called “Bob’s Plumbing”, then it is pretty clear what services you provide. But not all company names are so obvious. Companies with ambiguous names can clarify their products or services with catchy, memorable and descriptive taglines. That way, customers will know what you do and why you do it without having to do lots of research into your company.

A company with an especially effective tagline is M&M, with the phrase “Melts in Your Mouth, Not in Your Hands”. It communicates a core benefit of the product, as well as what differentiates the candy from its competitors. The tagline is memorable and has been associated with the chocolate for decades.

Another brand with a memorable tagline is Verizon. Its tagline, “Can you hear me now? Good.” helped it stand out from competitors. It showed a key benefit of using Verizon, namely always having great service no matter where you go. Television advertisements also helped build recognition for this tagline.

Are you developing a tagline for your business? The pros at the Borenstein Group, a Top DC marketing agency, can help. We have created so many taglines for companies, and we know what works. We can create an unforgettable tagline for you in no time. Get in touch with us today to get started right away.

Trending
Borenstein Group Named Among Top 25 B2G/B2B Brand Engagement Agencies in 2022 by Chief Marketer

Related

Filed Under: Uncategorized, Borenstein Group News, Industry News, Press Release

Primary Sidebar

Recent Posts

  • UpCity Digital Community Ranks Borenstein Group Among Top B2B Branding Agencies in 2022 March 11, 2022
  • The Manifest Names Borenstein Group Among Top Branding Agencies For Corporate Naming Development for 2022 February 7, 2022
  • Borenstein Group Named Among Top 25 B2G/B2B Brand Engagement Agencies in 2022 by Chief Marketer December 2, 2021

COA-Dowload

Footer

From our Blog

  • UpCity Digital Community Ranks Borenstein Group Among Top B2B Branding Agencies in 2022 March 11, 2022
  • The Manifest Names Borenstein Group Among Top Branding Agencies For Corporate Naming Development for 2022 February 7, 2022
  • Borenstein Group Named Among Top 25 B2G/B2B Brand Engagement Agencies in 2022 by Chief Marketer December 2, 2021

Borenstein Group

The Borenstein Group is a Washington DC’s Top Digital Marketing Agency for Integrated Marketing Communications. We develop Brand Strategy, Brand Design and Brand Content for emerging and market-leading IT, Professional Services, Federal Contractors, Business Services, as well as Public Sector markets.

As a stellar creative agency, with 25 years of experience, Borenstein is ranked at Chief Marketer’s Top 50 B2B Agencies, Clutch’s Top Digital Branding Agencies, Expertise’ Top Advertising Agencies, and Washington Business Journal’s Top Advertising Agencies the Washington DC region.

Get Results

Call us at 703.385.8178 x1 for a no-obligation strategic assessment of your digital brand.

Tysons Corner Headquarters:
8230 Leesburg Pike, STE 520
Vienna, VA 22182

 

  • Who We Are
  • What We Do
  • Clients
  • Our Work
  • Blog
  • Contact Us

Copyright 2022 Borenstein Group. All Rights Reserved. 

  • Borenstein Group Site Map
  • Legal
Go to mobile version