You have a company. You have a brand. You may even have a logo. But do you have a tagline? You may be thinking that there is no need for taglines in this day and age, but taglines are still an incredibly effective way to help your organization stand out from the crowd. Here are a few reasons why having a tagline is important.
One reason to have a tagline is to build brand recognition. Some taglines are so iconic that you can not separate them from the brand. Think of Nike’s, “Just Do It”, or McDonald’s “I’m Lovin’ It”. Your customers will learn to associate your company with a catchy tagline. Over time, this will help people remember who you are so they will return to buy from you again and again.
Another reason to have a tagline is to differentiate your brand from your competitors. A tagline helps tell a story about your company. It shows what makes you special. It helps convince buyers why your product or service is better than any other version on the market. With a memorable tagline, customers will know what makes your brand stand out from competing companies.
Brands can also benefit from taglines if their company name is not descriptive. If your company is called “Bob’s Plumbing”, then it is pretty clear what services you provide. But not all company names are so obvious. Companies with ambiguous names can clarify their products or services with catchy, memorable and descriptive taglines. That way, customers will know what you do and why you do it without having to do lots of research into your company.
A company with an especially effective tagline is M&M, with the phrase “Melts in Your Mouth, Not in Your Hands”. It communicates a core benefit of the product, as well as what differentiates the candy from its competitors. The tagline is memorable and has been associated with the chocolate for decades.
Another brand with a memorable tagline is Verizon. Its tagline, “Can you hear me now? Good.” helped it stand out from competitors. It showed a key benefit of using Verizon, namely always having great service no matter where you go. Television advertisements also helped build recognition for this tagline.
Are you developing a tagline for your business? The pros at the Borenstein Group, a Top DC marketing agency, can help. We have created so many taglines for companies, and we know what works. We can create an unforgettable tagline for you in no time. Get in touch with us today to get started right away.
