Watch What Clients Say About Borenstein Group’s Digital Strategy, Creativity & Analytic Execution
In this B2B Branding Video Case Study & Testimonial, Adam Blau, Vice President for Sales, North America for world’s fastest-growing translation company, OHT, shares the branding experience he experienced with his agency-partner, Borenstein Group, to globally launch OHT’s Enterprise Services to market.OHT solves enterprise translation & localization challenges by aligning certified, expert translators with advanced technology, to deliver professional-grade translation services at the speed of your business. Blau explains the challenges and solutions that all Chief Marketing Officers face when selecting the right partner. See the results at ohtenterprise.com
In this B2B Branding Video Case Study & Testimonial, Ted Adair, Business Development Executive at National Air Cargo, describes why his global logistic company selected Borenstein Group to lead a corporate rebrand for National Air Cargo and National Airlines. Mr. Adair explains that the ultimate business impact of Borenstein Group’s work was to unify and align National’s disparate business units under one instantly recognizable corporate brand identity, exemplified through three new websites: GoNational.com, NationalAirCargo.com, and NationalAirlines.com. See the results at www.nationalaircargo.com.
In this B2B Branding Video Case Study & Testimonial, Tony Morelli, Vice President of Cetan Corp, describes his company’s partnership with Borenstein Group, in a recent strategic branding initiative. Mr. Morelli explains that the ultimate business impact of Borenstein Group’s work was in helping Cetan Corp articulate its key strengths and value proposition to target audiences in the B2B and B2G sectors, while preserving the company’s unique identity and heritage. See the results at www.cetancorp.com.
In this B2B client case study and testimonial video, Philip Downs, President of Cooper Construction Services (Cooper, Inc.), describes why he selected Borenstein Group to undertake a strategic rebrand of his company, including messaging, collateral and web design. Mr. Downs explains that the ultimate business impact of Borenstein Group’s work was helping to articulate Cooper’s unique value proposition, and communicate to target audiences. See the results at www.cooper-inc.com
In this B2B Marketing Case Study & Testimonial video, Borenstein Group clients provide a first hand account of the challenges they sought to overcome, the process of “making creativity a science,” and the ultimate business impact of their branding and marketing projects. In addition, Borenstein Group CEO Gal Borenstein describes the three main reasons to seek out assistance from a marketing agency, and demonstrates how to leverage creative, strategic and accountable thinking to generate business results.
What Our Clients Say
“We wanted to create a website that matches our philosophy and DNA of creating simpler, easier and highly intuitive data collection tools for software users so data can be both displayed and collected in the most efficient and visually compelling way. We are honored to receive third-party validation that our efforts have been successful. Our partner in this success was the Borenstein Group.“
“We sought an expert B2G digital marketing communications agency with a strong strategic mind, stellar creativity and expert knowledge of how to roll out our global brand in the public and private sectors of Stability Operations worldwide. We chose Borenstein Group for these specific reasons, and were very pleased with their agility, smart insights, and competitive analytics, that helped us get the best possible first impressions that lead to enduring relationships. Poised to grow, we feel validated we’ve made the right choice in selecting Borenstein for our digital rebranding”.
“The Borenstein Group was recommended to Aquent Studios as being experts in B2G branding, which I found to be true. Gal Borenstein took a personal interest, not only in our branding requirements, but in our company’s ability to define what we do in a way that the government would understand. As a result, his team delivered an award-winning branding package, including a website redesign, presentation template, pitches, proposal response template, and an interactive brochure that’s not only fitting for our government clients, but industry clients as well. Yet nothing was worth more than the time that Gal invested in educating the Aquent government team to better understand how the government works. Leveraging the Borenstein Group’s tools and expertise helped Aquent Studios secure new federal vehicles of procurement and open the door to new business.”
“Outreach Inc. has already accomplished incredible international success as a nonprofit because of the business acumen of our founders, Floyd Hammer and Kathy Hamilton. To ensure our growing brand reflects the magnitude of our accomplishments and to allow us to scale and expand the reach of our company, we engaged the Borenstein Group. The strategy was to enhance our brand, create a new website, and launch a new social media platform to engage corporations in their Corporate Social Responsibility initiatives. Borenstein Group captured our business ideals and objectives, then transitioned our website from an information-based platform to an active, deliberate and interactive engagement of website and mobile users for a friendly User Interface (UI) and User Experience (UX). Borenstein worked as a partnering team with Outreach Inc. to navigate the transitions both from an ideological perspective and a digital infrastructural architecture. Borenstein’s expertise in technical as well as relational dynamics provided an exceptional product of which Outreach can boast.”
“We were preparing for a major go-to-market launch, and needed a digital marketing agency that could immerse themselves in our culture, understand our BD mission, and deliver stellar UI along with high-impact branded content that would hit home with our audience of highly-discerning C-level government and private sector executives. Borenstein Group partnered with us from day one, and we worked together as a collaborative team. Borenstein helped us launch the right message, and delivered a cutting-edge responsive website designed with the mobile user in mind to position our innovative mobile device management solution for maximum business impact.”
“Borenstein Group’s innovative work has invigorated Pragmatics’ digital brand to accurately match up with the company’s innovative solutions in software development, business intelligence and other markets. Now, Pragmatics is effectively positioned for growth in the competitive mid-market federal IT contracting arena.”
“As a fast growing government contractor and a graduate from the 8(a) program, we needed a digital branding agency that could help us make the transition to a competitive environment. Before meeting The Borenstein Group we were bringing a water pistol to the gun fight and holding up a weak website as a shield. The Borenstein Group worked with our team, helped us find our roots and worked with us to understand what really makes Cooper so great. Armed with knowledge, The Borenstein Group was able to efficiently create a go-to market plan, creative digital tools, a truthful and honest message that we’re proud to send to the marketplace. Our water pistol is now a full stockade of digital weapons. Borenstein has a very creative team, driven to results, organized and most importantly, they listen very well.”
“When our leadership team decided to communicate our brand and develop a marketing strategy to help us grow to the next level, we were determined to find the best creative agency to partner with. After interviewing five different marketing firms, The Borenstein Group proved to be the most professional and qualified organization that we felt would make KGS stand out from the competition. The Borenstein Group has exceeded all expectations and has most definitely created a brand that sets KGS apart from our competition. Acting as a true partner, their team extracted all necessary information from us in a strategic manner and has created a new representation for KGS as if they had been involved with the company since inception. We are very satisfied with our selection and the work BG has done for us, Borenstein Group is strongly recommended by KGS.”
“The best investment PIXIA Corp made this year was hiring the Borenstein Group to evaluate our messaging and create an entirely new online presence for our company.
The advances we made in our products and services far outpaced what we advertised online and there was a giant disconnect that disrupted our lead generation and caused confusion with prospective customers. The Borenstein Group evaluated our products and services against our messaging and helped us completely change our online presence with a new website with multiple conversion points that auto-populated SalesForce.
The new website and content opened the door to new market segments and verticals as opposed to our old site which ignored certain industries and populations. With Borenstein’s help, our lead generation went viral a few months after releasing the new website.
Prior to hiring the Borenstein Group, we spent four months searching for a firm that could help us address new opportunities, support existing customers and convert more leads. We chose Borenstein because they were the only firm with technical backgrounds who understood our very complex products and niche customers and could translate that into content that reached a much broader audience in other markets. They are also at the cutting edge of PR techniques which made them very competitive with the “Madison Avenue” firms we interviewed but with less cost and less “process.” Finally, the Borenstein Group is a local company which made it easier to involve more company leadership in our messaging and website restructure which added richer content to the site.
If I had to tackle updating our online presence again and create a marketing and digital media program, I would absolutely hire the Borenstein Group. They were super easy to work with and their deliverables were always on time. Our website has already won two media awards and is converting more potential leads than ever before. By far our best investment in 2015!”
“Borenstein Group Digital branding support helped us move NSG’s IT brand forward… This work has ensured our organization can clearly demonstrate its progressive, dynamic and evolving approach to Government IT solutions, yet celebrate our long history and traditions. Most importantly, it provides us with a recognizable and professional image that is truly representative of those who we seek to support.”
“Our experience with The Borenstein Group was exceptional… we were particularly impressed by their depth of knowledge of the defense marketing arena which was applied to creating effective and compelling communication piece to reach our target audience in the U.S. Coast Guard. All of the people we worked with were creative and insightful and worked tirelessly to complete our project accurately and on time.”
“As an industry leader, at CTSI, we have great expectations. Our experience with Borenstein was exactly as promised. They are the ‘real deal’- a team full of talent, dedication, and passion for helping customers succeed. Great strategic questions at launch, gave us confidence that our ideas, values, and thoughts were taken seriously. Creatively, Borenstein Group did a great job with the digital rebranding of our website. It is easy to navigate and has a clean, fluid, and modern appearance. We are very proud of our new digital brand.”
“Borenstein developed an integrated website and print campaign that perfectly captured the brand evolution we were going through at National Association of Federal Credit Unions (NAFCU) Services Corporation. Not only has it generated numerous compliments, but the ad placements consistently rank among the most recognized in media surveys by the periodicals in which they are placed. We’ve also worked with Borenstein to develop new logos, and I can say without reservation that this agency delivers world-class, market-leading results every time, and on time.”
“I worked with The Borenstein Group on the TSA Recruitment Advertising Program for DHS. They really provided the expertise needed and research required to make decisions on the direction and development of recruitment strategies for TSA. Gal’s team is truly an experienced, professional, and creative group to work with.”
“I hired The Borenstein Group to assist me with a difficult re-branding effort for a 30+ year old company. Borenstein really impressed me, not only with their expertise in marketing, branding and market research, but with their ability to go the extra step and to help me work through the many barriers to success-both internal and external. Ultimately, their guidance and insight made the difference on a successful initiative.”
“We selected The Borenstein Group over other top Washington agencies because of their business and government acumen. There are many marketing agencies that produce creative ideas for their clients, but Borenstein goes further by truly embracing the complex and technical intricacies of our capabilities, allowing us to market ourselves in a meaningful manner.”
“The Borenstein Group’s efforts in supporting our awareness project for the launch of the HRSolutions program were exceptional… Borenstein’s expertise and availability were particularly critical to the success of our mission… Due to the extraordinary effort and initiative, the Army family-Soldiers, civilians, and their family members-will benefit from efficient and effective Army HR services.”
“As a telecom branding professional, I have worked with and for many ad agencies over the years. While many of them could deliver acceptable creative, few could master client business objectives and market insight as well as The Borenstein Group. They understand the telecom industry and the federal marketplace well enough to act as our strategic partner. What impressed me the most is the agency’s ability to fuse together the complex pieces of the marketing puzzle without losing sight of our bottom line. Trusting that your ad agency will deliver credible results every time is what it’s all about. That’s why I work with Borenstein.”
“I highly recommend The Borenstein Group as a well-rounded integrated marketing communications firm. Borenstein possesses what every marketing communications professional needs and wants: a creative team with the ability to think quickly, strategically, and creatively-while also being a great listener and a flexible partner. The personal, face-to-face interaction they provided was much appreciated. The brochure Borenstein helped develop for Airbus North America was on-target and on-message. It achieved our goal of sending a compelling brand message to the market in support of our A380 marketing program.”
“I’ve used The Borenstein Group twice for fully integrated marketing communications programs, once for an established company, and once for a startup. Both times, the team provided outstanding work, from the beginning creative process to the final output. They produce creative, targeted, and operational deliverables in all areas of marketing communications, and I wouldn’t hesitate to recommend The Borenstein Group to anyone in need of excellent marketing/advertising services.”
“I would like to thank The Borenstein Group for increasing our Search Engine Marketing efficiency. Our Click Through Rate increased 62%, and our Cost Per Click went down 24%. We are looking forward to Borenstein’s continued performance excellence.”