Strategic. Creative. Accountable; Process- The Borenstein Way
At Borenstein Group, a B2B creative agency in Washington DC, we know that ideas that don’t produce scalable RESULTS are futile. That’s why we benchmark your work with effective Key Performance Indicators (KPIs), measure for results, and ask the right questions. So the final creative outcome will be repeatable and predictable, which is the definition of science. That’s how we make creativity a science.
Our process begins with a question, where do you want to go?
The prospect, competitor, customer, and market analyses to identify the psychographic variables in your way. A proprietary due diligence process of SWOT analysis, segmentation modeling, and industry profiling. Amassing situation intelligence—before a single word is written, or a single image drawn.