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Digital Branding Expert and CEO of the Borenstein Group, Gal Borenstein, was asked to provide his objective insight during an ABC-8 Sports Talk Interview, regarding a controversial video posted on social media by Washington Redskins franchise Quarterback, Robert Griffin III.
The video posted on Instagram by Robert Griffin III, shows him jamming out to Michael Jackson’s ‘Billie Jean’ on his way to the gym one morning. The video went viral and what ensued thereafter was a back and forth bantering between some ‘internet trolls’ and the star quarterback regarding the integrity of his work ethic, and whether he is really in a position to be sending lighthearted posts like this when his team has been suffering as much as it has.
This situation was covered on ABC, and some of the reported heckling included remarks like “This is why you’ll be cut next year,” “You’re a QB. Act like one,” and “He cares more about his brand [and] social media than working in his craft.”
Gal Borenstein was featured as a guest speaker on ABC-8’s Sports Talk, and was asked to provide his insights and advice on what RGIII should do. In the video, RGIII is essentially just being another 23 year old, but given his position in the sports community he has to realize that he is always going to be under such tight scrutiny – and some individuals will make snarly comments in order to perpetuate a negative reaction.
So, what tips does Gal have for someone like RGIII, or any athlete, in a similar situation like this in the digital age?
- Think before you act. Use your head.
- Don’t communicate back with the ‘trolls.’
- Be genuine with yourself.
“He’s a professional [and] he’s a brand,” explains Gal. He goes on to explain that if he were RGIII’s advisor, he would remind him that: “This is business, Robert. This is about maintaining your brand integrity. You stand for values. You don’t do drugs, [and] you don’t do anything that puts you in the news in a negative [light].. Why not keep that brand?”
With all of the hot topics and outspoken followers, coupled with the visible scrutiny, social media can be a pretty volatile arena. Regardless of someone’s personal qualities, at the end of the day, “Haters gonna hate,” and all you can do is remain authentic and be responsible.