Borenstein Group

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The Surest Ways to Build Digital Trust for Your Brand in 2021; Performance Delivered Podcast Features Gal Borenstein, Borenstein Group CEO, for Strategic Insights

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Gal Borenstein, founder, and CEO of the Borenstein Group, a top Washington DC Digital Marketing & Branding Agency for B2B and B2G markets, was interviewed on Performance Delivered’s latest podcast. He shared his industry expertise and scientific approach to building digital trust for a brand. B2B clients have instant access to endless online competitors. This means that your brand narrative needs to engage users as efficiently as possible. In as little as five seconds, a site must be able to answer the question, “Why should I trust this company?”

To accomplish this, Gal Borenstein reverse engineers the trust-building process:

  1. Ask what makes your product the best. Then, prove it. What metrics and data can you highlight to base your product’s superiority in science?
  2. Interview clients. Ask them the same questions you asked internally. What do they want? What is the value they see in your product? Where are the discrepancies between your evaluation and theirs?
  3. Do your homework on the brand messaging in the space. Knowing what your competition is saying allows you to test their narratives against each other to see what is successfully converting non-believers.
  4. Implement your new strategies and let the analytics tell you what’s working and what isn’t.

About Performance Delivered:  Listen to Steffen Horst’s full conversation with Gal Borenstein, where he expands on these core ideas and offers insider advice at the link here. For agency owners and executives, the digital marketing landscape is always changing. With interviews with thought leaders and those “in the trenches” of the industry, the Performance Delivered digital marketing podcast will keep you up-to-date with current industry best practices… and also give you a glimpse into what innovations the future holds. Hosts Steffen Horst and Dave Antil are big agency “refugees” who know that the industry is going through drastic changes right now. And they offer insights you can use to stay on top. Learn more about the Performance Delivered podcast and listen to more on Apple Podcasts, Spotify, or on their website.

 

Borenstein Group Named Most Influential Leader in B2B Marketing 2021 By CorporateVision

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Vienna, VA– The Borenstein Group, a top Washington DC Digital Marketing & Branding Agency for B2B and B2G markets, is honored to announce it was named Most Influential Leader B2B Marketing Agency 2021 by CorporateVision in its annual Corporate Excellence Awards. Now in its 5th year, the 2021 Corporate Excellence Awards have been designed to recognize the companies, teams, and individuals who have gone above and beyond to achieve excellence in their field, remain innovative and provide the most outstanding products and services to clients in several key industries across the business landscape.

 

Recipients are hand-picked by our dedicated in-house team through an internal process of research, analysis, shortlisting, and selection – this proven approach provides an equal playing field for all and ensures that those recognized are done so based on merit, rather than company size or popularity. The UK-based CorporateVision digital magazine is published monthly, receives on average more than 60,000 page views per month, and distributed digitally to more than 155,000 business leaders, c-level executives, and key decision-makers worldwide.

 

About The Borenstein Group:  The Borenstein Group is a Top Digital Marketing & Branding Agency for B2B and B2G Integrated Marketing Communications. We develop Brand Strategy, Brand Design, and Brand Content for emerging and market-leading Information Technology, Defense & Aerospace, Professional Services, and High-Tech Manufacturers. As a stellar creative agency with 26 years of experience, Borenstein ranks by Chief Marketer’s Top B2B Agencies, Clutch’s Top Digital Branding Agencies, Expertise’ Top Branding Agencies, and Washington Business Journal’s Top Advertising Agencies in the Washington DC region. For more information, visit www.Borensteingroup.com.

About CorporateVision: Corporate Vision boasts a truly global reach, with a circulation that stretches from Europe to the US, Africa to Asia, and includes some of the most prominent CEOs and key investors from the worlds of technology, training, education, marketing, design, products, and support services. Corporate Vision is more than just a magazine; instead of serving as an invaluable resource for leaders and decision-makers looking to improve and transform the way they manage their operations, staff, technology, business partnerships, and supply chains to create a more profitable and successful business.

Borenstein Group Wins 2021 Web Excellence Award for Best B2B Digital Branding for WESCORP, Defense & Aerospace Leader.

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VIENNA, VA, UNITED STATES– The Borenstein Group is pleased to announce it has won the Web Excellence Award for Best Branding Design in 2021 for B2B Manufacturing Website for its client WESCORP (White Engineering Surfaces Corporation).
WESCORP is a world-class supplier of thermal spray coatings, precision machining, and precision finishing in critical industries such as aerospace and defense, energy, electronics, automotive, and healthcare. Wescorp’s recently launched website is innovative and responsive. It features an intuitive solution-based approach, reflective of the spirited innovation and expanded capabilities that Wescorp offers critical manufacturers in need of high-performance components.

The Web Excellence Awards endeavor to promote excellence on the Web and set standards by honoring distinguished Websites, Web Marketing Projects, Videos, Mobile Sites/Apps, Social Media Campaigns created by digital and creative agencies, designers, creators, freelancers, and entrepreneurs worldwide. Web Excellence Awards aim to become one of the most prestigious web competitions accessible for everyone waiting for the right opportunity to promote their works. The Web Excellence Awards, or shortly WE-Awards, was launched to help drive excellence on the Web and set a high standard for creative, technical, and professional projects and websites. A diverse group of industry leaders and academicians, Web Excellence Awards’ mission is to honor, recognize and acknowledge innovation and creativity by providing a benchmark standard of excellence for evaluating all media types and channels on the Web.

 

Wescorp is a proud, Made in America, third-generation, woman-owned, and operated family business. It offers industrial customers a single-source solution with precision machining, precision finishing, thermal spray (HVOF, Plasma, and Wire Arc) capabilities all under one roof in their 40,000 sq. ft. building. A comprehensive single-source solution enables Wescorp to bring complete quality control and efficiency to any product line.

About The Borenstein Group:
The Borenstein Group is a Top Digital Marketing & Branding Agency for B2B and B2G Integrated Marketing Communications. We develop Brand Strategy, Brand Design, and Brand Content for emerging and market-leading Information Technology, Defense & Aerospace, Professional Services, and High-Tech Manufacturers. As a stellar creative agency with 26 years of experience, Borenstein ranks by Chief Marketer’s Top B2B Agencies, Clutch’s Top Digital Branding Agencies, Expertise’ Top Branding Agencies, and Washington Business Journal’s Top Advertising Agencies in the Washington DC region. For more information, visit www.Borensteingroup.com.

Borenstein Group Named Best 2021 Web Design Firm and Best Digital Marketing Firm in Washington DC by Digital.com

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Washington DC – Digital.com, a leading independent review website for business online tools, products, and services, has named Borenstein Group, Inc. to its list of the 2021 Best Web Design firms in Washington DC and the 2021 Best Digital Marketing Firms in Washington DC. Borenstein Group was ranked among the most trusted agencies to design and build professional websites for B2B and B2G companies.

The top companies were selected based on multiple services, size of the firm, and industry focus. Borenstein Group, Inc. and other firms were expected to demonstrate industry expertise in specific areas. Experts at Digital.com examined companies with additional branding or marketing services that would enable businesses to scale up. The guide also features large and small firms to meet a variety of budgets and service needs. Researchers at Digital.com conducted a 40-hour assessment of over 49 companies across the city. To access the complete list of best web design companies in Washington DC, please visit https://digital.com/web-design-companies/washington-dc/ and https://digital.com/digital-marketing-agencies/washington-dc/

 

 

ABOUT DIGITAL.COM
Digital.com reviews and compares the best products, services, and software for running or growing a small business website or online shop. The platform collects twitter comments and uses sentiment analysis to score companies and their products. Digital.com was founded in 2015 and formerly known as Review Squirrel. To learn more, visit https://digital.com/.

 

Borenstein Group, B2G Digital Branding Agency, Named Winner in Summit Creative Awards 2020 International Competition

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The Borenstein Group, a top B2G Washington DC digital branding and marketing agency is pleased to announce it was named a top winner in the 2020 Summit International Creative Award competition for its creative work for the B2G overall rebranding of formerly AECOM Management Services into the newly launched Amentum in 2020. This recognition was selected after reviewing more than 4,100 submissions from 27 countries.

Mr. Gal Borenstein, Founder and CEO of Borenstein Group, stated: “We are proud of the strategic partnership we have forged with our client, Amentum, that resulted in branding excellence and honored to have been part of their journey to success.”

The Summit Creative Award recognizes and celebrates the creative achievements of small and medium-sized advertising agencies worldwide with annual billings under $30 million. Celebrating its 26th year, the Summit Creative Award has firmly established itself as the premier arbiter of creative excellence for firms of this size and has become a coveted honor. This year’s panel of esteemed international judges included professionals representing the following countries: Australia, Brazil, Canada, Germany, Iran, Italy, Kazakhstan, Sweden, Taiwan, United Kingdom, and the United States.

Entries in 13 major categories are judged against a stringent set of standards. During its blind judging (entering company names withheld) the Board of Judges search for and identify innovative and creative concepts, strong executions and user experience, and the ability to communicate and persuade. Winners were selected in a wide range of categories from print and broadcast to, online advertising and social media.

 

“Winning a Summit Creative Award is a significant accomplishment in one’s career. With vetted judges, tough judging criteria, two-phase blind judging processes, and strict bylaws limiting winners, only deserving entries receive recognition.” Said Jocelyn Luciano, Managing Director for the Summit International Awards. “The creative work this year was outstanding.  Watching the judges debate the details of individual entries in the run-off for the tops spots was inspiring.”

This year’s creative competition included companies from the following 27 countries: Australia, Austria, Belgium, Bulgaria, Canada, China, Denmark, Germany, Greece, Hong Kong, India, Republic of Korea, Kuwait, Malta, Mexico, Netherlands, New Zealand, Nigeria, Poland, Singapore, South Africa, Spain, Sweden, Taiwan, United Arab Emirates, United Kingdom, and the United States.

The Summit Awards organization was founded in 1994.  Annually it conducts the Summit Creative Award, the Summit Marketing Effectiveness Award, and the Summit Emerging Media Award.  Additional information about the Summit International Awards organization, its competitions, and winning firms can be found on the SIA web site at www.summitawards.com.

Website: www.summitawards.com
Twitter: @summitawards
YouTube: http://www.youtube.com/SummitInternational
Facebook: https://www.facebook.com/summitawards
Pinterest.com: http://www.pinterest.com/summitawards/

 

About The Borenstein Group

The Borenstein Group is Washington DC’s Top Digital Marketing & Branding Agency for B2B and B2G Integrated Marketing Communications. We develop Brand Strategy, Brand Design, and Brand Content for emerging and market-leading IT, Professional Services, Federal Contractors, Business Services, as well as Public Sector markets. As a stellar creative agency, with 25 years of experience, Borenstein is ranked at Chief Marketer’s Top 50 B2B Agencies, Clutch’s Top Digital Branding Agencies, Expertise’ Top Advertising Agencies, and Washington Business Journal’s Top Advertising Agencies the Washington DC region.

 

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