federal marketing

Borenstein Group Casts a Platinum Award for Its Digital Rebranding of eMentum, Leading Information Security Management Consulting Firm to Government & Commercial Sectors

February 11, 2015 by Gal Borenstein Leave a Comment

February 9, 2015 – Borenstein Group, Washington DC’s influential B2B & B2G Digital integrated marketing communications agency, has won two 2015 AVA Digital Awards. Borenstein Group’s digital rebranding of eMentum, an elite information security management consulting firm of Leesburg, Virginia, has won the coveted Platinum Award for web site design. In addition, Borenstein Group received honorable mention for its digital rebrand of Aquent Studios, a global outsourcing leader. Both award-winning sites feature responsive design, advanced user interface, new taglines, and B2B content marketing in support of the client’s brands.

Mr. Gal Borenstein, Founder & CEO, stated: “We are thrilled with this recognition by the creative community and are even more excited that our work generates results for our client-partners.”

The AVA Digital Awards competition recognizes outstanding achievement by creative professionals involved in the concept, direction, design, and production of media that is part of the evolution of digital communication. Work ranges from audio and video productions to a website and social media sites that present interactive components such as video, animation, blogs, and podcasts to other forms of user-generated digital communication.

This year, there were about 2,100 entries from throughout the United States, Canada and several other countries in the 2015 competition. Entrants included digital professionals from audio, video, and film production companies; web developers; advertising agencies; PR firms; corporate and government communication departments; and independent creative professionals such as designers, producers, directors, editors, and shooters.

AVA Digital Awards is sponsored and judged by the Association of Marketing and Communication Professionals (AMCP). The international organization consists of several thousand productions, marketing, communication, advertising, public relations and free-lance professionals. AMCP administers recognition programs; provides judges and rewards outstanding achievement and service to the profession. As part of its mission, AMCP fosters and supports the efforts of creative professionals who contribute their unique talents to public service and charitable organizations.

Judges are industry professionals who look for companies and individuals whose talent exceeds a high standard of excellence and whose work serves as a benchmark for the industry.

About Borenstein Group:

Borenstein Group, Inc., is a Northern Virginia-based integrated strategic digital marketing communications agency that specializes in supporting private and public-sector marketers in the areas of systems integration, information technology, supply chain and logistics, homeland security, defense, intelligence, telecommunications, aerospace, and government.

Digital Branding Trends for 2015

December 19, 2014 by Gal Borenstein Leave a Comment

What are digital branding trends you should be on the lookout for?

E-PAYMENTS & SOCIAL MEDIA CREATE NEW CLASS OF GLOBAL- VILLAGE ENTREPRENEURS
With PayPal, ApplePay and mobile marketing, combined with the democratization of content, new products will overcome local retail challenges and go global overnight.
SOCIAL MEDIA BRAND MELTDOWNS WILL INCREASE
As digital brands strive to provide an authentic experience by engaging with customers and prospects on social media, more big brands will suffer from viral criticisms and meltdowns on Twitter, Instagram and Pinterest. The customers’ instant access to social media channels combined with a company’s misunderstood humor could be detrimental for their brand reputation.
THE MOUSE WILL GET THE FINGER
Digital brands will be designed for scrolling rather than bulky clicking to achieve a smoother and more direct user engagement. The mouse will still be around, but your fingers will do more of the walking.
MOBILE FIRST, MOBILE LAST
Content, design, thought leadership, PR and social media will conform to the “medium is the message” as BYOD mobile will become the primary screen where consumers view your information.
CITIZEN JOURNALISM IS THE NEW JOURNALISM
Traditional news media that was considered trusted will give way to social media’s citizen reporting. Unfiltered content will go viral quicker and earn trust faster than any accredited news organization can deliver.
BEHAVIORAL & PREDICTIVE DATA ANALYTICS ARE THE NEW PSYCHOLOGIST’S COUCH
Marketers will rely on predictive and prescriptive data analytics to make major advertising decisions like never before. The psychologist’s couch is being replaced with big data analytics that demonstrate insights on user behavior data dissected to the micro-level.
LESS IS MORE
Content marketing will be re-engineered to align responsive web and mobile designs that demand larger imagery and minimalistic text for enhanced user experience.
CONTENT AUTHENTICITY WILL BECOME CRITICAL
As content marketers automate their content, the role and importance of authentic content creation will increase. People are less likely to believe hyped marketing schemes and more likely to accept genuine imperfect consumer reviews as a compass for purchasing decisions.
PRIVACY IS GONE – AND SO IS THE EXPECTATION
The notion that consumers have privacy when online will be reduced to a minimum as more cyber security attacks and big data analytics will render any web site visit a “deep probe into the mind of the buyer.” The expectation of anonymity will be replaced with the expectation of “protected security patronized by the seller.”
YOU ARE WHO GOOGLE SAYS YOU ARE
Corporate buyers and consumers alike will increasingly trust what they see on Page 1 of Google. Today, the most important first impressions happen online. Companies will have to monitor postings on social media platforms diligently.

Borenstein Group Takes the Gold at The 2014 International MarCom Awards for B2B Digital Branding for KiteWire’s SteelTalon, Cybersecurity Mobile SaaS Developer

November 10, 2014 by Gal Borenstein Leave a Comment

November 10, 2014—Fairfax, Virginia. Borenstein Group, a leading B2B digital marketing agency, announced today it has received the Gold award for its digital branding and website design work for KiteWire, an innovative cyber security mobile device management SaaS developer that serves lucrative B2B and B2G market sectors such as homeland security, intelligence and Fortune 500.

The responsive website and digital branding work included the creation of a digital destination for decision makers to help communicate the benefits of www.Steel-Talon.com, which is the flagship SaaS solution developed and launched by KiteWire.

Gal Borenstein, Borenstein Group CEO commented, “As Software As Service (SaaS) and Platform as Service (PaaS) innovators build their market presence in B2B, evoking trust and developing compelling digital brands remain the most critical component in accelerating sales and time to market. Borenstein Group is proud to be the go-to creative agency of innovators and market disruptors such as KiteWire. Their success is our biggest reward.”

MarCom Awards today announced winners for the 2014 international awards competition that recognizes outstanding creative achievement by marketing and communication professionals. There were over 6,500 entries throughout the United States, Canada and 15 other countries in the 2014 competition.

MarCom entries come from corporate marketing and communication departments, advertising agencies, PR firms, design shops, production companies, and freelancers. The competition has grown to perhaps the largest of its kind in the world. A look at the winners shows a range in size from individual communicators to media conglomerates and Fortune 500 companies. The competition is so well respected in the industry that national public relations organizations, local ad clubs, and local business communicator chapters are entrants.

MarCom Awards is administered and judged by the Association of Marketing and Communication Professionals. The international organization consists of several thousand creative professionals. The Association oversees awards and recognition programs, provides judges and sets standards for excellence.

Winners were selected from over 200 categories in seven forms of media and communication efforts- marketing, publications, marketing/promotion, public service/pro bono, creativity and electronic/interactive. About 17% of the entries won the Platinum Award, the organization’s top honor. 23% won Gold awards. A complete list of Platinum and Gold Winners can be found on the MarCom Awards website at www.marcomawards.com.

Borenstein Group Mints Coveted Silver at 2014 Davey Awards for Interactive Web Site Design for Advantech Wireless, Global Wireless Broadband Solutions Provider

November 5, 2014 by Gal Borenstein Leave a Comment

November 5, 2014—Fairfax, Virginia. Borenstein Group, a leading B2B digital marketing agency, announced today it has won the 2014 Silver Davey Award for the innovative website design and digital rebranding for Advantech Wireless, a leading wireless broadband communications solution provider for Commercial, Critical Infrastructure & Government and Military clients.

The winners of The 2014 Davey Awards have been announced by the Academy of Interactive and Visual Arts today. With nearly 4,000 entries from across the US and around the world, the Davey Awards honors the finest creative work from the best small firms, agencies and companies worldwide. The Davey Awards is judged and overseen by the Academy of Interactive and Visual Arts (AIVA), a 600+ member organization of leading professionals from various disciplines of the visual arts dedicated to embracing progress and the evolving nature of traditional and interactive media.

Current IAVA membership represents a “Who’s Who” of acclaimed media, advertising, and marketing firms including: Code and Theory, Condé Nast, Disney, GE, Keller Crescent, Microsoft, Monster.com, MTV, Push., Publicis, Sesame Workshops, The Marketing Store, Worktank and Yahoo!, and many others. See www.aiva.org for more information.

Mr. Gal Borenstein, Borenstein Group CEO stated “We are pleased to receive this global third-party validation for the standard of excellence we have set for ourselves and our clients. While we don’t design web sites to win awards, we focus on delivering exceptional award-winning work for each and every client-partner. Advantech Wireless is an innovator and pioneer in the satellite communications industry, so they deserve to have the best representation of the company’s prowess and capabilities. We’re very proud of what our partnership has produced.”

“This year’s Davey Award winners truly embody the idea of small firms with big ideas. The work entered into this year’s competition reflects a smart approach to creativity that highlights the capabilities and talents of small agencies worldwide,” noted Linda Day, Executive Director of the Davey Awards. She added, “On behalf of the Davey Awards and the Academy, we applaud this year’s entrants and winners for their dedication and commitment to perfecting their craft. Congratulations once again for a job well done.”

About The Davey Awards:

The Davey Awards exclusively honor the “Davids” of creativity, the finest small firms, agencies and companies in the world. David defeated the giant Goliath with a big idea and a little rock – the sort of thing small firms do each year. The annual International Davey Awards honors the achievements of the “Creative Davids” who derive their strength from big ideas, rather than big budgets.

The Davey Awards is sanctioned and judged by the Academy of Interactive and Visual Arts, an invitation-only body consisting of top-tier professionals from a “Who’s Who” of acclaimed media, advertising, and marketing firms. Please visit www.aiva.org for a full member list and more information.

Borenstein Group Recognized Among Washington Business Journal’s Top Advertising Agencies of 2014

August 14, 2014 by Gal Borenstein Leave a Comment

Fairfax, Virginia, August 12, 2014 – Borenstein Group is pleased to announce that it has been listed on the Washington Business Journal’s 2014 Top Advertising Agencies in the Washington DC area. A constant feature on the list, this year Borenstein Group continues to expand and meet the needs of a rapidly growing client base in Digital Branding, Marketing and PR services for Professional Services, Information Technology, Supply Chain & Logistics, Defense & Aerospace, Manufacturing, and Defense and Homeland Security sectors.

Gal S. Borenstein, Founder & CEO of Borenstein Group stated, “2013 and 2014 are an inflection point in our continued evolution as an agency. First, our strategic focus on fusing strategy with stellar digital creative and digital public relations for B2B and B2G companies has paid off. Second, Borenstein Group was able to engage with international clients in South America, the Middle East and Europe, expanding our footprint globally. Third, our ability to think ahead of the current market is the secret to longevity in our tough industry.” Borenstein Group will be celebrating its 20^th anniversary in business in October 2014.

About Borenstein Group:
Borenstein Group, Inc. is a Northern Virginia-based integrated strategic marketing communications agency that specializes in the areas of supply chain, systems integration, information technology, homeland security, defense, intelligence, telecommunications, aerospace and government. For more information, call 703-385-8178 ext: 28.

Borenstein Group Successfully Launches B2G Digital Brand for Pragmatics, One of Government’s Largest IT CMMI Level 5 Contractors

July 18, 2014 by Gal Borenstein Leave a Comment

Fairfax, VA, July 17, 2014 – Borenstein Group, a leading B2B and B2G integrated digital marketing communications agency, is pleased to announce the successful launch of its client’s rebranding, Pragmatics. The new B2G digital brand is designed to reflect the advanced software development CMMI level 5, major contract growth, and proven expertise of Pragmatics. Borenstein’s work included development key Go-to-Market messaging, new corporate tagline, competitive analysis, content marketing and the digital design of a responsive website and invigorated corporate identity – all designed to effectively communicate Pragmatics’ key strengths and competitively position the company for further growth.

Pragmatics applies innovative thinking to design and deliver quality-assured solutions that generate measurable business outcomes for critical missions of national importance. Over the past three decades, Pragmatics has built a legacy of excellence serving clients in both federal civilian, and defense organizations. Pragmatic’s innovative approach to agile development continues to set the company apart as a trusted provider of high quality, highly reliable technology solutions.

“In a world where IT companies are a dime a dozen, we wanted to set Pragmatics apart from the competition by showcasing their innovative and technologically advanced solutions,” said Gal Borenstein, President and CEO of Borenstein Group. “In order to accomplish this we developed a full 360 degree B2G digital brand, beginning with key strategic messaging including the new tagline, ‘Think. Innovate. Deliver.’ along with a new visual identity.” Borenstein Group also designed and developed a responsive website that showcases Pragmatics’ innovation and proprietary agile development methodology, “Pragmatic Agility^®,” using a high impact design optimized for user experience.

Dr. Kim Nguyen, Chief Business Development Officer of Pragmatics, stated “Borenstein Group’s innovative work has invigorated Pragmatics’ digital brand to accurately match up with the company’s innovative solutions in software development, business intelligence and other markets. Now, Pragmatics is effectively positioned for growth in the competitive mid-market federal IT contracting arena.”

About Borenstein Group:
Borenstein Group, Inc. is a Northern Virginia-based integrated strategic digital marketing communications agency that specializes in supporting private and public-sector marketers in the areas of systems integration, information technology, supply chain and logistics, homeland security, defense, intelligence, telecommunications, aerospace, and government. Learn more at borensteingroup.com.

About Pragmatics:
Pragmatics delivers innovative solutions to complex IT challenges by applying rigorous processes to achieve clear objectives that ensure precise results across the enterprise. Our software engineering expertise is driven by our unique approach to agile development, known as Pragmatic Agility™. This proven methodology blends our CMMI Level 5 capabilities with agile iterations in order to shorten the development lifecycle, maximize quality and significantly reduce cost. We take a similar approach to solving problems across all of our core competency areas. At Pragmatics, we remain securely grounded in reason, but focused intently on innovation. Learn more at www.Pragmatics.com.