Borenstein Group

Washington DC’s Expert Top B2B|B2G Digital Branding Agency

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Borenstein Group Successfully Launches B2G Digital Brand for Pragmatics, One of Government’s Largest IT CMMI Level 5 Contractors

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Fairfax, VA, July 17, 2014 – Borenstein Group, a leading B2B and B2G integrated digital marketing communications agency, is pleased to announce the successful launch of its client’s rebranding, Pragmatics. The new B2G digital brand is designed to reflect the advanced software development CMMI level 5, major contract growth, and proven expertise of Pragmatics. Borenstein’s work included development key Go-to-Market messaging, new corporate tagline, competitive analysis, content marketing and the digital design of a responsive website and invigorated corporate identity – all designed to effectively communicate Pragmatics’ key strengths and competitively position the company for further growth.

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Pragmatics applies innovative thinking to design and deliver quality-assured solutions that generate measurable business outcomes for critical missions of national importance. Over the past three decades, Pragmatics has built a legacy of excellence serving clients in both federal civilian, and defense organizations. Pragmatic’s innovative approach to agile development continues to set the company apart as a trusted provider of high quality, highly reliable technology solutions.

“In a world where IT companies are a dime a dozen, we wanted to set Pragmatics apart from the competition by showcasing their innovative and technologically advanced solutions,” said Gal Borenstein, President and CEO of Borenstein Group. “In order to accomplish this we developed a full 360 degree B2G digital brand, beginning with key strategic messaging including the new tagline, ‘Think. Innovate. Deliver.’ along with a new visual identity.” Borenstein Group also designed and developed a responsive website that showcases Pragmatics’ innovation and proprietary agile development methodology, “Pragmatic Agility®,” using a high impact design optimized for user experience.

Dr. Kim Nguyen, Chief Business Development Officer of Pragmatics, stated “Borenstein Group’s innovative work has invigorated Pragmatics’ digital brand to accurately match up with the company’s innovative solutions in software development, business intelligence and other markets. Now, Pragmatics is effectively positioned for growth in the competitive mid-market federal IT contracting arena.”

About Borenstein Group:
Borenstein Group, Inc. is a Northern Virginia-based integrated strategic digital marketing communications agency that specializes in supporting private and public-sector marketers in the areas of systems integration, information technology, supply chain and logistics, homeland security, defense, intelligence, telecommunications, aerospace, and government. Learn more at borensteingroup.com.

About Pragmatics:
Pragmatics delivers innovative solutions to complex IT challenges by applying rigorous processes to achieve clear objectives that ensure precise results across the enterprise. Our software engineering expertise is driven by our unique approach to agile development, known as Pragmatic Agility™. This proven methodology blends our CMMI Level 5 capabilities with agile iterations in order to shorten the development lifecycle, maximize quality and significantly reduce cost. We take a similar approach to solving problems across all of our core competency areas. At Pragmatics, we remain securely grounded in reason, but focused intently on innovation. Learn more at www.Pragmatics.com.

Borenstein Group Launches KiteWire’s Steel Talon Enterprise Mobile Security SaaS with Responsive Design and Strategic Content Marketing

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Fairfax, VA, July 17, 2014 –Borenstein Group, a leading B2G integrated digital marketing communications agency, has announced the successful Go-to-Market digital brand launch for its client, KiteWire. KiteWire is the maker of Steel Talon, a leading Enterprise Mobile Security Management SaaS. KiteWire’s Steel Talon solution counts amongst its clients major intelligence, defense and justice government agencies. In order to support the brand launch to a highly targeted audience, KiteWire tasked Borenstein Group with developing a responsive design website and digital content marketing designed to resonate with potential prospects in the defense and intelligence communities.

KiteWire’s Steel Talon solution combines industry-leading anti-virus detection and prevention features with enterprise-level administration, all accessible from a secure, user-friendly dashboard. This innovative application is a complete mobile device management solution that empowers organizations of all sizes to maintain continuity of operations and keep personal data secure. KiteWire’s innovative Steel Talon solution is trusted by the nation’s elite military and intelligence organizations.

“Since the Steel Talon information security solution is highly disruptive and innovative, the user experience needed to match,” said Gal Borenstein, CEO & Chief Strategy Officer of Borenstein Group. “We wanted to effectively showcase the solution’s advanced capabilities through responsive design.”

Leveraging its proven B2G branding experience in getting effective messages to senior decision makers in the defense and intelligence communities, the Borenstein team knew the Steel Talon message had to be hard-hitting and concise. Since the Steel Talon product is highly innovative, the user experience needed to match. After conducting a competitive brand review, along with key interviews with KiteWire’s innovative technologists and business developers, Borenstein designed a new product logo, consistent with the KiteWire brand, but bold and distinct within the industry. Then, Borenstein’s digital creative team designed a vertically-scrolling website using the latest advancements in responsive design with numerous points of engagement and unique parallax scrolling effects that provide an interactive browsing experience.

By taking users on a journey through Steel Talon’s features, the site communicates the urgency and necessity of the solution’s enterprise grade mobile security and data analytics. The responsive design and visuals and content convey Steel Talon’s mobile device management capabilities in a compelling way. Further, to reach target audiences using the full 360 degrees of B2B media, Borenstein Group created a series of print and digital collateral pieces to showcase individual Steel Talon service tiers, ultimately calling readers to take action.

“We were preparing for a major go-to-market launch, and needed a digital marketing agency that could immerse themselves in our culture, understand our BD mission, and deliver stellar UI along with high-impact branded content that would hit home with our audience of highly-discerning C-level government and private sector executives,” stated Borenstein Group’s client, Jere L. Simpson, Founder & CEO KITEWIRE. “Borenstein Group partnered with us from day one, and we worked together as a collaborative team. Borenstein helped us launch the right message, and delivered a cutting-edge responsive website designed with the mobile user in mind to position our innovative mobile device management solution for maximum business impact.”

Thanks to Borenstein Group’s strategic marketing knowledge and creative delivery, KiteWire’s innovative Steel Talon mobile device management solution has a high-impact digital brand to effectively showcase the solution’s advanced capabilities directly to target audiences.

About Borenstein Group:
Borenstein Group, Inc. is a Northern Virginia-based integrated strategic digital marketing communications agency that specializes in supporting private and public-sector marketers in the areas of systems integration, information technology, supply chain and logistics, homeland security, defense, intelligence, telecommunications, aerospace, and government. Learn more at borensteingroup.com.

About KiteWire:
KiteWire, Inc. is a software development company with offices in Arlington, VA and Reno, NV. KiteWire, Inc. is at the bleeding edge of emerging technologies and has quickly become one of the world’s top destinations for iPhone, iPad, Mac, Android, BlackBerry, Adobe AIR and Web application development. Learn more at: www.kitewire.com.

 

How to Land an Internship at a Cool Marketing Agency

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Before you take on the world and land that perfect job, the first step is to get your foot in the door at a marketing agency. To do this, apply for that ‘dirty job’ they call an “internship.” Below are the top 5 tips on how to land that internship!

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1. Research

Once you secure an interview, you are half-way there! The next step is doing your homework. The number one thing you can do wrong in an interview is to not know anything about the company. Of course, they don’t expect you to know everything that they do, but having a general idea about the latest changes the company has implemented or the company’s specific target market will put you ahead of the hundreds of other interns that are trying to do exactly what you are doing.

2. Know the “Latest Trends” in the Market

Companies love having interns in their company because it is a way for someone with fresh, new ideas to update old processes and procedures with new technology. This does not mean you have to be a social media junky or know everything about content marketing.

3. Have References and Connections

The most important thing in the business world is: “who you know.” Having an amazing resume is only half the battle in landing that internship. College is the best time to get involved in all sorts of extra-curricular activities, and when employers see familiarities with the same interests that they once were involved in, it’s a great conversation starter! Another advantage from getting involved in college is having those great references that are trustworthy and can prove you are a great fit for the internship you are seeking.

4. Follow up

The main question to ask yourself when you’ve just finished that amazing interview is how do I compare to the other hundreds of students that are seeking that same internship? Setting yourself apart can be difficult, but making employers remember you can actually be quite easy. Sending a quick email thanking them for their time and telling them you are excited to hear back could actually make or break it for you.

5.  Get out of your comfort zone

College is the time for learning and growing as a person… figuring out where you belong and exactly what you want to do with your future. Internships are a lot like the real world because they give you a glimpse of what the “real world” is actually all about. They can be difficult – but even more rewarding. Don’t waste an amazing opportunity when you get the chance.

Hopefully, this post gave you helpful tips on how to land a great internship in an awesome marketing agency. If you are interested in becoming an intern at Borenstein Group fill out our form here!

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By Brittany Bunger, Digital Marketing Assistant at the Borenstein Group – Washington DC’s Expert B2B Digital Communications Agency.  Ms. Bunger studies at the University of Northern Iowa, majoring in Global Marketing with a minor in Communications. Ms. Bunger is involved with the American Marketing Association as its Director of Membership.

The Hub Invites Gal Borenstein to Speak at Hub Convene Conference

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The Hub, PR Week’s go-to resource for today’s digital marketing innovators, has invited Mr. Gal Borenstein, CEO of Borenstein Group, to be a speaker at this year’s annual The Hub Convene digital marketing conference in San Francisco, on March 31st, 2014. The Hub Convene assembles the industry-leading champions in digital marketing, with Borenstein featured alongside fellow thought leaders from LinkedIn, Kiip, Adobe and Dell.

The Hub is a thriving digital resource where innovators in marketing, data, innovation, content, social and digital media share ideas, strategies and insight on emerging trends and their effects on client ROI. The Hub is also the sister brand to PRWeek, the leading business publishing brand, and is headquartered in Silicone Valley. With offices in several locations such as New York City, Austin, Boston and Los Angeles, The Hub is quickly becoming the go-to resource for today’s digital marketing innovators, both at large organizations and growing companies.

Gal Borenstein will be discussing how to leverage Big Data for effective marketing and the current trends in technology marketing. Mr. Borenstein will provide unique insight from his experience gleaned over nearly 20 years of providing trusted strategic marketing guidance to executives of technology companies, both SMB’s and large global corporations. Other speakers include: Brian Wing, CEO and Co-founder of Kiip; Daniel Roth, Executive Editor of LinkedIn; Gina Casagrande, Content and Conversion Evangelist, Digital Marketing of Adobe; and Bryan Jones, Vice President of Marketing with Dell.

About Borenstein Group:
Borenstein Group, Inc. is a Northern Virginia-based integrated strategic digital marketing communications agency that specializes in supporting private and public-sector marketers in the areas of systems integration, information technology, supply chain and logistics, homeland security, defense, intelligence, telecommunications, aerospace, and government.