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B2B

Amentum, Leading Defense, Energy & Aerospace Contractor, Wins Creative Award of Distinction for Best-in-Class B2G TV Branding Commercial at The 26th Annual Communicator Awards in 2020

May 18, 2020 by Gal Borenstein Leave a Comment

Vienna, VA.  The Borenstein Group is pleased to announce its trusted client, Amentum, a leading defense and aerospace contractor, who rebranded in February 2020 from AECOM Management Services, was honored with Award of Distinction, by The Annual Communicator Awards 2020 for its B2B TV commercial “We are Amentum” which successfully and effectively introduced the company brand to market with TV Spots featured on CNN and Fox News, as part of a fully integrated brand launch.

amentum logo square

“Amentum is honored to be recognized among the best B2B/B2G TV campaign commercials in the 26th Annual Communicator Awards,” said Ronald “Fog” Hahn, Amentum’s Executive Vice President of Strategic Growth. Hahn added, “We are very grateful for the collaboration and support from Borenstein Group and their efforts as we launched Amentum as an independent company, and the television campaign was a critical initiative to help us introduce the new brand to the marketplace.”

Gal Borenstein Executive LinkedIn Profile, Borenstein Group’s CEO, stated, “Amentum and its spirited executive leadership acted as true partners to our agency throughout the rebranding journey. It was truly a collaborative outcome of partners acting together with passion, dedication to meet the mission, and we are very proud of this third-party validation by The Communicator Awards 2020 competition.”

The 26th Annual Communicator Awards announced WINNERS of Excellence and Distinction award recipients named in New York, NY, on May 13, 2020. The winners of the 26th Annual Communicator Awards have officially been announced by the Academy of Interactive and Visual Arts. With over 6,000 entries received from across the US and around the world, the Communicator Awards is the largest and most competitive awards program honoring creative excellence for communications professionals. Eva McCloskey, managing director of the AIVA, stated: “On behalf of the Academy, I’d like to applaud the entrants this season for their dedication to producing outstanding content as they continue to push the envelope of creativity.”

View the award-winning Amentum B2G Branding TV commercial spot here:

About The Communicator Awards:

The Communicator Awards is the leading international awards program honoring creative excellence for marketing and communications professionals. Founded by passionate communications professionals over two decades ago, The Communicator Awards is an annual competition honoring the best digital, mobile, audio, video, and social content the industry has to offer. The Communicator Awards is widely recognized as one of the largest awards of its kind in the world.

Amentum Wins The Communicator Awards of Distinction for Best B2G TV Commercial in 2020 Borenstein Group

 

 

 

 

 

 

 

About Amentum

Amentum is a premier global technical and engineering services partner supporting critical programs of national significance across defense, security, intelligence, energy, and environment. We draw from a century-old heritage of operational excellence, mission focus, and successful execution underpinned by a strong culture of safety and ethics. Headquartered in Germantown, Md., we employ more than 20,000 people in 48 states and 28 foreign countries and territories. Visit us at amentum.com to explore how we deliver excellence for our customers’ most vital missions.

 

About The Borenstein Group

The Borenstein Group is a Washington DC’s Top Digital Marketing Agency for Integrated Marketing Communications. We develop Brand Strategy, Brand Design and Brand Content for emerging and market-leading IT, Professional Services, Federal Contractors, Business Services, as well as Public Sector markets. As a stellar creative agency with 25 years of experience, Borenstein is ranked at Chief Marketer’s Top 50 B2B Agencies, Clutch’s Top Digital Branding Agencies, Expertise’ Top Advertising Agencies, and Washington Business Journal’s Top Advertising Agencies the Washington DC region.

 

 

 

Filed Under: Press Release, Borenstein Group News, Industry News Tagged With: Amentum, B2B, B2B Marketing, b2g, b2g marketing, Digital Branding, Govcon marketing, Public Relations, Strategic Communications, technology advertising, The Borenstein Group, top advertising agencies washington dc, top interactive agencies washington dc, top washington dc marketing agencies, top washington dc social media agencies, top washington dc strategic communications agencies, washington dc top digital marketing agencies, washington dc top public relations agencies

Innovative Agency International Podcast Features Gal Borenstein, Borenstein Group CEO, on The 4 Pillars of Building Authenticity & Trust in B2B Branding

May 14, 2020 by Gal Borenstein Leave a Comment

There are many facets of creativity. Your marketing agency will need to use it to help your clients achieve their goals. What’s often missing in the creative exercise is a process, or “pillars,” to ensure the agency can achieve great client results.

In a B2C world, marketers sell to consumers who buy based on many emotions. But in B2B markets, according to Gal Borenstein, Founder of Borenstein Group, there’s only one emotion that counts: TRUST. 

76 Gal Borenstein Quote1

On The Innovative Agency’s latest podcast, Gal Borenstein shares how he leverages creativity in his 4 pillars of creating trust with buyers.

These fundamentals make the message resonate for B2B clients:

1. Understand the psychology of the decision-makers.

2. Before you start anything, learn who all the stakeholders and influencers are, as well as what rules they follow. How do they decide?

3. Competitive intelligence – get it.

4. A failure to know what your client’s competitors are saying, or promising, means a fail when trying to differentiate. Set a baseline for client expectations. Agreement on the desired outcomes is critical for measuring progress.  How will the client know its ROI if you haven’t agreed on the metrics at the start? There’s the 4th pillar in B2B trust….

Listen to  Sharon Toerek’s conversation with Gal Borenstein at the link here to learn what it is!

76 Gal Borenstein Quote3

The Innovative Agency is a podcast that exists to help marketing agency leaders answer the question: “What’s Next?”. How are agencies staying on the cutting edge of marketing trends? How are they adapting their businesses to meet new business challenges in the agency world? Hosted by marketing law and intellectual property lawyer Sharon Toerek, we’ll talk with agencies who are at the cutting edge of innovation and industry experts who have a front-row seat to the practice of innovation in today’s marketing, communications, and creative agencies. The goal is to help listeners learn to look around the corner to spot their next opportunity. Sharon will share her expertise along the way about how to legally protect your agency’s assets, and how to turn your agency’s innovation into cash.

To hear more from Innovative Agency owners, listen to The Innovative Agency podcast on Apple Podcasts, Spotify, or on our website.

 

Filed Under: Uncategorized, Borenstein Group News, Industry News, Press Release Tagged With: B2B, B2B Marketing, b2g, b2g advertising, b2g marketing, borenstein group, Digital Branding, Digital Marketing, federal marketing, it marketing. high tech marketing, Public Relations, top advertising agencies washington dc, top washington dc marketing agencies, top washington dc strategic communications agencies, washington dc top digital marketing agencies, washington dc top public relations agencies

TopMarketingCompanies, B2B Marketplace, Names Borenstein Group at Top Five Best B2B Digital Marketing Agencies in 2020

May 7, 2020 by Gal Borenstein Leave a Comment

Top Marketing Comapanies Logo Borenstein Group Named Top Digital B2B and B2G Marketing Agency for 2020 by TopMarketingCompaniesBorenstein Group is honored to be recognized and ranked at the Top Five Best B2B Digital Marketing Agencies in 2020 by TopMarketingCompanies, a B2B marketplace connecting brands with digital marketing experts. The firm identified the leading agencies specialized in digital marketing competencies that B2B brands can work with to improve their digital ROI. According to the firm, by 2021, it’s projected that marketing leaders will spend 75% of their total marketing budget on digital marketing, rather than traditional marketing. TopMarketingCompanies.com determined the top agencies that have the expertise to build digital marketing campaigns that increase ROI for B2B companies. Gal Borenstein Executive LinkedIn Profile, Borenstein Group’s CEO commented “We are proud to receive this third-party validation of our consistent and strategic efforts to help B2B and B2G companies succeed in their digital branding, marketing, and PR efforts.

The announcement was made via PR Newswire release by TopMarketingCompanies.com, see original posting: https://finance.yahoo.com/news/top-b2b-digital-marketing-agencies-081500024.html 

Filed Under: Press Release, Borenstein Group News Tagged With: B2B, B2B Marketing, b2g, b2g advertising, b2g marketing, borenstein group, Digital Marketing, federal marketing, it marketing. high tech marketing, top advertising agencies washington dc, top washington dc marketing agencies, top washington dc strategic communications agencies, washington dc top digital marketing agencies, washington dc top public relations agencies

Borenstein Group Named Top 10 Brand Strategy Firm by Independent Online B2B Marketplace

February 21, 2020 by Gal Borenstein Leave a Comment

Top Branding Agencies 2020

Borenstein Group is pleased to announce it was just named amongst the Top 10 Best Brand Strategy Firms by the independent review website www.topbrandingcompanies.com, a B2B marketplace connecting businesses with branding agencies, that identified the top experts that help clients develop successful strategies to grow brand awareness, retention, loyalty and, consequently, revenue in 2020. According to the site, “Multiple studies have established a strong link between strategic branding and revenue growth. A consistent brand presentation across channels has been proven to increase revenue by 23%, grow customer loyalty, and increase the average spend of almost half the loyal customer base.” Gal Borenstein Executive LinkedIn Profile, Borenstein Group’s CEO, stated: “We are honored to be recognized for our strategic approach to branding and the importance of our using science-based benchmarking to create successful business-driven brands.”

Link to the original press release: https://markets.businessinsider.com/news/stocks/top-brand-strategy-companies-according-to-branding-agency-rating-platform-1028922583 

Top Branding Agencies 2020

Filed Under: Press Release, Borenstein Group News, Industry News Tagged With: B2B, B2B Marketing, b2g, b2g advertising, b2g marketing, borenstein group, Digital Branding, top advertising agencies washington dc, top washington dc marketing agencies, washington dc top digital marketing agencies, washington dc top public relations agencies

Clients Vote Up Borenstein Group to Clutch’s Top 1000 Global Companies List; Rank Borenstein Group as one of Best B2G & B2B Branding Agencies in 2019

December 12, 2019 by Gal Borenstein Leave a Comment

Borenstein Group Named Top B2G Branding Agency by Clutch Research 2020

The Borenstein Group, a leading B2B and B2G integrated branding agency, has announced Clutch Research recognized it as one of the Top B2G & B2B Branding Agencies in its Top 1000 Companies Annual listings. According to Clutch, “Digital strategy and branding are essential components to elevating the character that your company has to raise it’s ROI. Clutch, the B2B ratings and reviews platform in the DC metro area, recently announced its global Clutch 1000 list that features the top companies around the world who excel in their craft.

Borenstein Group Named Top B2G Branding Agency by Clutch ResearchGal Borenstein, Borenstein’s CEO, stated, “We’re proud to be on that list amongst the other great companies! To our clients: thank you for the support you have for us and for leaving project feedback on our Clutch profile. We are proud to wear the 5 out of 5 ratings because it came from you. That’s what we do. We handle the branding, so you can get to work on the things that keep the wheels turning in your company. We’re proud that our branding efforts this year haven’t gone unnoticed. The Borenstein Group is honored to be recognized as Clutch’s Top 1000 for 2019. As a market leader in B2B and B2G Branding, Marketing, and Public Relations, we believe that nothing is more important than what other people say about you when you’re not in the room’. This third-party validation by the Clutch professional research team accomplishes that.”  – CEO, Borenstein Group

According to Clutch, “While Borenstein Group wasn’t in the room, its clients sang praises of trust, expertise, and creativity about Borenstein Group’s work. They appreciated the agency’s strategic efforts to help their business succeed, and they are proud to have done just that for them. Clutch sister sites, The Manifest and Visual Objects, help Borenstein Group appear on a resource list for research on US-based agencies and a platform that showcases digital portfolios of top-performing agencies in various industries.

Borenstein Group Named Top B2B & B2G Branding Agency in Washington DC by Clutch Research

We are looking forward to meeting our future clients, and this award will help us differentiate our expertise against the others in the B2G and B2B branding arena.  If you’re ready to kick off a project consultation call, schedule it with us today!

Filed Under: Press Release, Borenstein Group News, Industry News Tagged With: B2B, B2B Marketing, b2g, borenstein group, Digital Branding, federal marketing, it marketing. high tech marketing, Strategic Communications, top washington dc marketing agencies, top washington dc strategic communications agencies, washington dc top public relations agencies

Borenstein Group Named Amongst the Top 1000 B2B Companies by Clutch Global Research Based on Quality of Client Reviews, Brand Reputation and Portfolio of Work

November 30, 2018 by Gal Borenstein Leave a Comment

WASHINGTON, D.C, November 30, 2018 – B2B research, ratings, and reviews company Clutch announced the top 1000 B2B companies around the world based on their ability to deliver: number, recency, and quality of client reviews; clients served, work portfolio, and brand reputation and visibility in their target market. It has named the Borenstein Group among the top 500 companies. This is a new and exclusive honor for B2B services firms in 2018. It recognizes the companies that have gone above and beyond for their clients.

Borenstein Group Clutch 1000 Global B2B Companies theclutch1000

“These 1000 firms demonstrated an exceptional ability to deliver quality products and services for their clients,” Clutch Senior Business Analyst DJ Fajana said. “It’s our honor to welcome them into The Clutch 1000 and highlight their superior commitment to their clients.”

About Clutch

A B2B research, ratings, and reviews firm in the heart of Washington, DC, Clutch connects small and medium businesses with the best-fit agencies, software, or consultants they need to tackle business challenges with confidence. Clutch’s methodology compares business service providers and software in a specific market based on verified client reviews, services offered, work quality, and market presence.

Source of Press Release: https://clutch.co/press-releases/companies-exclusive-2018-1000-announced-today?utm_campaign=Analyst%20Press%20Releases&utm_source=hs_email&utm_medium=email&utm_content=67959045&_hsenc=p2ANqtz-_l9TANh8DrMH2c78VfFY_JzSZWI5VER5MTpfwMBODu29f0KMRKJrF81DN8lqYOEJ4pIbmKv1mYlFFCSh6EWduJJOaQ-A&_hsmi=67959045

Filed Under: Borenstein Group News, Press Release Tagged With: B2B, B2B Marketing, borenstein group, top advertising agencies washington dc, top washington dc marketing agencies, top washington dc strategic communications agencies, washington dc top public relations agencies

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  • UpCity Digital Community Ranks Borenstein Group Among Top B2B Branding Agencies in 2022 March 11, 2022
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From our Blog

  • UpCity Digital Community Ranks Borenstein Group Among Top B2B Branding Agencies in 2022 March 11, 2022
  • The Manifest Names Borenstein Group Among Top Branding Agencies For Corporate Naming Development for 2022 February 7, 2022
  • Borenstein Group Named Among Top 25 B2G/B2B Brand Engagement Agencies in 2022 by Chief Marketer December 2, 2021

Borenstein Group

The Borenstein Group is a Washington DC’s Top Digital Marketing Agency for Integrated Marketing Communications. We develop Brand Strategy, Brand Design and Brand Content for emerging and market-leading IT, Professional Services, Federal Contractors, Business Services, as well as Public Sector markets.

As a stellar creative agency, with 25 years of experience, Borenstein is ranked at Chief Marketer’s Top 50 B2B Agencies, Clutch’s Top Digital Branding Agencies, Expertise’ Top Advertising Agencies, and Washington Business Journal’s Top Advertising Agencies the Washington DC region.

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