Six Signs Your Recruitment Marketing Brand Needs a Reboot

Have you ever heard your company’s leadership say, “our people are our greatest assets,” or, “our best assets walk out every night and return in the morning?” In my experience, most CEOs really mean it when they say it. They sincerely believe that their greatest human capital is the passionate and hardworking people they see in the office each day.

But on more than one occasion, I have also found that many technical service firms find it extremely difficult to look at themselves from the “outside, in.” Most firms find it challenging to objectively evaluate how the organization may look to prospective candidates who are searching for an innovative company with a thriving culture to ultimately call home.

How do you look from the “outside, in?” Successful companies take the time to ask themselves some hard questions and often invite a strategic third party, such as Borenstein Group, to test and validate their perceptions. After all, if you look in your own mirror, you’re only going to see yourself the way you always have.

Here are six signs to help you get started in finding out whether your recruitment brand needs a reboot.

1. Your employees’ answer to the question, “what is the company’s vision?” is “what vision?”
2. Your employees’ response to “describe your company culture” is “work hard and work harder.”
3. Your leadership team emphasizes “innovation” as a core value in corporate marketing materials, but the conference room where you interview candidates looks like the year 1986, with an overhead projector running on Windows XP.
4. Your website’s career section includes job descriptions and requisite numbers but does not offer any compelling description of why your company is a great place to work.
5. Your best employees do not feel comfortable referring their friends to your company because they don’t want friends to become enemies after having a bad experience.
6. Your social media channels such as Facebook and Twitter have no organic followers, other than the obligatory HR representatives who post new job openings.

For help on rebooting your recruitment marketing and more, contact us here.