Borenstein Group

Washington DC’s Expert Top B2B|B2G Digital Branding Agency

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AP-Networks: Digital Branding Case Study

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Leading Global Energy Management Consulting Firm Unveils New Digital Brand to Reflect Growth and Addition of Business Intelligence Analytics as Service

Borenstein Group Fuels Asset Performance Networks (AP-Networks) with Award-Winning Digital Brand to Project Global Thought Leadership in Energy Consulting Sector

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Marketing Challenge

Asset Performance Networks (AP-Networks)  is the trusted leader for improving asset and operational performance in petroleum, chemical, and energy companies worldwide. It works with its client’s most critical assets—their people, processes, and production facilities—in order to help them achieve safe, competitive, predictable outcomes on their high-risk events—namely capital projects and turnarounds. AP-Networks is the indispensable trusted partner to global petroleum, chemical, and energy companies that aim to optimize their assets’ performance and maximize operational efficiency. It achieves its mission by infusing strategic innovation, proven expertise, actionable insights, and unparalleled business intelligence analytics into a unique, winning formula for success. It leverages its databases, benchmarks, Software as a Service (SaaS) engines, and its industry-recognized consulting expertise to ensure that global clients mitigate, manage, and control high-risk events. Earlier this year, Asset Performance Networks (AP-Networks) selected and engaged the Borenstein Group, its trusted branding partner, to create a new look and feel that will reflect the firm’s international expansion and the addition of business intelligence tools that differentiates it worldwide.

Strategic Solution

With the help of the Borenstein Group, who worked in close collaboration with the corporate management team and principals, AP-Networks unveiled a redesigned www.AP-Networks.com website highlighting the company’s mission to help clients “Aim Higher” and “Aim Smarter” to optimize their assets’ performance and maximize operational efficiency. The website launch was the culmination of a marketing communications effort that extended to the overhaul of the company’s print materials from corporate marketing collateral to case studies and corporate trade show booth, to a new corporate capabilities video, communicating the new brand across multi-channel marketing media.

Results

AP-Networks unveiled a redesigned www.AP-Networks.com website highlighting the company’s mission to help clients “Aim Higher” and “Aim Smarter” to optimize their assets’ performance and maximize operational efficiency. The website launch was the culmination of a design effort that extended to the company’s print materials as well. These efforts, have earned AP-Networks a “Best in Energy Sector” Davey Award for Digital Brand Development. But don’t take our agency’s word for it, watch AP-Networks executive principals describe the experience of working with the Borenstein Group.

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Herren: Digital Branding Case Study

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Elite Management Consulting Firm Rebrands to Communicate Its Winning Insightful Business Impact Model for Recruitment and Growth

Borenstein Group Helps Herren, an Inc 500 Management Consulting Firm, Refine its USP with a New Digital Brand to Attract Top Hat Talent and Articulate Its Smart Value Proposition.

  • Portfolio Borenstein Group Herren

Marketing Challenge

When Herren, an Inc 500 elite management consulting firm to decision makers in public sector, has reached a nexus of growth from a small to middle market position, it chose the Borenstein Group to help redefine its core marketing message to market, create a new digital brand to attract highly-talented management consultants, and help demonstrate its unique model of insightful and business impact focused approach to solving real-world problems for government agencies that need commercial best practices and innovation to promote accountability, transparency, and collaboration across the enterprise. Herren is an engineering and management consulting firm with a proven record of maximizing value for public-sector enterprises.  Founded in 1989, its enduring commitment to public sector leaders has been to maximize the value for every dollar spent. Herren comes to the table with strong credentials and experience in working on factory floors and in the Pentagon, as public servants and service members, and with Fortune 100 companies. Herren helps its clients achieve ambitious outcomes because it knows that its ideas and insights are only as valuable as they are implementable. With Herren, you’ll find an everyday partner helping you maximize efficiency, cost effectiveness, and the quality of results.

Strategic Solution

Working as trusted branding agency partners, in close collaboration with Herren management team, Borenstein Group developed and executed a comprehensive branding plan including a brand perception study of internal and external beliefs, website design and development, a new corporate tagline, strategic messaging, marketing collateral, and a competitive market research study.

Results

With Borenstein Group’s support, Herren successfully launched its new digital brand and increased its recruitment of top hat talent to keep up with its strategic growth and expansion into new lines of business.

Wave Wireless: Digital Branding Case Study

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Leading-Edge Wireless Telecommunications Market Disruptor Unleashes its Digital B2B Brand Promise to Market

Borenstein Group Helps Wave Wireless, an Innovative Wireless Solutions Provider, Ride to Prominent Market Presence and Clearer Value Proposition to Gain Rapid B2B Market Awareness

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Marketing Challenge

Wave Wireless is a leading wireless infrastructure provider that designs, builds and manages indoor wireless networks. Its networks include next generation Wi-Fi, public safety, and cellular distributed antenna systems (DAS). With clients ranging from commercial real estate developers to government organizations, we consistently provide cutting-edge solutions to meet each client’s wireless needs. Wave Wireless builds public safety networks that support emergency first responders throughout the country and has extensive experience working with municipalities to ensure these mandated networks are compliant with federal, state and local code. Additionally, we design and build indoor cellular networks used by major carriers (e.g., AT&T, Verizon, T-Mobile, Sprint) and work closely with carriers to coordinate and deploy essential mobile services. Wave Wireless also deploys next generation Wi-Fi networks that support residential tenants, hotel guests and business enterprises. Understanding the nuances of each network type allows Wave Wireless to optimize network performance and deliver high-quality, specialized services to its clients. Earlier this year, Wave Wireless (formerly known as DAS Worldwide) selected and engaged the Borenstein Group, to revamp its value proposition reflective of its new lines of business and create a new look and feel that will reflect the firm’s bold vision and market expansion nationwide.

 

Strategic Solution

With the help of the Borenstein Group, Wave Wireless embarked on a strategic discovery journey of conducting a competitive messaging review that resulted in the collaborative creation of new corporate name, new logo, and most importantly a new value proposition that would resonate with B2B and B2G markets. Working in close partnership with the firm’s principals, Borenstein Group ensured that the vision of the founder is articulated in competitive market offerings that would match market needs now and into the future. After all, by 2020, the Internet of Things (IoT) will connect 50 billion devices worldwide. Very soon, anything that can be connected, will be. In this rapidly changing landscape, Wave Wireless is that disruptive leader in wireless infrastructure, a provider of state-of-the-art networks, and someone who offers enhanced cellular, public safety, and next-generation Wi-Fi for all wirelessly enabled devices. With Wave Wireless, you’re always covered.

 

Results

Wave Wireless unveiled a redesigned www.WaveWireless.co website highlighting the company’s mission to help clients achieve “Unleashed Connectivity” that will provide the most secure and reliable networks to meet the rapidly growing demands of buildings and public venues. The new website launch was the culmination of a total branding effort that extended to the company’s marketing materials as well. But don’t take our agency’s word for it, watch Wave Wireless’ founder describe the experience of working with the Borenstein Group.

 

Tech-Trend: Digital Branding Case Study

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Innovative IT Management Consulting Firm Elevates its Digital Brand Presence with an Award-Winning Presence to Match Growth in the Competitive IT Services Market

Borenstein Group Helps Tech Trend, a Fast-Growing Cloud SaaS Partner to Large IT Enterprises, Differentiate Itself in a Crowded Field of Systems Integrators

  • TechTrend Desktop

Marketing Challenge

TechTrend helps customers achieve success today and address future needs through advisory services in cloud computing, IT engineering, cyber security, and mobile enablement, as well as innovation in designing, developing, and implementing solutions. And as an end-to-end partner, it provides reliable and rapid access to commercial technologies through preferred contract vehicles and business partners. Earlier this year, TechTrend selected and engaged the Borenstein Group, its trusted branding partner, to create a new look and feel that will reflect the firm’s expansion and the addition of secure cloud migration using Microsoft Azure and Amazon’s AWS along with the infusion of business intelligence analytics that differentiates it from many systems integrators.

Strategic Solution

With the trusted partnership of Borenstein Group, who worked in close collaboration with the corporate management team and principals, TechTrend has rehauled its overall brand with a new tagline, a new web site and the company’s print materials from corporate marketing collateral to case studies and proposal covers, helping it get ready to compete at the next level for larger opportunities, larger proposals, and larger projects.

Results

Positioning TechTrend as not only an innovative choice but as a safe choice for large enterprise IT decision-makers has enabled the firm to grow with confidence. In addition, it was recently announced that TechTrend had won the coveted Vega Centaury Awards for Best Web Site for Information Technology companies for its digital rebranding efforts. With over 1,100 submissions from 30 countries throughout the world, Vega Digital Awards is administered and judged by International Awards Associate (IAA) and a carefully selected panel of internationally-esteemed creative professionals. The Association oversees awards and recognition programs, provides judges and sets competition standards for excellence. But don’t take our agency’s word for it, watch TechTrend’s CEO describe the experience of working with the Borenstein Group.

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Envistacom: Digital Branding Case Study

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Fast-Growing Defense Intelligence Contractor Rebrands to Show its Prowess and Growth in Counter-Terrorism, Cyber Security, and Secure Communications

Borenstein Group Helps Envistacom, A Rising Star in the Defense Intelligence Community, Gain the Visibility it Deserves with a Competitive Digital Brand

 

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Marketing Challenge

Envistacom is a privately held, fast-growing technology company that provides counterterrorism, cyber and communications solutions to U.S. and coalition partners in the aerospace, defense, and intelligence communities. Customers rely on Envistacom for innovative technology and subject-matter expertise to achieve their missions in identifying and defeating global threats. Envistacom is a trusted partner in protecting military, civilians and critical infrastructure around the world. Known for its prowess amongst the most discerning decision makers, Envistacom sought an agency partner that will help it communicate effectively and differentiate its value in the fiercely competitive marketplace. It chose the Borenstein Group as its agency partner.

 

Strategic Solution

Working in close collaboration with the Envistacom management team, Borenstein Group developed comprehensive branding services including website design and development, corporate capabilities videos, new corporate tagline, strategic messaging, marketing collateral, and market research services for the fast-growing defense intelligence contractor.

 

Results

Borenstein Group helped propel the fast-growing defense intelligence contractor for further growth in the competitive middle-market landscape. Moreover, it was recently announced that Envistacom has won an Award of Distinction at the 23rd Annual Communicator Awards, by the Academy of Interactive and Visual Arts for its digital rebranding in the category of Web Sites for Information Technology companies.

 

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TEACH-NOW: Digital Branding Case Study

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Leading e-Learning Institute Rebrands to Attract & Prepare a New Generation of Mobile-First Teachers for the Age of Digital.

Borenstein Group Helps TEACH-NOW Create an Award-Winning Digital Brand Destination to Recruit a New Generation of Teachers for the Age of Distance Learning.

  • Portfolio AppDev Borenstein Group TEACH NOW Laptop

Marketing Challenge

Unlike other teacher preparation programs, whether online or traditional brick-and-mortar institutions, TEACH-NOW is an activity-based learning-to-teach model where candidates are grouped in small 10-person cohorts and move through a series of modules together, working and learning collaboratively in virtual meetings, discussions, and group work as well as individual projects, with a focus on deep interaction among candidates and instructors. The program familiarizes teachers with the technology that many of their future students have already mastered. They are also sharing information with their instructors and the entire cohort of candidates—including a large percentage from other nations—thanks to a pioneering patent-pending digital platform with both asynchronous and synchronous elements. In order to position itself for further growth and recruitment of new teachers globally and in the United States, TEACH-NOW retained the Borenstein Group to help reinvent its digital strategy, User-Experience (UX) and overall brand awareness.

Strategic Solution

Using advanced behavioral analytics, Borenstein Group crafted a responsive digital strategy for TEACH-NOW, built to help express the client’s organizational alignment with the new generation of teachers that are using mobile first, who are teaching a new generation of students that are learning online, using their tablets, iPhones, Androids, and the web as the hub of knowledge. This made it imperative to communicate how e-learning is done, quickly and efficiently through design, content marketing, and overall experience, to prove that the ‘medium is the message’. Borenstein Group’s digital strategy and execution included redesigning the User Interface (UI) and User Experience (UX), leveraging sophisticated data insights, and comprehensive competitive analysis of other distance learning organizations, as well as the production of a series of digital video testimonials from teachers who attended the program, to evoke authenticity and instantly connect with international prospects. Borenstein Group also optimized the digital site for mobile users, as well as enhanced the Search Engine Optimization supported by a highly effective national Search Engine Marketing campaign for sale enablement and recruitment marketing.

Results

Within a 90-day period from the launch of the new digital brand, TEACH-NOW’s website has achieved triple-digit growth in both organic and promoted search engine traffic of qualified visitors from prospective candidates across the world. User engagement and time spent on site have increased exponentially and the organization has been able to expand its operations with the look and feel of a world-class competitive brand in the teacher preparation market. In addition to meeting the strategic Key Performance Indicators (KPIs), the new digital brand destination has won two international digital branding awards. Borenstein Group has won The Hermes Creative Gold Award, which recognizes outstanding work in the global creative industry. Hermes Creative Awards are administered by the Association of Marketing and Communication Professionals. In addition, Borenstein Group has also won An Award of Distinction in the School/University Website category by The 2016 Annual Communicator Awards. 

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