The firm approached the Borenstein Group as they entered a phase of growth for the company. They wanted to convey their expansive capabilities in multiple sectors. Witt O’Brien’s also wanted to show the breadth of expertise of their management. Finally, the company wanted to create a strong brand message that takes a leadership position in their industry.
The Borenstein Group got to work right away to develop an integrated brand experience for Witt O’Brien’s. It all begins with interviews of key stakeholders. Then, the Borenstein Group developed strategies to tackle the projects. Witt O’Brien’s experience and leadership in the industry define the company’s key positioning and help shape the overall brand strategy. Turning strategy into creative solutions is the next step. We created a new website, marketing collateral, brand iconography, tag line, corporate literature, and trade show displays for the company. The Borenstein Group also developed initial brand and PR launch support for Witt O’Brien’s. The overall brand message we defined is that they help clients become “readyRESILIENT”, prepared to tackle any crisis.
As a result of the partnership, Witt O’Brien’s earned more online leads. They also differentiated themselves from other firms in the industry. Finally, they won more proposals thanks to the strategic visibility of the brand across all channels.
