Clinical Pharmacology Center Opens Doors to New Facility with Website Launch
A new corporate logo, tagline, website and collateral were developed to coincide with the grand opening of the clinical facility in Baltimore, Maryland.
Marketing Challenge
SNBL Clinical Pharmacology Center (CPC), the American-based subsidiary of one of the world’s largest Contract Research Organizations (CRO), entered the U.S. market with a major facility In Baltimore’s Bio-Park. For building brand presence and communicating its state-of-the-art CRO capabilities for early-stage clinical trials, SNBL-CPC found Borenstein Group to be an ideal partner.
Strategic Solution
Leveraging broad-spectrum market intelligence, Borenstein Group created brand positioning to match SNBL-CPC’s growth objectives and target audiences. The agency then composed an integrated Web and print collateral campaign to precisely articulate SNBL-CPC’s newfound identity—specialists in preeminently complex, multifaceted research applications.
Results
As a result of Borenstein Group‘s insightful strategy and creative delivery, SNBL was positioned to achieve new growth by leveraging an enhanced brand identity and message that accurately reflects the organizations advanced capabilities. SNBL finally was able to communicate value and inspire trust in potential clients, with high-impact digital collateral designed to resonate with target decision makers. Ultimately, SNBL was able to enhance recruitment, and earn new business, thanks to Borenstein Group’s guidance and creativity.
