In order to raise awareness of HGH products and successes, The Borenstein Group launched a coordinated Public Relations campaign that involved print and digital publications, as well as the creation of numerous case studies that showcase success stories of HGH infrared camera systems in action.
The Borensein Group’s team of PR professionals tapped into a vast network of journalists and editors to strategically position HGH systems in targeted publications read by decision makers and industry experts. Articles were secured in relevant journals such as Defense Systems, Military & Aerospace Electronics, Avionics Intelligence and others. By profiling HGH products, and securing interviews for key leadership in widely read industry-specific publications, The Borenstein Group team helped raise awareness of HGH systems among targeted audiences of potential buyers. This exposure dramatically improved the company’s return on investment.
Further, The Borenstein Group created case studies describing successful HGH camera deployments. These case studies doubled as creative marketing collateral by combining compelling text with evocative images and intuitive design. In the end, the case studies were equally informative and sales-focused, providing HGH’s business development team with impactful tools to earn new customers.