After thorough research, Borenstein Group developed concise strategic brand messaging that effectively showcased eMentum’s expertise to target audiences.The Borenstein team created a unique value proposition with a dynamic corporate tagline, “Insight. Guidance. Action.”, which defines the new brand message and effectively positions eMentum as a premium player in the competitive federal IT market. Borenstein Group was able to accurately depict their company strengths on the new website, bringing eMentum’s brand identity to life on screen.
The B2G digital rebrand included design and development of a fresh, responsive new website that delivered an enhanced user experience. The new site features simplified navigation and is tailored to reach key audiences such as government agencies and private sector corporations.
The revised website also highlights Borenstein-developed content marketing, including case studies that showcase eMentum’s capabilities and past success. In addition, the site features a robust careers section to encourage recruitment of new talent, and highlights eMentum’s continuous efforts to provide a superb workplace for its current employees.