Ellie’s Hats, Childhood Children’s Cancer Advocate & Charity, Debuts a New Digital Brand Presence Strategically Designed to Spread Awareness & Raise Funds Nationwide
Ellie’s Hats is a childhood cancer charity that aims to provide hats to children with cancer while educating and raising childhood cancer awareness. Inspired by one little girl named Ellie, the cause quickly blossomed into hope and joy for thousands of kids going through cancer treatments.
Marketing Challenge
Ellie’s Hats is a childhood cancer charity that aims to provide hats to children with cancer while educating and raising childhood cancer awareness. Inspired by one little girl named Ellie, the cause quickly blossomed into hope and joy for thousands of kids going through cancer treatments. By giving kids fun hats and showing that others are thinking about them, the hope is that it will help bring a little cheer to their day. In order to continue on a path of increased awareness, the company would need to revitalize its digital brand and collateral to accurately convey the impact and experience that set the organization apart. As a result, Ellie’s Hats turned to Borenstein Group with a strategic digital branding challenge to maximize the for support for more qualified traffic, social media exposure, increased donations and optimized brand awareness.
Strategic Solution
Borenstein Group strategists analyzed the competitive landscape to identify and define Ellie’s Hats key differentiators. Borenstein developed a compelling brand message that included brand pillars, mission and vision statements, as well as new graphics and an interactive, engaging website that would take Ellie’s Hats to the next level. The BG creative team developed a new, responsive User-Interface that was not only visually compelling and educational, but engaging to users of all ages. The team developed a cast of characters that serve as guides through the website, taking the seriousness of childhood cancer and transforming it into a concept that children of all ages can understand. Strategic content marketing quickly followed. Borenstein Group’s digital design and development team then crafted a high-tech website that effectively communicated Ellie’s Hat’s impact on the community to help spread awareness about both Ellie’s Hats and childhood cancer.
Results
The new web presence, capabilities presentation and core messaging enhanced the organization’s optics, allowing this growing charity to be as visible as larger organizations within their domain. With the improved website and brand messaging, Ellie’s Hats has been able to create greater brand awareness, allowing the charity to help even more families with children who are being treated for cancer. The rebrand has given the non-profit a renewed energy to keep moving forward with its mission.
