Seeking third-party validation and an out-of-the-box approach, Aquent Studios entrusted Borenstein Group with developing the creative vision, strategic messaging, and visual style that would bring the Aquent Studios brand into the next generation in the age of Digital. The Borenstein team began by interviewing key stakeholders and evaluating the competitive landscape to develop an actionable strategy. The creative theme centered around the tagline “Great Ideas, Activated.” which creatively summarizes Aquent Studios’ approach to turning client’s marketing strategy into creative deliverables that inspire audiences. Next, the BG creative team developed a new, responsive website to provide an engaging user experience for potential clients. The team followed through with video and brand experience collateral to bring the revised brand to market.