For more than two decades, Advantech Wireless had built a legacy of excellence, designing and manufacturing terrestrial satellite communications solutions for military, government and commercial clients. Advantech Wireless’ solutions are central to missions of global significance, and enable communication to remote and challenging regions in the farthest reaches of the globe. However, in an increasingly competitive market, Advantech Wireless leaders realized that in order to achieve continued growth, the company needed to develop a digital brand that accurately reflected its advanced capabilities and proven expertise. Further, Advantech Wireless needed a digital presence that made it easier for customers to locate products, and interact with the Advantech Wireless sales team. To bring this plan to life, Advantech Wireless executives turned to trusted partner Borenstein Group to develop a strategic brand to take the company to the next level of success.