Top Marketing Agency in Washington DC - Borenstein Group

Government Contractor Use Marketing, PR, and Thought Leadership to Establish Brand Awareness and Capture Government Officials' Attention.

Challenge

A cutting-edge military contractor delivers mission-focused multi-domain operational expertise and innovation to the Government through high-impact technology solutions in cybersecurity, data science, enterprise network & systems engineering, software development, and platform mission support. When it decided it was time to expand, it needed a comprehensive marketing and PR approach will get the attention it deserved in the marketplace of GovCons.

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Solution

The Borenstein Group devised a three-pronged strategy to reposition the client, a Service-Disabled Veteran-Owned Small Business (at that time), into a fierce competitor in the Large Business category, including; 1) Elevating key executives to publish thought leadership articles that demonstrated their competence and knowledge 2) Creating a persistent public relations campaign with media placement in Washington DC and defense industry media, and 3) implementing a comprehensive public relations strategy to help the client, a disruptive and cutting-edge innovator, achieve third-party recognition through the defense and cybersecurity award competition.

Results

Within weeks, with the assistance of the Borenstein Group, the defense GovCon received the media attention it deserved and gained national meritorious attention and achieved significant coverage in key publications such as the Washington Business Journal, Intelligence Community News, Fast Company, Wall Street Journal, GovCon Exec, the Washington Post, and numerous cybersecurity publications. The Borenstein Group also helped the client win over 25 national and international awards to establish a solid third-party reputation for its exceptional innovation and disruption, including winning the Thomas Edison Innovation Awards, as well as the Outstanding New Cyber Security Product award from OSPA, the Global Infosec Awards, and Cyber Security Excellence Award and many more.

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