E-Signature Global Leader Improves Messaging Relevance and Speed for Government to Increase Mindshare

E-Signature Global Leader Fine-Tunes Messaging Relevance for Public Sector Division

Challenge

The leader in e-signature for digital agreements allows organizations to prepare, sign, act on, and manage contracts along with eSignature. This most widely used electronic signing solution enables signing anywhere, anytime, and on practically any device.

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Solution

The industry leader enlisted Borenstein Group’s help to revamp its message regarding workflow efficiency in the government cloud. The client’s Public Sector utilized Borenstein Group’s B2G expertise to transform its go-to-market approach and create bold brand messaging that resonated with federal and commercial entities.

Results

Working closely with the client’s Public Sector management team, the Borenstein Group identified ways to set itself apart from its arch-nemesis, which controls most of the e-signature market. Over six months, the Borenstein Group collaborated with the client to create a high-impact marketing communications strategy, web and digital strategy, and a framework for new content marketing materials for electronic and web distribution. The client’s PS division then re-launched its website with revamped messaging resonating with multiple government constituencies and helped its Growth team connect with them.

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Digital Branding