• Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • 703-385-8178
  • Strategic Partners
  • Press Releases

Borenstein Group

Washington DC’s Expert Top B2B|B2G Digital Branding Agency

  • Who We Are
    • About Us
    • Market Expertise
    • Clients
    • Client Testimonials
    • Strategic Partners
  • What We Do
    • Full Service
    • Our Process
    • Digital & Interactive Branding
    • Strategic Marketing
    • Public Relations & Online Reputation Management
    • Branding And Awareness
    • Employer Branding
    • Social Media
  • Clients
  • Our Work
  • Blog
  • Contact Us
    • Request A Proposal
    • Careers
    • Internships

How to Earn Authentic Customer Testimonials

May 29, 2019/ by Gal Borenstein

    customer testimonialsYou can tell potential customers all day long how great you are, but they probably will not listen to you. Brands are not credible in the eyes of consumers. Do you know who they will listen to? Other consumers. That is why customer testimonials are so powerful. Here are a few ways to earn authentic customer testimonials.

Customer testimonials are a form of social proof. In other words, people are more likely to follow the actions of others. We will be more likely to purchase a product or service if we see that other satisfied customers have purchased it already. Customer testimonials also play on our fear of missing out or FOMO. We want to be part of the crowd, not missing out on the latest and greatest the marketplace has to offer.

Trending
Borenstein Group Named Among Top 25 B2G/B2B Brand Engagement Agencies in 2022 by Chief Marketer

You can look for organic and authentic testimonials on your social media accounts. Facebook pages allow followers to leave reviews for different companies. Source the reviews you receive on Facebook for testimonials on your own website. Also, look for testimonials left on your Twitter and Instagram accounts. You can ask followers specifically to send in their reviews via social media. By leaving your customer a recommendation or endorsement on LinkedIn, they may leave you a testimonial in return.

Another way to encourage customer testimonials is to incentivize them. Offer a free upgrade or a discount in exchange for an honest testimonial about your product or service. If you have a rewards program, you could also give loyalty points in exchange for reviews. An additional technique is to offer a testimonial swap. If you and your customer have both used each other’s services and are satisfied, then you can both write reviews for one another. You could also offer your product or service for free to get feedback, which is especially useful if you are still establishing your customer base.

To get authentic testimonials from customers, you have to ask open-ended questions about their experience with your product, services or company in general. You want to ask specific questions to get specific answers. Testimonials should focus on the tangible impact you made for your customer and should not be vague. One potential question to ask customers could be would you recommend this service to a friend, and if so why?

Trending
Borenstein Group Named Among Top 25 B2G/B2B Brand Engagement Agencies in 2022 by Chief Marketer

You can ask for testimonials from customers via email, over the phone or in person. It helps to ask immediately after your project is done or after they have gotten value from your product or service. That way, you are still fresh in their minds. You could send out a survey via email with questions asking for a testimonial. Be sure to also save emails with kind, organic comments from customers and ask their permission to publish the testimonials on your website.

Are you looking to boost your customer testimonials? Turn to the experts at the Borenstein Group, a Top DC marketing agency. We can help you quickly earn authentic customer testimonials to boost your bottom line.

Related

Filed Under: Borenstein Group News, Branding, Industry News, Press Release

Primary Sidebar

Recent Posts

  • UpCity Digital Community Ranks Borenstein Group Among Top B2B Branding Agencies in 2022 March 11, 2022
  • The Manifest Names Borenstein Group Among Top Branding Agencies For Corporate Naming Development for 2022 February 7, 2022
  • Borenstein Group Named Among Top 25 B2G/B2B Brand Engagement Agencies in 2022 by Chief Marketer December 2, 2021

COA-Dowload

Footer

From our Blog

  • UpCity Digital Community Ranks Borenstein Group Among Top B2B Branding Agencies in 2022 March 11, 2022
  • The Manifest Names Borenstein Group Among Top Branding Agencies For Corporate Naming Development for 2022 February 7, 2022
  • Borenstein Group Named Among Top 25 B2G/B2B Brand Engagement Agencies in 2022 by Chief Marketer December 2, 2021

Borenstein Group

The Borenstein Group is a Washington DC’s Top Digital Marketing Agency for Integrated Marketing Communications. We develop Brand Strategy, Brand Design and Brand Content for emerging and market-leading IT, Professional Services, Federal Contractors, Business Services, as well as Public Sector markets.

As a stellar creative agency, with 25 years of experience, Borenstein is ranked at Chief Marketer’s Top 50 B2B Agencies, Clutch’s Top Digital Branding Agencies, Expertise’ Top Advertising Agencies, and Washington Business Journal’s Top Advertising Agencies the Washington DC region.

Get Results

Call us at 703.385.8178 x1 for a no-obligation strategic assessment of your digital brand.

Tysons Corner Headquarters:
8230 Leesburg Pike, STE 520
Vienna, VA 22182

 

  • Who We Are
  • What We Do
  • Clients
  • Our Work
  • Blog
  • Contact Us

Copyright 2022 Borenstein Group. All Rights Reserved. 

  • Borenstein Group Site Map
  • Legal
Go to mobile version