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Email marketing is one of the most effective forms of communication. One of the greatest challenges for email marketers is avoiding the dreaded spam filter. Here are a few reasons why your emails may be marked as spam, as well as ways to avoid this.

One reason why your email may be marked as spam is that you did not have express permission to email the contact. It is important to grow your email list organically. Never purchase, borrow or rent email lists, or you will risk being marked as junk. You only want to contact people who want to hear from you. Otherwise, you are wasting your time and money contacting uninterested recipients.

Another reason why your emails may be sorted into junk filters is if you have low open rates. If recipients are deleting your emails without opening them, then it is more likely that you will be marked as spam. To improve your open rates, make sure you have effective subject lines that capture your audience’s attention.

A way to avoid getting marked as spam is to have your contacts double opt-in to your email list. This means having them choose to receive emails from you more than once. After they initially sign up for your list, send them a follow-up email where they have to click to verify that they really want to receive emails from your organization. Another trick is to ask your list to add your email address to their contact list, to let email providers know that your emails should not get marked as junk.

The content of your email also plays a role in whether or not it will be flagged as spam. It is important not to use too many images in your email. Emails that are just one large image will likely get marked as junk. A good rule of thumb is to use 60 percent text and 40 percent images to avoid being labeled as spam. You should also refrain from using all caps, multiple exclamation points and words like “free” or “click here” to prevent triggering spam filters.

Starting your own email marketing campaign? Get help from the experts at the Borenstein Group, a Top DC marketing agency. We can help you avoid spam filters and drive sales. Contact us today to get started with your topnotch email campaign right away.

You have a company. You have a brand. You may even have a logo. But do you have a tagline? You may be thinking that there is no need for taglines in this day and age, but taglines are still an incredibly effective way to help your organization stand out from the crowd. Here are a few reasons why having a tagline is important.

One reason to have a tagline is to build brand recognition. Some taglines are so iconic that you can not separate them from the brand. Think of Nike’s, “Just Do It”, or McDonald’s “I’m Lovin’ It”. Your customers will learn to associate your company with a catchy tagline. Over time, this will help people remember who you are so they will return to buy from you again and again.

Another reason to have a tagline is to differentiate your brand from your competitors. A tagline helps tell a story about your company. It shows what makes you special. It helps convince buyers why your product or service is better than any other version on the market. With a memorable tagline, customers will know what makes your brand stand out from competing companies.

Brands can also benefit from taglines if their company name is not descriptive. If your company is called “Bob’s Plumbing”, then it is pretty clear what services you provide. But not all company names are so obvious. Companies with ambiguous names can clarify their products or services with catchy, memorable and descriptive taglines. That way, customers will know what you do and why you do it without having to do lots of research into your company.

A company with an especially effective tagline is M&M, with the phrase “Melts in Your Mouth, Not in Your Hands”. It communicates a core benefit of the product, as well as what differentiates the candy from its competitors. The tagline is memorable and has been associated with the chocolate for decades.

Another brand with a memorable tagline is Verizon. Its tagline, “Can you hear me now? Good.” helped it stand out from competitors. It showed a key benefit of using Verizon, namely always having great service no matter where you go. Television advertisements also helped build recognition for this tagline.

Are you developing a tagline for your business? The pros at the Borenstein Group, a Top DC marketing agency, can help. We have created so many taglines for companies, and we know what works. We can create an unforgettable tagline for you in no time. Get in touch with us today to get started right away.

If your business is not on social media than you are way behind the times in 2019. In all likelihood, your brand is all over popular platforms like Facebook, Twitter, and Instagram. But how do you know if your social media marketing is working? Here are key benchmarks to measure the effectiveness of your social media in 2019 and one benchmark that matters less these days.

Engagement is one of the most important benchmarks you can measure on social media, as it indicates that your content is interesting and successful. There are several metrics you can use to gauge how engaging your social media content has been. Likes are one way to see if people are engaging with your content. Shares and retweets are even greater indicators that people find your content engaging since they are personally recommending your content to their friends. Comments are also an important benchmark, as they show that your content is generating conversation. The more likes, shares, and comments your content receive, the better your strategy is doing overall.

Another important benchmark is website traffic. Google Analytics can show you how much of your website traffic is coming from social media. Ideally, you should see the amount of website traffic increase over time. High website traffic shows that your content is attractive enough for your audience to want to learn more. More traffic means more potential leads, more customers and ultimately more revenue for your business.

You should also measure conversions to track the effectiveness of your social media. Conversion does not necessarily have to be a sale. In the B2B world, a conversion can be newsletter signup, white paper download or another step in the sales funnel. Conversions are what turn leads into customers. If your social media strategy is not driving conversions, then it may be time to reevaluate and restructure your content.

Though there are many social media benchmarks you can track, the number of followers is one metric that is less important in 2019. Many marketers consider this to be a vanity metric. It looks good on paper, but it does not really show how many of your followers are actually engaging with your content or converting into customers. You should not ignore the number of followers as a benchmark altogether, but you should measure it alongside engagement and conversion numbers to see everything in context.

Are you trying to measure the success of your social media, or are you diving into a new platform for the first time? Turn to the experts at the Borenstein Group, a Top Washington DC marketing agency. We can get your social media performance up in no time.

Advertising is a fact of life for businesses in 2019. Digital advertising is especially popular in this day and age. How do you know if your advertising campaigns are effective? Here are a few key benchmarks to measure the success of your advertising campaigns in 2019.

One key benchmark for online advertising is the number of clicks. This measures the number of times that someone clicks on your ad. It shows how effective your advertising is at capturing the attention of your audience. Of course, you should not measure the number of clicks in a vacuum, as it does not show the number of clicks that led to actual conversions and revenue. Still, customer journeys can begin with a single click, so it is important to track the number of clicks your online ads are generating.

Another important advertising benchmark is conversion rate. Conversion rate shows the number of clicks that turn into actual conversions. A conversion could be a purchase in the e-commerce world, or it could be an email address signup in the B2B space where leads take more time to turn into customers. To calculate the conversion rate, you divide the number of conversions by the total number of clicks. Your conversion rate is expressed as a percentage. It indicates how successful your advertising has been overall.

Quality score is an advertising benchmark exclusively for Google ads. Google ranks every ad on a scale of one to 10 (worst to best), assigning each advertisement a quality score. Quality score is affected by attributes like click-through rate and the experience users have on the landing page once they click on the ad, as well as the ad’s relevance. A good quality score, seven or above, means you will pay less for your Google ad. A poor quality score, six or below, means you will pay more money for your ad. That is why it is so important to track your quality scores and try to keep them high.

Looking to measure the effectiveness of your advertising, or are you launching a new advertising campaign? Trust the experts at the Borenstein Group, a Top DC marketing agency. We can help get your ads up and running in no time.