When #Eminem, one of my favorite artists, memorialized in his song “Without Me” his disdain for the lack of originality in Hip Hop music, with the now classic lines “It feels so empty without me,” his words rang true in my mind as I watch, like many #b2bmarketers, the excitement, and fear that Artificial Intelligence generates. Will advertisers and corporations relegate us as an ‘insignificant species’? Or #ChatGPT4 or 5th or 12th edition will make us realize how ineffective B2B marketing would be without us, the creative and original.
#B2B #contentmarketing has been transformed by artificial intelligence (#AI), a technology that has revolutionized many industries. And we’ve only just begun. Despite AI’s potential benefits, content creation #authenticity, and #originality concerns have been raised. #ChiefMarketingOfficers (#CMOs) and B2B #marketers are facing a real dilemma; do we surrender to AI since none of us can aggregate facts, narratives, and logical conclusions as fast as ChatGPT4-To-Eternity, or do we need to reimagine #marketing, #branding, #socialmedia, and #PR and remain vigilant about the tell-tale signs that it’s time for a new strategic thinking framework?
Here is a short synopsis:
One of the main ways AI can impact originality is through its ability to generate content automatically. While this can save time and effort for content marketers, it can also lead to generic and formulaic content that lacks originality. This can be especially problematic in B2B markets, where businesses seek customized and tailored solutions to their problems. Hence, it is crucial that the content is both original and effective by balancing AI’s efficiency with human creativity.
AI can also impact authenticity by creating content designed to manipulate search engine rankings rather than provide valuable information to the audience. This can lead to a lack of trust between businesses and their customers, ultimately harming the brand’s reputation. For this reason, AI’s content must provide value to its audience and be optimized for search engines.
Additionally, losing authenticity is one of the greatest risks associated with AI-based content creation. Unlike human-generated content, AI-generated content lacks a personal touch. It can decrease #engagement and #brandtrust from the audience. Moreover, AI may perpetuate biases and stereotypes present in the data it is trained on, further reducing the originality of the content. Therefore, ensuring that the data used to train AI is diverse and unbiased is critical to avoid perpetuating stereotypes and biases.
Another danger of #aicontentcreation is homogenization. AI algorithms identify patterns and optimize them. This means that AI-generated content may all look and sound the same, leading to a lack of diversity and creativity in the content marketing industry. Therefore, ensuring that AI content is diverse and tailored to the target audience’s needs is paramount.
Call for action: As many of us marketers ponder right now whether we will be relegated to a digital glue factory, maybe we should embrace Eminem’s lyrics, “So everybody, just follow me, ‘Cause we need a little, controversy ‘Cause it feels so empty, without me.”
*Copyright Image Source: https://www.wallpapertip.com/wpic/bbJxJh_without-me-eminem-hd/
About The Author: Mr. Gal S. Borenstein
Mr. Gal Borenstein is the founder and CEO of Borenstein Group, a top digital marketing communications firm in the Washington DC metropolitan area: He is a recognized international Digital B2B and B2G Branding expert. Borenstein is a known advocate for digital engagement across the corporate brand, from the C-Suite to Corporate Marketing to Customer Satisfaction and Employer Branding. He is the author of two business leadership books; “ACTIVATE! How to Power Up Your Brand to Dominate Your Market, Crush Your Competition & Win in the Digital Age, ” and “What Really Counts for CEOs” available in premiere bookstore
