Our Agency Leaders
GAL BORENSTEIN, PRESIDENT & CEO
Mr. Gal Borenstein has more than 22 years of experience in marketing, public relations, and strategic planning. He founded The Borenstein Group in 1994 with the mission of creating a marketing services agency that fuses strong creativity with metric-driven strategy to better serve the needs of Business-to-Business and Business-to-Government organizations and companies. A vocal advocate of ROI marketing, Mr. Borenstein continues to promote awareness of intelligent planning and smart communications across the industry as a recognized thought leader and active public speaker. Mr. Borenstein has recently published his first business leadership book “What Really Counts for CEOs.” He has recently appeared as Guest Commentator on CNN and Fox Business News on strategic Marketing & Branding Issues.
Mr. Borenstein has earned his Bachelor’s degree in Communications from Temple University in Philadelphia, Pennsylvania and his Master’s degree with honors in Business and Telecommunications Management from George Mason University in Fairfax, Virginia.
EDGAR KULLY, SENIOR VICE PRESIDENT, STRATEGIC MARKET RESEARCH
Mr. Edgar Kully, The Borenstein Group’s Senior Vice President for Strategic Market Research and Managing Principal of Crestwood Associates, has a proven track record spanning over two decades specializing in developing and measuring marketing research programs for Fortune 100 companies such as Learning Tree International, Marconi, Microsoft, America Online, AT&T Wireless, Amazon.com, and Symantec. His experience encompasses evaluating new products, brand management, qualitative and quantitative market research and promotions. He was personally responsible for the introduction of new products and services generating sales of over $500 million. Mr. Kully and his support team of marketers and researchers provide The Borenstein Group clients with an extensive arsenal of statistical analyses and survey methodologies that allow them to dig deeper and gain greater insight into market issues and opportunities. Employing such value-added services such as market segmentation, positioning, response modeling, as well as cluster and discriminant analyses, clients of The Borenstein Group are assured an objective assessment of their market position, alternatives, and progress against their goals.
Mr. Kully holds an MBA in Marketing & Finance from Northwestern University.
KIM PLYLER, VICE PRESIDENT, PUBLIC RELATIONS
Ms. Kim Plyler has over 25 years of experience in news media, strategic marketing, communications, and public affairs, as well as an extensive background in federal gzovernment media communications. Ms. Plyler worked in the Pentagon as public affairs officer for the Department of Defense specializing in the Department of the Navy’s Chief Information Office. She was responsible for handling media briefings for DoD, strategic planning for DON, and marketing and promoting advances in military technology. Ms. Plyler was also the director of public relations and communications for the Department of the Navy’s Smart Card Technology office. Her strategic communication skills assisted in implementing smart card technology throughout the Navy and the Department of Defense. She handled consistent media messaging, tracking and analyzing for the DON in conjunction with State Department, Department of Interior and the General Services Administration. Ms. Plyler also worked as a senior account supervisor with Edelman Public relations in Washington, DC. She gained international public relations expertise during a five-year tour in the United States Navy. She served as a military correspondent during the Gulf War.
Ms. Plyler is a graduate of DeSales University where she earned her B.A. degree in theatre and speech communication. She received her Journalism degree while studying abroad with the United States Navy and completing the Defense Information School (DINFOS).
TARYN JOHNSON, CREATIVE DIRECTOR
Ms. Taryn Johnson has over a decade of experience in the field of graphic design. She has created various design materials including logos, brochures, tradeshow displays, web sites, direct mail, corporate identity, packaging and print ads. She has a passion for design and branding, and her hard work is a direct reflection of this passion. Ms. Johnson has won numerous awards including Hermes, Marcom, and Stevie Awards. Ms. Johnson is responsible for overseeing that all creative is cohesive and on target. She is directly involved in creating original concepts for each project, working closely with the client, copywriting, creative and account service departments to tailor each design for maximum impact. Before coming to the Borenstein Group, Ms. Johnson worked on projects for numerous high-profile clients. Select clients include The Robert Wood Johnson Foundation, Federal Highway Administration, EPA, DOL, Brady Center to Prevent Gun Violence, Southeastern University and the USDA Forest Service to name a few.
Ms. Johnson has earned a Bachelor of Fine Arts degree in Graphic Design and a minor in Business Administration from the University of Florida in Gainesville, FL.
CONNIE H. HUTCHINSON, GENERAL MANAGER
Ms. Hutchinson is the driving force that keeps The Borenstein Group running smoothly behind the creative scenes. Connie oversees Contract Administration, Finance and Human Resources. Not only does she play a critical role at our agency, she also gives of her time in her local community by serving a seventh elected term on the Herndon Town Council and is the Town’s Vice Mayor. She is a Certified Local Government Official and currently serves on the Virginia Municipal League’s Legislative Committee. She is currently Vice President of the Dulles Area Transportation Association’s Board of Directors, and has served on the board since 2008. Connie serves as Treasurer of the Herndon Hospitality Association, and Co-Chairman of its popular free outdoor summer concert series ‘JamBrew’ which features local songwriters and musicians performing original music. She continues to serve on the Holiday Homes Tour of Herndon committee, which she led as Chairman from 2010-2012.
Prior to her position with The Borenstein Group, Ms. Hutchinson had been Executive Director of the Herndon Dulles Visitor’s Center and previously served as the Communications Manager for the Herndon Dulles Chamber of Commerce.
COREY JONES, ASSOCIATE CREATIVE DIRECTOR
Mr. Corey Jones is an accomplished Art Director whose experience in advertising and branding creative transcends print to include web design and development, interactive, mobile app development, content management and digital animation. Mr. Jones serves as Creative Chair on the Steering Committee for Ad 2 DC, a non-profit organization of advertising professionals ages 32 and younger. This organization creates a means for up and coming professionals in the industry to gain meaningful leadership opportunities, build bigger networks, and contribute to local communities. Before joining the Borenstein Group, Mr. Jones successfully took numerous ideas from concept to execution including the award winning “Great Model Search” campaign for Johnson Products Inc. He is also responsible for the establishment of an award winning in-house design department, which resulted in winning a gold Hermes award for in-house collateral. Mr. Jones has worked on creative for a broad range of high-profile national and international brands including Dunkin’ Donuts®, Hungry Howie’s Pizza®, Midas®, Eaton Cutler-Hammer, Johnson Products inc., and United States Census 2010.
Mr. Jones earned his Bachelor of Science degree in graphic design from the art institute of Pittsburgh in Pittsburgh, PA.
BRIAN TILLMAN, DIGITAL CONTENT DIRECTOR + COPYWRITER
Mr. Brian Tillman is a storyteller. In a marketplace pulsing with ad noise, his words are the vibrant voice consumers hear and remember. At The Borenstein Group, he brings extensive experience writing strategic B2B collateral that creates maximum impact in exclusive vertical markets. Before joining the Borenstein Group, Mr. Tillman wrote voluminous copy for global ecommerce sites, and lead in-house creative teams in developing multimedia marketing materials. Mr. Tillman is an expert at crafting impactful case studies, white papers, SEO web content and has written and directed compelling video productions. He possesses a wealth of experience with numerous Content Management Systems including WordPress and Drupal. Ultimately, he takes pride in shaping brands through the delicate balance of emotion and information.
Mr. Tillman holds a Bachelor’s of Arts in Liberal Arts from St. John’s College where he studied great works of Philosophy, Literature, Mathematics and Geocentric Astronomy. In addition, he is an accomplished musician, and performs regularly throughout the region.
EMILY RANDISI, ACCOUNTS DIRECTOR
Ms. Emily Randisi is a talented project manager and communicator, with history of success managing high-profile national accounts. As Accounts Director, Emily oversees project coordination and organization to ensure timely execution and successful results. She also assists in business development, internal marketing campaigns and social media strategies.
Prior to The Borenstein Group, Emily managed creative projects for corporate giants such as Cisco Systems and AARP. She has also managed design and production projects for the Marine Corps Marathon and the American Association for Cancer Research. Emily has widespread experience writing and editing marketing and promotional materials, and managing social media channels as tools to maximize customer engagement and promote viral communication.
Most importantly, Emily has a solid understanding of what it means to successfully brand a company or product throughout various media platforms, and has firsthand experience employing excellent design as part of a cohesive branded campaign.
Emily has a bachelor’s degree in communications from the College of Charleston. She is a former collegiate lacrosse player, loves watching Auburn University football and is always planning her next trip back to the beaches of South Carolina.