U.S. Army- Human Capital PR for HRSolutions Contract Office

Marketing Challenge

When the Office of the Assistant Secretary for the Army, Manpower & Reserve Affairs, HRsolutions Program Office set out to create an industry best practices Customer Relationship Management (CRM) component to the day-to-day operations of their organization, they enlisted the strategic service of The Borenstein Group to implement both a technological and marketing solution that would maximize customer satisfaction.

Strategic Solution

Primed with detailed institutional knowledge of the U.S Army’s HRsolutions Program Office and e-CRM practices, The Borenstein Group developed a best-practices strategic communications program that targeted customer services representatives, the Army customers, and the contractors that support them. Borenstein supported the Army’s Office with an integrated marketing and strategic communications programs, provided informational collateral, press services, training services, event planning assistance and day-to-day outreach implementation services. Today the HRsolutions program office is combining leading-edge technologies with superior customer service to be a Best-in-Class contract support office within the Department of Defense.

Ms. Susan Harvey, Executive Director of United States Army HR Solutions program stated: “The Borenstein Group’s efforts in supporting our awareness project for the launch of the HRSolutions program were exceptional… Borenstein’s expertise and availability were particularly critical to the success of our mission… Due to the extraordinary effort and initiative, the Army family—Soldiers, civilians, and their family members—will benefit from efficient and effective Army HR services.”