Trinity Technology: Digital

Marketing Challenge:
When Trinity Technology International, a leading DoD intelligence contractor, needed to recruit Arabic linguists to support efforts in Iraq, they chose The Borenstein Group -  an agency that understands the intricacies of the Arab-American audience and has the talent to create a compelling campaign.

Strategic Solution:
The Borenstein Group designed, directed, and produced a bilingual (Arabic/English) television spot to air on Arabic-language television stations in the United States. Targeting Arab-Americans, the spot asks the audience to help “build the bridge” between people of the U.S. and people of Iraq. Airing for 10 weeks, this spot encouraged Arab-Americans to call for more information. And it was a success – with approximately 5 calls/day throughout the campaign.