The Regional Veterinary Referral Center: Marcom

In order to increase awareness and market share of their services in the surrounding Northern Virginia and Washington, DC areas, The Regional Veterinary Referral Center (RVRC) commissioned The Borenstein Group (TBG) to develop a thorough marketing plan to best position them to achieve their objectives for 2011.  This included a printed newsletter to send to referring veterinarians as well as a give-a-way for when vet centers referred a patient to RVRC.