American Chemical Society/TechCatalyst: Digital

Marketing Challenge:
TechCatalyst, the entrepreneurial consulting arm of the non-profit American Chemical Society, aimed to
reassert credibility in a market overrun with opportunists, and in a social climate inhospitable to
even the most beneficent business investors. With a proven record of nuanced positioning in technical
markets, The Borenstein Group was TechCatalyst’s natural partner.

Strategic Solution:
Maintaining the integrity of  TechCatalyst’s preceding communications, Borenstein converted
an existing print brochure into a versatile, three-dimensional showpiece. With judicious
integration of text, sound, photography, and animation, TechCatalyst grounded its complex,
nontraditional business model in a credible, accessible narrative.