SNBL Clinical Pharmacology Center: Branding

Marketing Challenge:

SNBL Clinical Pharmacology Center (CPC), the American-based subsidiary of one of the world’s largest Contract Research Organizations (CRO), entered the U.S. market with a major facility In Baltimore’s Bio-Park. For building brand presence and communicating its state-of-the-art CRO capabilities for early-stage clinical trials, SNBL-CPC found The Borenstein Group to be an ideal partner.

Strategic Solution:

Leveraging broad-spectrum market intelligence, The Borenstein Group created brand positioning to match SNBL-CPC’s growth objectives and target audiences. The agency then composed an integrated Web and print collateral campaign to precisely articulate SNBL-CPC’s newfound identity—specialists in preeminently complex, multifaceted research applications.