In a sea of communications, consistency is buoyant. Congruous collateral is a favorite vehicle for keeping brands afloat throughout the public realm.
Just as you can’t mix and match blood types, you can’t mix and match collateral. Successful pieces can have but one voice and one aesthetic.
Should collateral fail to reinforce the principles of your strategic brand, any short-term success is illusory.
Lacking uniformity, even the most impressive materials fall flat.
The Elements of Marketing Collateral: Sales Materials, Trade ads, webinars, Business and Technical White Papers, Corporate Identification Materials