"Secure Small Biz Trust," addresses the skepticism and frustration that small business owners now feel towards the financial industry. The anger is derived from what Borenstein calls "the era of broken promises." In the article, he tells fellow marketers that in order to re-establish trust they need to be understanding of the small business owner's mindset of wanting safe choices rather than the best choices.

"When a brand openly violates and makes a customer or consumer feels victimized, the road back is not easy," says Gal Borenstein. "A lifetime of brand loyalty and favoritism can be undone in seconds. Financial marketers must remember and return to basic customer service principles and keep key external stakeholders informed of what you are doing. Transparency is key in rebuilding trust."

One way he and other article contributors agree that trust and safety can be communicated is through real-time communication and use of third-party credibility in marketing. "More than ever," he says in DMNews, "marketers need to make sure crisis communications and changes in policy are properly being communicated."

The complete article can be found here. Mr. Borenstein has also discussed the topic of marketing in the recession on CNN and Fox Business News.

About DMNews
DMNews is the leading U.S. trade publication covering news and analysis of the direct, interactive and database marketing businesses. It was launched in 1979 and includes a weekly magazine, special supplements such as the Essential Guides series, daily and weekly online newsletters, webcasts, podcast, a website at www.dmnews.com and a blog. Leading U.S. marketers read DMNews for news and insights on customer acquisition and retention strategies and tactics. The weekly print magazine covers the latest direct, interactive and database marketing news. Topics covered include direct mail, postal affairs, e-mail, search, agency, insert media, printing and production, multichannel retail, database marketing and CRM, list and circulation marketing. The magazine has a weekly controlled circulation of 50,300.

About The Borenstein Group
The Borenstein Group, Inc. is a Northern Virginia-based integrated strategic marketing communications agency that specializes in supporting private- and public-sector marketers in the areas of financial services, systems integration, information technology, homeland security, defense, telecommunications, aerospace, and government. For more information, visit www.BorensteinGroup.com.

Fairfax, VA, February 09, 2009 -- Shipley Associates and The Borenstein Group, Inc. have entered into a strategic alliance whereby The Borenstein Group is the exclusive partner of Shipley Associates for external development and implementation of strategic procurement campaigns. The two companies will work together to pursue and execute strategic procurement campaigns in support of Shipley Associates comprehensive business development consulting services to Fortune companies and smaller companies with strategic positioning objectives.

Procurement campaigns offer companies a new, creative approach to strengthen their business development pursuits by using proven communication channels, including branding, corporate image building, reputation management, public relations, advertising, and viral Web 2.0 marketing in support of traditional sales and business development activities.

Companies that are repositioning their capabilities and assets to contend in new markets, compete on must-win procurements, or have proven products in need of re-branding to increase their competitive edge and relevance are all candidates for support from this alliance.

By integrating Shipley Associates proven business development methodology and capabilities with The Borenstein Group's B2B and B2G ROI-driven branding, marketing communications, public relations, and web 2.0 services, the alliance will enhance campaign effectiveness for clients pursuing important high-potential government and commercial contracts.

"In an increasingly competitive environment, our clients are seeking new ways to increase their business development effectiveness. Procurement campaign services offered by this strategic alliance with The Borenstein Group will deliver an end-to-end solution that will improve our customers' business development mission," said Sean Slatter, President and CEO of Logistic Specialties, Inc. (LSI), parent company of Shipley Associates. "This alliance fortifies a working relationship that is effective and creative, and we look forward enthusiastically to the new capabilities it will provide to our clients."

"Shipley's proven credentials in understanding the connection between business development, marketing, and sales in complex business-to-business and business-to-government environments, made our alliance an ideal fit. We share similar values and approaches and we have complementary skills that have proven to serve customers well," noted Gal S. Borenstein, CEO of The Borenstein Group and Author of "What Really Counts for CEOs," a marketing leadership book.

About The Borenstein Group
The Borenstein Group, Inc. is an integrated branding, marketing communications, advertising, and public relations agency that specializes in serving the strategic needs of market leaders in the business-to-business and business-to-government sectors. Its sector specialty areas include information technology, defense, aerospace, telecommunications, logistics, human capital, and government contractors. With headquarters in Northern Virginia, The Borenstein Group develops, builds, deploys, and maintains business brands in tough-to-crack vertical and horizontal markets through fusion of strategic positioning and effective business communications. To learn more about The Borenstein Group, please visit www.BorensteinGroup.com.

About Shipley Associates
Since 1972, Shipley Associates has provided organizations and individuals with business development consulting and training services focused on winning business in highly competitive environments. With over 320 consultants worldwide, Shipley Associates supports major business development projects from strategy development, process improvement, training, capture planning, and proposal development on over 180 major proposal efforts per year, resulting in a client win rate of over 82 percent. Shipley Associates provides capture and proposal services to the top 23 U.S. defense contractors and has worked with 43 of the top 50 Fortune 500 companies to improve sales performance and business capture win rates. For more information, visit www.shipleywins.com.

Media Contacts:
Shipley Associates
Andrea Madison
801.721.8667

The Borenstein Group
Colleen Campbell
colleen@borensteingroup.com
703.385.8178 ext. 214
]]> http://www.borensteingroup.com/News.asp?page=60 2009-02-09T12:55:01-05:00 Fairfax, VA, February 04, 2009 -- Gal Borenstein, founder and CEO of the Washington, D.C. integrated marketing communications firm The Borenstein Group, has been named February 2009's 'Author of the Month' by BusinessSummaries.com, one of the leading e-commerce sites for business book summaries. Borenstein is the acclaimed author of the book What Really Counts for CEOs (published by Borenstein Executive University Press in 2009).

In What Really Counts for CEOs, Gal Borenstein teaches CEOs to ask the right questions to their marketing, sales and communication teams that produce better answers leading to meaningful metrics resulting in marketing outcomes that can be repeated and adjusted accordingly. In short, they find out What Really Counts in the creation, execution and evaluation of strategic marketing and communication campaigns.

Excerpts from The BusinessSummaries.com interview with Gal Borenstein about his book are available on the BusinessSummaries Web site.

To learn more about What Really Counts for CEOs please visit: http://www.galborenstein.com/.

Fairfax, VA, January 12, 2009 -- InterAct Public Safety Systems, the leading provider of comprehensive public safety and homeland security solutions for local, state, federal and international government agencies, has chosen The Borenstein Group for its marketing and communications needs.

A leading, integrated business-to-business (B2B) and business-to-government branding (B2G), marketing and communications firm, The Borenstein Group will help InterAct's communication department rise to challenge of communicating to an expanding market.

"Borenstein's proven capabilities and their approach led to our decision to hire them for strategic marketing and communications planning," said Jennifer Filipowski, Executive Vice President of Marketing for InterAct Public Safety Systems. "We look forward to working with an integrated agency that will be able to strategically address and engage InterAct's audiences."

"It's an honor to provide marketing and communication solutions to a company that supports emergency response organizations globally," said Gal Borenstein, CEO & chief strategist of The Borenstein Group. "We are proud to support InterAct as they continue to address and provide solutions to ensure public safety."

The Borenstein Group will develop and implement a comprehensive marketing and communications plan, compel ongoing media relations, oversee digital web 2.0 strategy, and provide conference and event support.

About InterAct911 Corporation
InterAct911 Corporation has been Making Connections for Life™ providing both stand-alone and fully integrated mission-critical public safety and homeland security systems and products since 1975. As the pioneers of the first three-screen E911 system 20 years ago, our passion for innovation is leading the way to Next Generation telephony, dispatch, records management, and mobile data systems. InterAct is extending the definition of public safety with unique applications like intelligent digital video surveillance, alert notification and crisis management systems. InterAct makes it possible for first responders from private, state, local and national agencies to decrease response times and increase their effectiveness in the communities they serve. InterAct is an ISO 9001:2000 certified company. For more information, please visit www.interact911.com.

About The Borenstein Group
The Borenstein Group, Inc. is a Northern Virginia-based integrated strategic marketing communications agency that specializes in supporting private- and public-sector marketers in the areas of systems integration, information technology, homeland security, defense, telecommunications, aerospace, and government. For more information, visit www.BorensteinGroup.com.

Fairfax, VA, January 06, 2009 -- Gal Borenstein, Founder and CEO of The Borenstein Group, appeared on CNN and FOX Business News to discuss recession marketing strategies and marketing trends for 2009.

"This year will be the year of rebuilding customer brand loyalty and service," says Borenstein. "Having the biggest discounts will not ensure that consumers stay loyal to a brand. What is important is developing a sound marketing and communications strategy that allows companies to listen, react and engage with consumers across multiple communication platforms. Brands must gauge and engage consumers to stay successful."

Borenstein emphasizes that long-term success in marketing will be accomplished by companies going back to basics and establishing strong customer service and relationship programs. "Customer service is not just a function of helping a client when something is wrong," says Borenstein. "Every employee should be trained in customer service and companies need to reinforce the idea that every employee is a brand ambassador. Strong customer relations and interactions will ensure repeat customers."

For more insight on marketing in a recession, please click on the videos below:

CNN: Gal Borenstein, Author of "What Really Counts for CEOs"

FOX Business News: Gal Borenstein, Author & Marketing Strategist, Marketing Strategies for 2009

About The Borenstein Group
The Borenstein Group, Inc. is an integrated branding, marketing communications, advertising and public relations agency that specializes in serving the strategic needs of market leaders in the business-to-business and business-to-government sectors. Its sector specialty areas include information technology, business and financial services, federal contractors, telecom, life sciences and government. With headquarters in Northern Virginia, The Borenstein Group develops, builds, deploys and maintains business brands in tough-to-crack vertical and horizontal markets through fusion of strategic positioning and effective business communications. To learn more about The Borenstein Group, please visit www.BorensteinGroup.com.

The article "Building financial trust with one-to-one marketing" features CEO and chief strategist of The Borenstein Group, Gal Borenstein, as a subject matter expert regarding b-to-b and marketing relationships. In the article, Borenstein points out, "Mistrust is high and the biggest concern for [business decision makers] is, essentially, if they will be fired or drive the company out of business for making the choice to work with you." No stranger to facing challenges, he continues optimistically, "With the big dogs suspended in the marketplace, this is the single greatest opportunity for small to midsize financial marketers to build person-to-person relationships and to start a conversation with a single message."

Mr. Borenstein continued to contribute to the article, offering fellow marketers advice on how to reach and reassure their business targets. The complete article can be found here.

About DMNews
DMNews is the leading U.S. trade publication covering news and analysis of the direct, interactive and database marketing businesses. It was launched in 1979 and includes a weekly magazine, special supplements such as the Essential Guides series, daily and weekly online newsletters, webcasts, podcast, a website at www.dmnews.com and a blog. Leading U.S. marketers read DMNews for news and insights on customer acquisition and retention strategies and tactics. The weekly print magazine covers the latest direct, interactive and database marketing news. Topics covered include direct mail, postal affairs, e-mail, search, agency, insert media, printing and production, multichannel retail, database marketing and CRM, list and circulation marketing. The magazine has a weekly controlled circulation of 50,300.*

About The Borenstein Group
The Borenstein Group, Inc. is a Northern Virginia-based integrated strategic marketing communications agency that specializes in supporting private- and public-sector marketers in the areas of financial services, systems integration, information technology, homeland security, defense, telecommunications, aerospace, and government. For more information, visit www.BorensteinGroup.com.]]> http://www.borensteingroup.com/News.asp?page=55 2008-11-04T12:51:44-05:00 Fairfax, VA, October 27, 2008 -- STG International, Inc., an Inc. 500 and Fast 50 recognized provider of human capital management solutions, medical staffing/services, and professional consulting services to the federal government, has chosen The Borenstein Group as its public relations agency of record. A leading, integrated business-to-business and business-to-government branding, marketing and communications firm, The Borenstein Group will help to expand STG's national and international presence.

"STG International's mission is to provide quality-focused professional services in support of customers who attend to the health, and general well-being of our nation's citizens as well as provide human capital management solutions," said Michelle Lee, CEO and founder of STG International. "We selected The Borenstein Group for its reputation as a savvy strategic partner, its stellar past results, and its specific industry knowledge."

"We are honored to support Michelle Lee, one of the most successful women entrepreneurs in the federal staffing industry, and it is with great pleasure that we add her company, STG International, to our celebrated list of clients,"said Gal Borenstein, CEO & chief strategist of The Borenstein Group. "We look forward to boosting the company's identity and increasing its strategic visibility in the government market."

The Borenstein Group will develop and implement a comprehensive communications plan, compel ongoing media relations, oversee digital web 2.0 strategy, and provide conference and event support.

About STG International
STG International, Inc. (www.stginternational.com) is a minority-owned, woman-owned contracting company, proudly associated with such distinctions as Inc. 500, Fast 50, and Future 50. STG International is dedicated to providing high-quality professional healthcare services to government and private sector clients. STG International offers a diverse array of staffing and mission-critical services, offering support in healthcare programs, medical services, human capital management, management consulting, and recruitment. Founded in 1997, STG International is headquartered in Alexandria, VA, and has a workforce of 1,700 employees across 37 states.

About The Borenstein Group
The Borenstein Group, Inc. is a Northern Virginia-based integrated strategic marketing communications agency that specializes in supporting private- and public-sector marketers in the areas of systems integration, information technology, homeland security, defense, telecommunications, aerospace, and government. For more information, visit www.BorensteinGroup.com.]]> http://www.borensteingroup.com/News.asp?page=53 2008-10-27T10:24:05-05:00 Earns Distinction for Seventh Consecutive Year

Fairfax, VA, September 12, 2008 -- The Borenstein Group, Washington's proven choice for business-to-business marketing communications and branding, today announces that for the seventh consecutive year, it has been listed by Washington Business Journal as one of the "Top 25 Advertising Agencies" in the Washington Metropolitan Area.

"Being recognized as one of the Top 25 agencies for the seventh consecutive year demonstrates the effectiveness and success of our dedicated team," said CEO and founder Gal Borenstein. "As one of the few agencies on the list that specializes solely in business-to-business and business-to-government work, we view this distinction as a special honor." The Washington Business Journal is Washington's premier business weekly. The full list of Top 25 Advertising Agencies can be found in the September 8, 2008 issue.

About The Borenstein Group
The Borenstein Group, Inc. is an integrated branding, marketing communications, advertising and public relations agency that specializes in serving the strategic needs of market leaders in the business-to-business and business-to-government sectors. Its sector specialty areas include information technology, business and financial services, federal contractors, telecom, life sciences and government. With headquarters in Northern Virginia, The Borenstein Group develops, builds, deploys and maintains business brands in tough-to-crack vertical and horizontal markets through fusion of strategic positioning and effective business communications. To learn more about The Borenstein Group, please visit www.BorensteinGroup.com.]]> http://www.borensteingroup.com/News.asp?page=52 2008-09-12T16:20:00-05:00 Gal S. Borenstein Off-Center with Mark Amtower

Fairfax, VA, August 25, 2008 -- The Borenstein Group is pleased to announce CEO Gal S. Borenstein's guest appearance on Amtower Off-Center, the acclaimed business-to-government (B2G) program airing on WTOP's sister station Federal News Radio.

Last week, Mark Amtower and Borenstein discussed the rapidly changing mediascape of the DC/government market. Among the topics covered were the shrinking size of government publications, pending frequency reductions, the democratization of content (user-developed forums), the migration of Chris Dorobek from FCW to WFED, and the future viability of mega events like FOSE and TechNet. The broadcast aired live on 8/22/2008 at 2:00PM and is now available on the web at http://www.federalnewsradio.com/index.php?nid=357&sid=1465941.

Mark Amtower, the founding partner of Amtower & Company in Highland, Maryland, is an author, consultant, speaker and radio host who focuses on the business-to-government market. Widely recognized as a leading authority on federal marketing, he consults with senior management in several companies on government marketing programs. Amtower is the author of Government Marketing Best Practices, published in January, 2005 and currently in its fourth printing. His e-newsletter The Amtower Report is read by both the direct marketing and federal marketing communities.

Gal S. Borenstein commented: "I took Mark Amtower's Government Marketing Best Practices seminar over a decade ago. It's a privilege to go from 'Amtower Student' to professional colleague, and I'm honored to share with him my experiences in the challenging B2G market."

About The Borenstein Group
The Borenstein Group, Inc., is an integrated branding, marketing communications, advertising and public relations agency that specializes in serving the strategic needs of market leaders in the business-to-business and business-to-government sectors. Its specialty areas include information technology, business and financial services, federal contractors, telecom, life sciences and government. With headquarters in Northern Virginia, The Borenstein Group develops, builds, deploys and maintains business brands in tough-to-crack vertical and horizontal markets through fusion of strategic positioning and effective business communications. To learn more about The Borenstein Group, please visit www.BorensteinGroup.com.]]> http://www.borensteingroup.com/News.asp?page=54 2008-08-25T12:12:10-05:00 Fairfax, VA, July 14, 2008 -- The Borenstein Group, a leading business-to-government (B2G) strategic marketing communications firm, announced today it will presently be featured in the latest issue of DMNews.

The article "Market to Uncle Sam" features CEO and chief strategist Gal Borenstein, an industry veteran who's marketed to, and for, the government over the past 15 years. "If you're a Fortune 1,000 company, and you don't have a robust business-to-government channel, you're essentially leaving millions of dollars on the table for competitors," Borenstein tells fellow marketers. He also strongly advocates registration with the General Services Administration (GSA). "Individual government agencies have created their own contracting vehicles. But still, if you don't have a GSA schedule, you'll have a much harder time proving your viability."

Additionally, the article lauds the success of The Borenstein Group's integrated marketing campaign for ADT Federal Systems' SecTech '08 conference. In collaboration with ADT, Borenstein developed an effective multimedia campaign -- incorporating web, print and radio advertising -- aimed at increasing event attendance among key government officials. As a result of the campaign, government attendance more than doubled from the previous year.

DMNews is the leading U.S. trade publication covering news and analysis of the direct, interactive and database marketing businesses. It was launched in 1979 and includes a weekly magazine, special supplements such as the Essential Guides series, daily and weekly online newsletters, webcasts, podcast, a website at www.dmnews.com and a blog. Leading U.S. marketers read DMNews for news and insights on customer acquisition and retention strategies and tactics. The weekly print magazine covers the latest direct, interactive and database marketing news. Topics covered include direct mail, postal affairs, e-mail, search, agency, insert media, printing and production, multichannel retail, database marketing and CRM, list and circulation marketing. The magazine has a weekly controlled circulation of 50,300*, giving . The complete article can be found here.

About The Borenstein Group
The Borenstein Group, Inc., is an integrated branding, marketing communications, advertising and public relations agency that specializes in serving the strategic needs of market leaders in the business-to-business and business-to-government sectors. Its specialty areas include information technology, business and financial services, federal contractors, telecom, life sciences and government. With headquarters in Northern Virginia, The Borenstein Group develops, builds, deploys and maintains business brands in tough-to-crack vertical and horizontal markets through fusion of strategic positioning and effective business communications. To learn more about The Borenstein Group, please visit www.BorensteinGroup.com.]]> http://www.borensteingroup.com/News.asp?page=51 2008-07-14T09:25:41-05:00 An emerging biotech group's website introduces innovative collection to detection technology for molecular identification of influenza and other microbial pathogens.

Fairfax, VA, May 30, 2008 -- The Borenstein Group, a leading business-to-business (B2B) and business-to-government (B2G) strategic marketing communications firm, announced today the launch of an initial website for its client, Longhorn Vaccines and Diagnostics LLC, a closely held biotech firm, headquartered in San Antonio Texas.

Longhorn is currently developing RNA/DNA collection to detection technologies with an initial focus on influenza. A product for collecting, preserving and safely transporting specimens for molecular analysis is projected to be commercially available in 2008. Additionally, Longhorn is in early stage development of a promising universal vaccine to cover all strains of influenza. The company presented laboratory and clinical data on their diagnostic products at the American Society for Microbiology Conference in Beijing, China. The presentation title was "A Rapid, Simplified Collection-to-Detection System for Typing and Subtyping Influenza Viruses Using Real-Time RT-PCR." Longhorn retained The Borenstein Group to articulate its brand value proposition to market in time for the China conference, and The Borenstein Group delivered.

"The Borenstein Group was honored to be selected by this innovative biotech firm to launch its solutions to market. The web site had to meet the mission of designing a brand presence that would work globally. I am extremely proud of the work that our creative team put towards meeting some extremely tight deadlines," said Gal S. Borenstein, CEO and chief strategist. The result is http://www.lhnvd.com.

About The Borenstein Group
The Borenstein Group, Inc. is an integrated branding, marketing communications, advertising and public relations agency that specializes in serving the strategic needs of market leaders in the business-to-business and business-to-government sectors. Its sector specialty areas include information technology, business and financial services, federal contractors, telecom, life sciences and government. With headquarters in Northern Virginia, The Borenstein Group develops, builds, deploys and maintains business brands in tough-to-crack vertical and horizontal markets through fusion of strategic positioning and effective business communications. To learn more about The Borenstein Group, please visit www.BorensteinGroup.com.]]> http://www.borensteingroup.com/News.asp?page=48 2008-05-30T11:37:59-05:00 Fairfax, VA, May 22, 2008 -- The Borenstein Group, a leading business-to-government (B2G) strategic marketing communications firm, today announced that it was named a finalist for its work on the ATSC Brand Design in the Best Corporate Identity/Branding Design in a Campaign category for The 2008 American Business Awards.

The American Business Awards are the only national, all-encompassing awards program honoring great performances in business.

Stevie Award winners will be announced during the annual gala on Thursday, June 12 at the Marriott Marquis Hotel in New York City. More than 600 executives from across the U.S.A. are expected to attend. The ceremonies will be broadcast on radio nationwide by the Business TalkRadio Network and hosted by Liz Claman of FOX Business Network.

The Borenstein Group will be competing in the Best Corporate Identity/Branding Design category for creating a consolidated brand platform which integrated six business acquisitions, each with a distinct market identity, under the newly formed umbrella brand ATSC (OTCBB: ATCT).

As part of the initiative, The Borenstein Group collected feedback, competitive intelligence and management consensus in regards to a fitting, effective value proposition. Borenstein then executed a strategic plan that produced numerous new materials, including a redesigned website, tagline, corporate logo and print collateral.

"We are honored to be named a finalist in the 2008 American Business Awards for the rebranding work we did for ATSC," said Gal S. Borenstein, CEO of The Borenstein Group. "The new ATSC brand, which will promote IT leadership and aggressive growth, and adds greatly to our agency's proven track record of aligning mega-brands such as RCI-Serco, Learning Tree International, Marconi and others."

More than 2,600 entries from companies of all sizes and in virtually every industry were submitted for consideration in more than 40 categories, including Best Overall Company, Best Executive, Best New Product or Service, Best Corporate Social Responsibility Program, and new categories including Best Management Team and Best Corporate Environmental Responsibility Program.

Members of the Awards' Board of Distinguished Judges & Advisors and their staffs will select Stevie Award winners from among Finalists in final judging during the week of May 19. Finalists were chosen by business professionals nationwide during preliminary judging in April through early May.

"ABA entries grew more than 30% this year, so being named a Finalist is more of an accomplishment than ever before," said Michael Gallagher, founder and president of The Stevie Awards. "It means that independent business executives have agreed that the nominee is worthy of national recognition. We congratulate all of the Finalists on their achievement and wish them well in the competition."

Details about The American Business Awards and the list of Finalists in all categories are available at www.stevieawards.com/aba.

About The Borenstein Group
The Borenstein Group, Inc. is an integrated branding, marketing communications, advertising and public relations agency that specializes in serving the strategic needs of market leaders in the business-to-business and business-to-government sectors. Its sector specialty areas include information technology, business and financial services, federal contractors, telecom, life sciences and government. With headquarters in Northern Virginia, The Borenstein Group develops, builds, deploys and maintains business brands in tough-to-crack vertical and horizontal markets through fusion of strategic positioning and effective business communications. To learn more about The Borenstein Group, please visit www.BorensteinGroup.com.

About The Stevie Awards
Stevie Awards are conferred in four programs: The American Business Awards, The International Business Awards, The Stevie Awards for Women in Business, and the Stevie Awards for Sales & Customer Service. Honoring companies of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. Learn more about The Stevie Awards at www.stevieawards.com.

Global Sponsor of the 2008 Stevie Awards is Dow Jones. Supporting sponsors of The 2008 American Business Awards include FIS Softpro, High Performance Technologies Inc., John Hancock, RCN Corporation, Richardson, and Ultimate Software. Media sponsors include the Business TalkRadio Network, CRM Advocate, and Human Resource Executive.]]> http://www.borensteingroup.com/News.asp?page=47 2008-05-22T10:17:27-05:00 Recognized for Creative Ad Campaign for CR Software's Enterprise IT Collections Software

Fairfax, VA, May 14, 2008 -- The Borenstein Group, a leading business-to-business (B2B) and business-to-government (B2G) strategic marketing communications firm, today announced it has received the gold 2008 Hermes Creative Award in the Magazine Advertising category.

The Hermes Creative Awards is an international competition for creative professionals involved in the concept, writing and design of traditional and emerging media. The Hermes Creative Awards recognize outstanding work in the industry while promoting the philanthropic nature of marketing and communication professionals. The competition is administered and judged by the Association of Marketing and Communication Professionals.

The Borenstein Group received the Gold Hermes Messenger statuette for its creative and strategic execution of copy and graphic design in an advertisement campaign for one of its clients, CR Software. CR Software provides the debt recovery industry with technology solutions to increase profits from collections. The company's latest product is a collections solution called Titanium ORE. The name ORE (Open Receivables Environment) was created by Borenstein'’s branding experts to promote its client's premium offering to mid to large size IT enterprises. The Borenstein Group’s creative staff developed an advertisement campaign that utilized the "ORE" in a catching manner to attract the readers of the industry publications that the ads ran in.

"The Borenstein Group did an entire re-branding for this client. The branding work came full circle and cascaded into this award-winning advertising campaign. We are honored to receive this impressive recognition for our creative insight and execution in advertising, especially from an organization that clearly values innovation in the communications industry," said CEO and chief strategist Gal Borenstein. "Moreover," added Borenstein, "CR Software has selected The Borenstein Group twice over 8 years as its branding agency. Rebranding a corporate identity you have initially established was a challenge we took on with fresh eyes and great enthusiasm. We are proud it gave our client the exposure it deserved in its fiercely competitive marketplace."

About The Borenstein Group
The Borenstein Group, Inc. is an integrated branding, marketing communications, advertising and public relations agency that serves the strategic needs of market leaders in the business-to-business and business-to-government sectors. Its specialty areas include information technology, business and financial services, federal contractors, telecommunications, life sciences and government. With headquarters in Northern Virginia, The Borenstein Group develops, builds, deploys and maintains business brands in tough-to-crack vertical and horizontal markets through fusion of strategic positioning and effective business communications. To learn more about The Borenstein Group, please visit www.BorensteinGroup.com.]]> http://www.borensteingroup.com/News.asp?page=46 2008-05-14T14:57:06-05:00 CEO Interviewed as a "Subject Matter Exper" and Firm Receives Accolades for its Success with ADT Federal Systems

Fairfax, VA, May 12, 2008 -- The Borenstein Group, a leading business-to-government (B2G) strategic marketing communications firm, announced today it is featured in two separate articles in the latest issue of BtoB Magazine.

BtoB, the magazine for marketing strategists, delivers editorial on all disciplines of business-to-business marketing. BtoB reaches more than 45,000 subscribers with the information and analysis they need to develop a winning integrated marketing strategy for their companies.

The first article, "Vertical Insight – Marketing to Government: Fulfill Specific Agency Needs," features The Borenstein Group's CEO and chief strategist, Gal Borenstein. An industry veteran who has marketed to and for the government for the past 15 years, Mr. Borenstein understands the complexities of capturing key decision makers. Pulling from that understanding and experience, he provides market intelligence that will make the difference between success and failure in the government market.

The article can be found here.

The second article, "ADT gains entry into government market with long-term plan," is a feature on the success of The Borenstein Group's work with ADT Federal Systems. ADT Security Services is a client of Borenstein's that saw a need to provide new security solutions to the government, ADT engaged and faced the challenge of marketing these new solutions. Gal Borenstein contributes again to discuss the strategic marketing solution for ADT and how their partnership with The Borenstein Group has already resulted in a positive ROI for ADT (www.adt.com).

The article can be found here.

About The Borenstein Group
The Borenstein Group, Inc. is an integrated branding, marketing communications, advertising and public relations agency that specializes in serving the strategic needs of market leaders in the business-to-business and business-to-government sectors. Its sector specialty areas include information technology, business and financial services, federal contractors, telecom, life sciences and government. With headquarters in Northern Virginia, The Borenstein Group develops, builds, deploys and maintains business brands in tough-to-crack vertical and horizontal markets through fusion of strategic positioning and effective business communications. To learn more about The Borenstein Group, please visit www.BorensteinGroup.com.]]> http://www.borensteingroup.com/News.asp?page=44 2008-05-12T12:26:02-05:00 The Borenstein Group Joins Prestigious Ranking for 8th Consecutive Year

Fairfax, VA, May 12, 2008 -- The Borenstein Group, a leading business-to-business (B2B) and business-to-government (B2G) strategic marketing communications firm, today announced it was named one of the Top 500 Advertising Agencies in the nation in Advertising Age's 2008 Annual Agency Report, marking Borenstein's eighth-straight year for the distinction.

According to Dun & Bradstreet™ Industry Report, there are an estimated number of 28,494 advertising agencies in the United States. The 64th annual Advertising Age Agency Report, published May 5, 2008, ranked more than 800 advertising, marketing-services and media agencies based on 2007 revenues. http://adage.com/datacenter/article?article_id=126698

Gal S. Borenstein, CEO and founder of The Borenstein Group, noted: "The Borenstein Group's consistent performance in Ad Age's Top Agency Report demonstrates the difference between running a seasonal fad-based agency business model and the model we believe in which is driven by strategic communications."

Mr. Borenstein added, "Throughout the economic storms of the 1990's and the current recession, our focus on serving the Business-to-Business and Business-to-Government markets has paid off. Clients continue to choose The Borenstein Group for our vertical market knowledge coupled with creative expertise and financially sound management. This is the secret sauce of a good business. We are honored to be part of the Ad Age family of Top Agencies in the country."

About The Borenstein Group
The Borenstein Group, Inc. is an integrated branding, marketing communications, advertising and public relations agency that specializes in serving the strategic needs of market leaders in the business-to-business and business-to-government sectors. Its sector specialty areas include information technology, business and financial services, federal contractors, telecom, life sciences and government. With headquarters in Northern Virginia, The Borenstein Group develops, builds, deploys and maintains business brands in tough-to-crack vertical and horizontal markets through fusion of strategic positioning and effective business communications. To learn more about The Borenstein Group, please visit www.BorensteinGroup.com.]]> http://www.borensteingroup.com/News.asp?page=45 2008-05-12T10:41:36-05:00 Unifies Six Discrete Acquisitions

Fairfax, VA, April 22, 2008 -- The Borenstein Group, a leading business-to-government (B2G) strategic marketing communications firm, today announced it has successfully completed one of its largest branding projects to date. The initiative integrated six business acquisitions, each with a distinct market identity, under the newly formed umbrella brand ATSC (OTCBB: ATCT).

Needing to create a consolidated brand platform conducive to growth in the Middle Market and on Wall Street, The Borenstein Group collected feedback, competitive intelligence and management consensus in regards to a fitting, effective value proposition. Borenstein then executed a strategic plan that produced numerous new materials, including a redesigned website, tagline, corporate logo and print collateral.

"We are honored to have worked with ATSC's first-class management leaders, Dr. Edward Bersoff and Ms. Valerie Perlowitz, to successfully meet this complex challenge," said Gal S. Borenstein, CEO of The Borenstein Group. "The new ATSC brand, which will promote IT leadership and aggressive growth, adds greatly to our agency's proven track record of aligning mega-brands such as RCI-Serco, Learning Tree International, Marconi and others."

Recently recognized by Washington Technology magazine as one of the public sector's "Top Ten Big Impact Deals of 2007" and led by B2G icon Dr. Edward H. Bersoff (chairman, president and CEO of ATSC and former chairman, president and CEO of BTG, Inc.), ATSC is a publicly traded IT services company with over 800 employees at 14 locations across the country. The company is a leading provider of software and systems development, systems integration, infrastructure management and outsourcing, information sharing, and consulting to the Department of Defense, federal civilian agencies, public safety and national security customers, and commercial enterprises (www.atsva.com).

About The Borenstein Group
The Borenstein Group, Inc. is an integrated branding, marketing communications, advertising and public relations agency that specializes in serving the strategic needs of market leaders in the business-to-business and business-to-government sectors. Its sector specialty areas include information technology, business and financial services, federal contractors, telecom, life sciences and government. With headquarters in Northern Virginia, The Borenstein Group develops, builds, deploys and maintains business brands in tough-to-crack vertical and horizontal markets through fusion of strategic positioning and effective business communications. To learn more about The Borenstein Group, please visit www.BorensteinGroup.com.]]> http://www.borensteingroup.com/News.asp?page=43 2008-04-22T09:45:44-05:00 Fairfax, VA, March 14, 2008 -- The Borenstein Group and its client The Regional Veterinary Referral Center (RVRC) announced today their selection as silver medalists in the fifth annual Service Industry Advertising Awards. The distinction honors The Borenstein Group’s design of the RVRC website (www.vetreferralcenter.com).

"We’re delighted to be recognized for our innovative work with clients in the service industry," said Borenstein Group CEO and Chief Strategist Gal Borenstein. "RVRC, in particular, is an important business to the veterinary community and is dedicated pet lovers everywhere. We sincerely hope their award-winning website provides a valuable model for the service community."

"We are so delighted to be placed in such a prestigious category. This award represents our ability as an agency to work together as a team, including accounts, creative, and copywriting departments. Our hard work has paid off and all of us are really thrilled to be recognized for these efforts," Stacey Mittin, accounts manager, at The Borenstein Group.

The Regional Veterinary Referral Center, newly expanded facility, boasts some of the most advanced diagnostic/treatment modalities offered in veterinary medicine today. They are the only facility in the mid-Atlantic region to offer an on-site CATScan service, radiation therapy via a linear accelerator and the presence of a Board Certified Cardiologist, Dermatologist, Internist, Ophthalmologist, Radiation Oncologist, Radiologist, two Surgeons (one with special training in surgical oncology) as well as a Rehabilitative Therapy program complete with underwater treadmill. The center's state-of-the-art diagnostics, coupled with an in-house laboratory and well trained and dedicated staff, provide the foundation for an extremely effective Referral Center. They are devoted to providing a caring environment that treats people and animals with dignity, kindness and respect.

The Service Industry Advertising Awards were created to recognize advertising excellence from service industry providers. Nearly 2,000 entries were received this year from more than 250 advertising agencies and 800 service institutions. A national panel of judges evaluated and rated the entries in 12 groups across 27 categories. Entrees were rigorously tested for design, originality and ease-of-use.

The Borenstein Group is a leading business-to-business and business-to-government integrated branding, marketing and public relations firm. Its client, The Regional Veterinary Referral Center, headquartered in Springfield, VA, is a national leader in veterinary care.

About The Regional Veterinary Referral Center
The Regional Veterinary Referral Center's newly expanded facility boasts some of the most advanced diagnostic/treatment modalities offered in veterinary medicine today. It is the only facility in the mid-Atlantic region to offer on-site CAT Scan service; radiation therapy via a linear accelerator; a Board Certified Cardiologist, Dermatologist, Internist, Ophthalmologist, Radiation Oncologist, Radiologist, two surgeons (one with special training in surgical oncology); and a Rehabilitative Therapy program complete with an underwater treadmill. Its state-of-the-art diagnostics, coupled with an in-house laboratory and well trained, dedicated staff, provide the foundation for an extremely effective referral center. It is devoted to providing a caring environment that treats people and animals with dignity, kindness and respect.

About The Borenstein Group
The Borenstein Group, Inc. is an integrated branding, marketing communications, advertising and public relations agency that specializes in serving the strategic needs of market leaders in the business-to-business and business-to-government sectors. Its sector specialty areas include information technology, business and financial services, federal contractors, telecom, life sciences and government. With headquarters in Northern Virginia, The Borenstein Group develops, builds, deploys and maintains business brands in tough-to-crack vertical and horizontal markets through fusion of strategic positioning and effective business communications. To learn more about The Borenstein Group, please visit www.BorensteinGroup.com.]]> http://www.borensteingroup.com/News.asp?page=42 2008-03-14T11:27:29-05:00 Fairfax, VA, February 02, 2008 -- The Borenstein Group, a leading Business-to-Government strategic marketing communications firm is pleased to announce the appointment of five former senior federal executives to its corporate Advisory Board. Ms. Shelley Bond, former Chief of Telecommunications Acquisition for the Tax Systems Redesign Branch of the Internal Revenue Service (IRS), was appointed as Chairperson of the Borenstein Board. She will be joined by a highly-accomplished team of experienced former government executives; Mr. Charles R. “Rick” Dillon, former Program Director for the General Services Administration (GSA), Ms. Ginger Groeber, former Deputy Under Secretary of Defense (DoD) for Civilian Personnel Policy (CPP), Mr. Reed Philips Jr. , former Director, Information Resources Management (CIO) of the Department of Commerce, and Dr. John Okay, former Director, Information Resources Management (CIO), USDA and former Deputy Commissioner of GSA's Federal Technology Service.

“Our advisory board represents the very best in government and public sector market expertise with a particular understanding of how technology drives change communications," said Mr. Gal S. Borenstein, CEO and Founder of The Borenstein Group." With the appointment of this board, we have augmented our position as a strategic communications firm with the breadth and depth of insights into how both our customers and our customers’ customers think. Borenstein will leverage this cadre of intellectual and hands-on luminaries to play a key role in positioning Borenstein for growth."

Ms. Shelley Bond, Borenstein’s new Board of Advisors chairperson added: “The Borenstein Group’s Business-to-Government expertise in technology marketing is very impressive. It is an organization that can help both public sector marketers and government managers remove the barriers between IT and people to achieve success in any government agency transformation. Our board members know how government works and complements Borenstein’s creative and strategic talents, as it helps customers achieve their mission.”

About The Borenstein Group
The Borenstein Group, Inc. is an integrated branding, marketing communications, advertising and public relations agency that specializes in serving the strategic needs of market leaders in the business-to-business and business-to-government sectors. Its sector specialty areas include information technology, business and financial services, federal contractors, telecom, life sciences and government. With headquarters in Northern Virginia, Borenstein Group's mission is to develop, build, deploy and maintain business brands in tough-to-crack vertical and horizontal markets through fusion of strategic positioning and effective business communications. To learn more about The Borenstein Group, please visit www.BorensteinGroup.com]]> http://www.borensteingroup.com/News.asp?page=41 2008-02-02T14:55:14-05:00 Fairfax, VA, January 18, 2008 -- The Borenstein Group, a leading business-to-business and business-to-government integrated branding, marketing and public relations firm announced today the recent addition of six major public sector marketing account wins in the areas of defense and homeland security. These new accounts further fortify Borenstein’s strategic positioning as Washington’s trusted agency for systems integrators and information technology innovators marketing to federal, state and local governments.

Joining Borenstein Group's client roster of trusted brands:

• ADT Federal Systems Division -- a leading homeland security systems integrator.
• US Department of Defense Information Systems Agency (DISA) – a provider of global net-centric solutions for U.S. warfighters. DISA will receive Borenstein Group’s strategic communications support through leading management consulting firm partner, Morgan Franklin.
• VT Griffin -- an Atlanta-based, leading defense logistics, IT and base operations contractor.
• SecureAlert -- a Utah-based developer of GPS-enabled tracking and monitoring technologies for criminal justice markets.
• Infonic -- a British-based developer of geo-replication software that improves Microsoft SharePoint access for users at the center of military, commercial and aid organizations.
• ATSC -- a Virginia-based, leading information technology systems integrator with specialized expertise in delivering solutions to mission-critical government and financial IT enterprises.

Gal Borenstein, CEO & Chief Strategist of The Borenstein Group, stated: "The Borenstein Group is uniquely qualified to support public sector marketers because it understands how to connect the dots between strategic communications, public relations and brand visibility for highly-discerning C-Suite decision makers. Transcending the conventional advertising-marketing paradigm with competitive intelligence and creative thinking is being met with great receptiveness by the market.”

About The Borenstein Group
The Borenstein Group, Inc. is an integrated branding, marketing communications, advertising and public relations agency that specializes in serving the strategic needs of market leaders in the business-to-business and business-to-government sectors. Its sector specialty areas include information technology, business and financial services, federal contractors, telecom, life sciences and government. With headquarters in Northern Virginia, Borenstein Group's mission is to develop, build, deploy and maintain business brands in tough-to-crack vertical and horizontal markets through fusion of strategic positioning and effective business communications. To learn more about The Borenstein Group, please visit www.BorensteinGroup.com. .]]> http://www.borensteingroup.com/News.asp?page=40 2008-01-18T22:58:21-05:00 Sandy, Utah, January 11, 2008 -- SecureAlert, a subsidiary of RemoteMDx, Inc. (OTCBB:RMDX) and a national leader in tracking and monitoring criminal offenders through GPS-enabled technologies for local, state and federal law enforcement agencies, has retained The Borenstein Group as its public relations agency of record. A leading, integrated business-to-business and business-to-government branding, marketing and public relations firm, The Borenstein Group will help expand SecureAlert’s national footprint in the law enforcement and homeland security arenas through national brand awareness and strategic public relations efforts.

"Poised for growth with our robust GPS-enabled technologies and our newly upgraded monitoring center, we sought an agency that could catapult our brand to the next level,” commented James Dalton, CEO of SecureAlert and President of RemoteMDx, Inc. “We were impressed by The Borenstein Group's unique expertise in public sector marketing and its acumen in technology marketing in particular. We look forward to realizing our full brand potential through this new relationship."

Gal Borenstein, CEO & Chief Strategist of The Borenstein Group, commented: "We are honored to help SecureAlert, a first-class market innovator with tangible benefits to the national law enforcement community, earn the attention of decision makers it deserves. SecureAlert impressed us with its unconventional thinking and attention to what law enforcement officials need in order to achieve their missions.”

About SecureAlert
SecureAlert offers a unique combination of 24-hour, seven-day monitoring, coupled with proprietary and patented technology that locates offenders wherever they may be and tracks and responds to violations of predetermined geo-zones, two and three-way voice communications, and application-specific software, all packaged in one compact, tamper-resistant device with a 96 decibel alarm worn by the offender. SecureAlert offers to agencies a turnkey service including equipment, real-time monitoring and training. The responsible enforcement agency is able to direct SecureAlert’s monitoring center to establish parameters of movement by offenders or known predators, and any breach in pre-established rules set for each offender triggers an alarm. At any time of day or night, professionally trained agents of SecureAlert, Inc. are able to communicate in real time with the offender through the device’s built-in interactions capability. Additionally, agents are able to summon police if necessary. To learn more about SecureAlert, visit www.securealert.com/.

About The Borenstein Group
The Borenstein Group, Inc. is a Northern Virginia-based integrated strategic marketing communications agency that specializes in supporting private and public sector marketers in the areas of systems integration, information technology, homeland security, defense, telecommunications, aerospace, and government. For more information, visit www.BorensteinGroup.com

Safe Harbor Statement
This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act and Section 21E of the Securities Exchange Act, including future growth and earnings opportunities of the Company. Actual results could differ materially from those projected in these forward-looking statements, which involve a number of risks and uncertainties, including the Company’s ability to retain and to promptly satisfy current backorders and other economic, competitive, governmental, technological, regulatory, manufacturing and marketing risks associated with the Company’s business and financial plans. The contents of this release should be considered in conjunction with the risk factors, warnings, and cautionary statements that are contained in the Company’s most recent filings with the Securities and Exchange Commission.

###
SecureAlert, TrackerPAL and Offender Monitoring Center are trademarks of SecureAlert. RemoteMDx is a trademark of RemoteMDx, Inc.

Fairfax, VA, January 07, 2008 -- The Borenstein Group, Inc., a nationally recognized advertising, marketing and public relations agency, announced today the hiring of Jonathan Katz as copywriter.

Mr. Katz comes to The Borenstein Group from Sullivan Higdon & Sink, an advertising, marketing and public relations agency specializing in aviation, aerospace and defense. In his role as Copywriter, Mr. Katz will collaborate with the creative team to produce integrated, synergistic marketing executions with dynamic written components.

"As the agency continues to prosper and to expand, it is my pleasure to add talented new members to our team," said Gal Borenstein, CEO and Chief Strategist for The Borenstein Group. "The addition of Mr. Katz will enable us to continue our tradition of outstanding client service."

About The Borenstein Group
The Borenstein Group, Inc. is a national integrated branding, marketing communications, advertising and public relations agency that specializes in serving the strategic needs of upstart to mid-market technology firms in the business-to-business and business-to-government sectors. Its sector specialty areas include telecommunications, systems integration, information technology, software and biotechnology. With headquarters in Northern Virginia, The Borenstein Group’s mission is to develop, build, deploy and maintain creative technology brands in tough-to-crack vertical and horizontal markets through fusion of strategic positioning and effective business communications. To learn more about The Borenstein Group, please visit http://www.BorensteinGroup.com.]]> http://www.borensteingroup.com/News.asp?page=39 2008-01-07T22:55:18-05:00 Fairfax, VA, March 01, 2007 -- The Borenstein Group, a leading Business-to-Business and Business-to-Government integrated branding, marketing, and public relations firm, today announced it was retained by Censeo Consulting Group. Censeo is an elite management consulting firm working with every military service within the U.S. Department of Defense (DoD), other agencies across the federal government and Fortune 500 companies to advise on strategic supply management issues and initiatives. The Borenstein Group will help expand Censeo's national recognition in both Fortune 500 and public sector through strategic public relations services.

Raj Sharma, President and CEO of Censeo Consulting, who conducted the public relations agency search, commented "We were impressed by The Borenstein Group's strategic communications approach in public sector and Fortune 500 marketing. We look forward to realizing our full brand potential through this new relationship."

Gal Borenstein, CEO & Chief Strategist of The Borenstein Group, commented: "We are pleased to welcome Censeo Consulting to our family of clients. Censeo's unique value proposition in supply chain management and strategic sourcing inspired us to help this innovative thought leader capture the market share it deserves."

About The Borenstein Group
The Borenstein Group, Inc. is an integrated branding, marketing communications, advertising, and public relations agency that specializes in serving the strategic needs of market leaders in the Business-to-Business and Business-to-Government sectors. Its sector specialty areas include information technology, business and financial services, federal contractors, telecom, life sciences, and government. To learn more about The Borenstein Group, visit www.BorensteinGroup.com.

About Censeo Consulting Group, Inc.
Censeo Consulting Group, a leader in supply chain management and strategic sourcing, provides management teams the expertise and insight to drive operational improvements and bottom-line results. Censeo delivers exceptional value to clients through deep subject-matter expertise and a unique consulting model that emphasizes people, quality, and cost management. Censeo has helped more than a dozen Federal agencies launch cutting-edge strategic sourcing programs that are saving the government and taxpayers millions of dollars. Censeo is a certified 8(a) firm. For more information, visit Censeo at www.censeoconsulting.com.]]> http://www.borensteingroup.com/News.asp?page=34 2007-03-01T00:00:00-05:00 Agency Wins Six New Accounts in the High-Tech and Financial Sectors

Fairfax, VA, January 11, 2007 -- The Borenstein Group, a leading Business-to-Business integrated marketing communications firm, today announced it began 2007 with several impressive account wins in both the high-technology and financial sectors.

Joining The Borenstein Group's client roster are trusted technology brands such as Learning Tree International, Agilis International, Secure Anchor, ARC Solutions, as well as financial service organizations such as Freedom Bank of Virginia and National Association of Federal Credit Union Services Corporation.

Gal Borenstein, CEO & Chief Strategist of The Borenstein Group, stated: "Our agency's focus on serving the strategic needs of business-to-business organizations, from information technology to financial services, is at the heart of our continued success. Today's Chief Marketing Officers (CMOs) demand more than just 'creative.' They want accountability and strategic insight built into every marketing and public relations program the agency creates. We are proud to be in tune with this market requirement."

About The Borenstein Group
The Borenstein Group, Inc. is an integrated branding, marketing communications, advertising, and public relations agency that specializes in serving the strategic needs of market leaders in the Business-to-Business and Business-to-Government sectors. Its sector specialty areas include information technology, business and financial services, federal contractors, telecom, life sciences, and government. With headquarters in Northern Virginia, The Borenstein Group's mission is to develop, build, deploy, and maintain business brands in tough-to-crack vertical and horizontal markets through fusion of strategic positioning and effective business communications. To learn more about The Borenstein Group, please visit www.BorensteinGroup.com.]]> http://www.borensteingroup.com/News.asp?page=23 2007-01-11T00:00:00-05:00 Fairfax, VA, January 11, 2007 -- The Borenstein Group, a leading Business-to-Business integrated branding, marketing, and public relations firm, today announced it was hired by Secure Anchor, an elite information security advisory group to Fortune 500 companies, to help develop their brand presence. The Borenstein Group will work with Secure Anchor to develop and deploy brand strategy and market positioning, as well as fortify their leadership position in the information security community through strategic public relations.

Headquartered in Washington, DC region, Secure Anchor Consulting provides information protection services to a great number of Fortune 500 industries, as well as government, military, energy, IT, and legal industries. It has the expertise of well-known and widely-respected security professionals, many of whom are respected authors and frequent speakers at venues around the globe, including the SANS Institute and Black Hat conferences.

Dr. Eric Cole, founder and chief executive officer of Secure Anchor and an international expert on network security and intrusion, stated "The Borenstein Group demonstrated to us its vertical market knowledge and the branding acumen required to reach corporate decision-makers with a meaningful and strategic value-added proposition. We demand the best from ourselves in what we do, and we picked the best agency for the job. We look forward to expanding market and mindshare with The Borenstein Group's help."

Gal Borenstein, CEO & Chief Strategist of The Borenstein Group, added, "We are honored to add Secure Anchor, a trusted information security firm, to our roster of technology all-star clients. We look forwarding to helping Secure Anchor expand its mindshare in the areas of network intrusion, vulnerability assessment, penetration testing, computer incident response, digital forensics, malware analysis, security policy, and procedure development and security intelligence."

About Secure Anchor Consulting
Secure Anchor Consulting provides information protection services to a great number of Fortune 500 industries, as well as government, military, energy, IT and legal industries. Its mission is to provide industry leading security services to businesses and individuals, customized to meet their unique security needs. Secure Anchor Consulting has coalesced the expertise of well-known and widely respected security professionals, many of whom are respected authors and frequent speakers at venues around the globe, including the SANS Institute and BlackHat conferences. To learn more about Secure Anchor Consulting, please visit www.secure-anchor.com.

About The Borenstein Group
The Borenstein Group, Inc. is an integrated branding, marketing communications, advertising, and public relations agency that specializes in serving the strategic needs of market leaders in the Business-to-Business and Business-to-Government sectors. Its sector specialty areas include information technology, business and financial services, federal contractors, telecom, life sciences, and government. With headquarters in Northern Virginia, The Borenstein Group's mission is to develop, build, deploy, and maintain business brands in tough-to-crack vertical and horizontal markets through fusion of strategic positioning and effective business communications. To learn more about The Borenstein Group, please visit www.BorensteinGroup.com.]]> http://www.borensteingroup.com/News.asp?page=35 2007-01-11T00:00:00-05:00 Fairfax, VA, November 17, 2006 -- The Borenstein Group, a leading Business-to-Business integrated branding, marketing, and public relations firm, today announced it was hired by association management software firm ARC Solutions, Inc. to help propel its brand presence. The Borenstein Group will help ARC Solutions, Inc. develop and deploy brand strategy and market positioning, as well as fortify its leadership position in the member-focused association community through strategic public relations.

Headquartered in Washington, DC, ARC Solutions was founded in response to the ever-growing need of both membership organizations as well as association management companies to manage the day-to-day operations economically and efficiently. ARC's Membership Application Program (MAP), an easily customizable membership software program, offers 19 different "modules," or functions, for both members and the organization's staff, including events, career center, membership and donations, among others.

Andrew Ryan, founder and chief executive officer of ARC Solutions, stated: "We selected The Borenstein Group as our strategic communication partner because they know how to convert great ideas into tangible and actionable business propositions. We look forward to teaming with The Borenstein Group and growing to the next level."

Gal Borenstein, CEO & Chief Strategist of The Borenstein Group, added, "We are pleased to add ARC Solutions, Inc. to our family of trusted Business-to-Business clients. As organizations grow and offer more membership services, demand for more efficient operations and simplified processes will only increase. We are honored to serve this growing business which has experienced tremendous customer enthusiasm and support."

About The Borenstein Group
The Borenstein Group, Inc. is an integrated branding, marketing communications, advertising, and public relations agency that specializes in serving the strategic needs of market leaders in the Business-to-Business and Business-to-Government sectors. Its sector specialty areas include information technology, business and financial services, federal contractors, telecom, life sciences, and government. With headquarters in Northern Virginia, The Borenstein Group's mission is to develop, build, deploy, and maintain business brands in tough-to-crack vertical and horizontal markets through fusion of strategic positioning and effective business communications. To learn more about The Borenstein Group, please visit www.BorensteinGroup.com.

About ARC Solutions, Inc.
ARC Solutions, Inc. (www.arcsolutionsinc.com) is an association management software company based in Washington, D.C., in the heart of the business district. Its purely web-based Membership Application Platform (MAP) is comprised of 19 modules designed to address the business needs of every member-focused organization. Using state-of-the-art Microsoft .NET technology and XML/Web Services, ARC Solutions provides leading-edge online technology to membership associations.]]> http://www.borensteingroup.com/News.asp?page=30 2006-11-17T00:00:00-05:00 Efforts Drive Momentum to Overall Fundraising Efforts

Fairfax, VA, October 23, 2006 -- The Borenstein Group, a leading Fairfax County-based, integrated branding, marketing communications, advertising, and public relations agency, today announced that the agency's pro bono public relations services added to the overall fund raising efforts to the Kham Aid Foundation who sponsored a bike ride called "Ride for Green" on July 30, 2006 through Tibet in order to raise funds to build greenhouses for children throughout the region.

Six cyclists embarked on a 15-day, 800 kilometer journey across the rugged Tibetan plateau. They rode for a cause: better nutrition for Tibet's children. Funds raised by the ride will build greenhouses for a minimum of five primary schools with a combined enrollment of at least fourteen hundred children.

Since the climate of Tibet is too cold to permit growing of most vegetables in the open air, the greenhouses will help nourish an entire generation of Tibetan children for at least 10 years. Tibetan children will be able to eat far more nutritious food than the barley and butter-tea they customarily consume.

Construction and management of the school greenhouses will be overseen by Kham Aid Foundation, an American charity that has been operating greenhouse projects in Tibet since 2003. Kham Aid greenhouses currently supply vegetables to over 600 students daily. The schools that will benefit from the Ride will be selected on the basis of need, suitability of their land, and farming experience of their teachers. It's estimated that each new greenhouse during its ten-year lifetime will provide food throughout the school year to students at a cost of only $4.40 per child per year. The ride raised in excess of $50,000.

"We are extremely honored to have the support of The Borenstein Group and its client CR Software and Warren Dedrick for "Ride for Green" bike ride," said Pamela Logan, founder of Kham Aid Foundation. "The Borenstein Group's pro bono public relations services are enormously appreciated both for their own sake and for the momentum they added to our overall fundraising efforts."

Gal Borenstein, CEO & Chief Strategist of The Borenstein Group, stated: "We are happy to provide our public relations services to this worthy cause. We are proud that our efforts will help feed and educate hundreds of children in the Kham region for many years to come."

Donations are welcome for the greenhouse program at any time. For more information, contact the Kham Aid Foundation, khamaid@khamaid.org, or go to www.khamaid.org.

About The Borenstein Group
The Borenstein Group, Inc. is a national integrated branding, marketing communications, advertising, and public relations agency that specializes in serving the strategic needs of firms in the Business-to-Business and Business-to-Government sectors. Its sector specialty areas include information technology, business and financial services, federal contractors, telecommunications, life science, and government communications. With headquarters in Northern Virginia, The Borenstein Group's mission is to develop, build, deploy, and maintain creative brands in tough-to-crack vertical and horizontal markets through fusion of strategic positioning and effective business communications. To learn more about The Borenstein Group, please visit www.BorensteinGroup.com.]]> http://www.borensteingroup.com/News.asp?page=11 2006-10-23T00:00:00-05:00 Members Support and Increase Agencies Network and Ability to Provide Executive Quality Intelligence to its Clients

Fairfax, VA, October 04, 2006 -- The Borenstein Group, a leading Fairfax County-based, high-technology, integrated branding, marketing communications, advertising, and public relations agency, today announced that it has expanded its industry advisory board to include a group of key Business-to-Business and Business-to-Government industry luminaries that support and expand the agencies network and ability to provide executive-quality intelligence to its clients.

• Donovan Neale-May: Silicon Valley Expertise
  As a strategic advisory board member of The Borenstein Group, Donovan Neale-May, empowers high-tech clients of The Borenstein Group with the experience, wisdom, and market intelligence of Silicon Valley's finest technology brands. Clients of The Borenstein Group benefit from his critical thinking and personal network of thought leaders worldwide, from information technology to telecommunications to systems integration.

  Mr. Neale-May is the founder and managing director of GlobalFluency, a worldwide communications services firm with 655 technology domain experts in nearly 70 countries located throughout the Americas, Europe, Asia-Pacific, African, the Middle East, and Asia. During his 25 years as a marketing and brand strategist, Mr. Neale-May held senior public relations agency positions, ran Ogilvy & Mather's west coast PR operations, and started his own company, Neale-May & Partners. Mr. Neale-May has consulted with over 200 leading multi-nationals, new venture start-ups, and emerging growth companies. Some of his most successful engagements include formative brand identity and corporate communications campaigns for companies and organizations like HP, Computer Associates, IBM, Sun, McAfee, Dell Computer, Fujitsu, E*TRADE, Entrust, Ernst & Young, Borland, Hyundai, ComputerLand, Pacific Bell Mobile Services, TCI/AT&T Broadband, GTE Entertainment, E3, Atari, Activision, Cox Cable, Metromedia Fiber Network, Concentric Network, Informix, Phoenix Technologies, SCO, Oki Semiconductor, and Siemens Nixdorf.

• Edward B. Cody: Department of Defense Domain Expertise
  As a strategic advisory board member of The Borenstein Group, Edward B. Cody, empowers clients of The Borenstein Group with keen insights into the operations of the Department of Defense, Federal financial management, and business process reengineering. Clients of The Borenstein Group benefit from his 35 years of experience in defense contracting.

  Mr.Cody is currently a director in the advisory practice of the MorganFranklin Corporation, where he is responsible for the delivery of federal financial advisory and consulting services. In years past, Mr. Cody was the Chief Financial Executive and Comptroller of the Defense Information Systems Agency. In this role, he was responsible for a $2 billion appropriated fund budget and a $3 billion Defense Working Capital Fund budget. Mr. Cody was an internal auditor for 15 years working for the DoD Inspector General and the U.S. Army Audit Agency organizations, conducting operational audits of DoD programs ranging from food and clothing to satellite communications. His volunteer activities include serving as a director and the Treasurer of the Pentagon Federal Credit Union, with assets over $8 billion.

• Don Scott: Wall Street Expertise
  As a strategic advisory board member of The Borenstein Group, Don Scott, empowers clients of The Borenstein Group with the unparalleled media and investor relations experience of Wall Street and the News Media Capital of the World. Clients benefit from his strategic positioning experience and personal network of senior media contacts in both print and broadcast media.

  Mr. Scott is currently the COO of GlobalFluency and manages the New York office for the network. He brings 30 years of broadcasting, journalism, and Wall Street investment experience. Before joining the firm in 1998, he wrote The Big Cap weekly investment column for CBS's Marketwatch, a leading Internet site; and produced Today's Business on CNBC, a two-hour morning television program covering business and market news. For nine years, Mr. Scott was a vice president and registered investment advisor, spending time at Oppenheimer & Co. Inc. and Kidder, Peabody & Co. Inc. , both leading New York-based securities firms. Mr. Scott holds a Master of Science in Journalism from Columbia University and Bachelor of Arts from Bucknell University.

• Stephen C. Messner: Federal Contracting Expertise
  As a strategic advisory board member of The Borenstein Group, Steve Messner helps clients of The Borenstein Group with his in-depth expertise in the federal contracting industry, mergers and acquisitions, and strategic management consulting. Clients benefit from his over 25 years of experience in marketing technology-related systems and services to government agencies.

  Mr. Messner is currently the COO of The Gambit Group, an innovative federal management consulting firm in Reston, Virginia. In prior years, Mr. Messner served as financial advisor for a network services company, led the acquisition efforts of an advertising agency, increased the margins of a government contractor, and performed strategy and operations assessments for the Federal division of a leading systems integrator. He was the CFO of the Touchstone Consulting Group, a $20 million change and organizational development management consulting firm for the Federal government, and Senior Vice President at Aquilent, a $20 million government IT systems development firm. Mr. Messner is also the co-founder of IntelliVen, a management consulting firm for technology and professional services firms and their investors, and New World Ventures, a management consulting firm that helped launch new initiatives for a wide array of clients.

• Joel Lewis: Credit & Utilities Market Expertise
  As a strategic advisory board member of The Borenstein Group, Joel Lewis helps clients of The Borenstein Group with his in-depth understanding of financial services and credit markets such as banking, credit, finance, and collections. Clients benefit from his over 25 years of experience in credit management and his personal network of Fortune companies in the utilities and healthcare industries.

  Mr. Lewis is currently the Vice President-Utility Acquisitions at Portfolio Recovery Associates, Inc. (Nasdaq: PRAA), a company that purchases and manages portfolios of defaulted consumer receivables and provides a broad range of accounts receivable management services. Lewis was previously President of InoVision, one of the first -- and largest -- buyers of distressed utility accounts. Prior to helping found and run InoVision, Lewis spent over 25 years at Dominion Virginia Power, the 9th largest investor-owned utility in the nation. During his tenure, Mr. Lewis initiated many innovative procedures that are now being employed by many other utility companies. His in-depth knowledge of the utility industry and debt management, as it relates to utilities, has resulted in him becoming an industry leader. He has written numerous articles and publications and appeared in The Wall Street Journal among other notable publications.

  "Our Advisory Board members are among the most distinguished leaders in the country, and we are thrilled to have direct access to their world-class expertise. Without a doubt, our Advisory Board members' specialized knowledge, reputations, and unique insights will be a valuable resource for our clients as we continue to expand and strengthen our market leadership. This is a supportive and motivated community that will no doubt spur creativity and innovation for our agency's clients," said Gal Borenstein, CEO & Chief Strategist of The Borenstein Group.

About The Borenstein Group
The Borenstein Group, Inc. is a national integrated branding, marketing communications, advertising, and public relations agency that specializes in serving the strategic needs of firms in the Business-to-Business and Business-to-Government sectors. Its sector specialty areas include telecommunications, systems integration, information technology, software, and biotechnology. With headquarters in Northern Virginia, The Borenstein Group's mission is to develop, build, deploy, and maintain creative brands in tough-to-crack vertical and horizontal markets through fusion of strategic positioning and effective business communications. To learn more about The Borenstein Group, please visit www.BorensteinGroup.com.]]> http://www.borensteingroup.com/News.asp?page=28 2006-10-04T00:00:00-05:00 Fairfax, VA, September 12, 2006 -- The Borenstein Group, a leading strategic marketing communications agency for Business-to-Business and Business-to-Government organizations, today announced that it has reached a partnering agreement with MorganFranklin, a leading provider of innovative solutions to complex financial, operational and technology challenges for commercial and government clients.

The partnership agreement between Borenstein Group and MorganFranklin leverages each firm's core competencies by working together to identify and capture Customer Relationship Management and Strategic Change Management initiatives that fuse Borenstein's strategic communications expertise in the high-tech industry with MorganFranklin's savvy executive management consulting practice in the public sector.

"Borenstein Group's communications expertise in the defense and commercial sectors ties directly into our mission of delivering outstanding results for our clients. Together, the firms can offer a compelling end-to-end solution that includes the knowledge that any technology will be effectively communicated to its users, influencers and stakeholders," said Jim Hiles, Vice President of Contracts at Morgan Franklin.

Borenstein CEO and Chief Strategist Gal Borenstein added, "Borenstein Group has teamed with MorganFranklin because of their entrepreneurial spirit of innovation, out-of-the-box thinking, and ability to see the 'big picture' at the crossroads of change communications.

About MorganFranklin
MorganFranklin Corporation is uniquely structured to provide innovative and proven business solutions for commercial and government clients. With a convergence of business advisory, management consulting and technology implementation services, MorganFranklin facilitates the improvement and transformation of our clients, from the inception of concepts and ideas to their realization.

About The Borenstein Group
The Borenstein Group, (www.BorensteinGroup.com), specializes in Business-to-Business and Business-to-Government branding, marketing communications and public relations support programs in the areas of Defense, Government, Information Technology & Telecommunications and Global Marketing. The Borenstein Group trusted client history features market leaders such as ADT, IBM, Marconi, Nextel, Airbus North America, Northrop Grumman Information Technology, Pragmatics, Serco, Booz Allen & Hamilton, CALIBRE Systems, and CR Software, as well as major government agencies such as U.S. Department of Defense, U.S. Army, U.S. Navy, U.S Air Force, U.S. Department of Commerce and U.S. Department of State.]]> http://www.borensteingroup.com/News.asp?page=18 2006-09-12T00:00:00-05:00 Award Given for Extraordinary Efforts to Develop a New Identity including Logo, Tagline, Web Site, and Collateral System

Fairfax, VA, July 20, 2006 -- The Borenstein Group, a leading Fairfax County-based high-technology integrated branding, marketing communications, advertising, and public relations agency, today announced that it was awarded the Outstanding Corporate Partnership Award for extraordinary efforts to develop a new identity including logo, tagline, web site, and collateral system for the Jewish Foundation for Group Homes.

The Borenstein Group partnered with the Jewish Foundation for Group Homes (JFGH) and offered its services pro-bono to spearhead the process of re-branding the foundation. Over the course of a year, The Borenstein Group developed for JFGH a new logo, tagline, and a make-over of the foundation's basic marketing material including letterhead, business cards, the "Home Notes" newsletter, web site, as well as designed an entirely new collateral system.

Robert N. Eisman, president of the Jewish Foundation for Group Homes said: "The Borenstein Group provided JFGH an extensive commitment of time and talent and shepherded the re-branding developments of JFGH. We are so grateful for the work that they invested in our foundation, they were instrumental in helping us get the word out about our organization and its mission to enhance the independence and quality of life for adults with disabilities."

"We are extremely honored to receive this prestigious Award and are pleased to contribute to the success of the Jewish Foundation for Group Homes," said Gal Borenstein, CEO & Chief Strategist of The Borenstein Group. "It was a pleasure to provide an organization such as the Jewish Foundation for Group Homes the tools they needed to communicate its heart-worthy mission."

The Borenstein Group
The Borenstein Group, Inc. is a national integrated branding, marketing communications, advertising, and public relations agency that specializes in serving the strategic needs of upstart to mid-market technology firms in the Business-to-Business and Business-to-Government sectors. Its sector specialty areas include telecommunications, systems integration, information technology, software, and biotechnology. With headquarters in Northern Virginia, The Borenstein Group's mission is to develop, build, deploy, and maintain creative technology brands in tough-to-crack vertical and horizontal markets through fusion of strategic positioning and effective business communications. To learn more about The Borenstein Group, please visit www.BorensteinGroup.com.

The Jewish Foundation for Group Homes
The Jewish Foundation for Group Homes is located in Rockville, MD and is a not-for-profit organization that was established in 1982. The Jewish Foundation for Group Homes' mission is to provide residential support services for adults with disabilities - enabling them to be valued, independent, and integrated members of the community. JFGH provides long-term support, personal assistance services, and training to enhance independent living skills for residents. Its goal is to provide a beautiful and accessible home and a warm and caring family for residents in 21 homes, 39 apartments and several other living arrangements throughout Maryland, Northern Virginia, and the District of Columbia. To learn more about the Jewish Foundation for Group Homes, please visit www.jfgh.org.]]> http://www.borensteingroup.com/News.asp?page=10 2006-07-20T00:00:00-05:00 Fairfax, VA, January 03, 2006 -- The Borenstein Group, a leading Business-to-Business integrated branding, marketing, and public relations firm, today announced it was hired by James Monroe Bank to develop, deploy, and manage its branding, advertising, marketing communications, and public relations efforts as it continues to expand and grow.

James Monroe Bank is a full-service community bank and a wholly-owned subsidiary of James Monroe Bancorp. The Bank seeks to provide a high level of personal service and a sophisticated menu of products to individuals and small-to-medium sized businesses. While the Bank offers a full range of services to a wide array of depositors and borrowers, it has chosen small-to-medium sized businesses, professionals, and the individual retail customer as its primary target market. The Bank has offices in Arlington, Annandale, Leesburg, Fairfax City, Chantilly, and Manassas. The Company's common stock is traded on the NASDAQ Small Cap Market under the symbol JMBI.

John R. Maxwell, James Monroe Bank President & CEO stated: "We selected The Borenstein Group after a thorough review of some of Washington's best agencies, whereby The Borenstein Group demonstrated their outstanding creativity, strategic thinking, and moreover, matched the business values that we stand for. We look forward to working with Borenstein to fortify our brand presence."

Gal Borenstein, CEO & Chief Strategist of The Borenstein Group, added "We are honored to add James Monroe Bank to our family of trusted Business-to-Business clients. We look forward to promoting James Monroe Bank's progressive and innovative thinking approach to help realize further growth."

The Borenstein Group
The Borenstein Group, Inc. is an integrated branding, marketing communications, advertising, and public relations agency that specializes in serving the strategic needs of market leaders in the Business-to-Business and Business-to-Government sectors. Its sector specialty areas include information technology, business and financial services, federal contractors, telecom, life sciences, and government. With headquarters in Northern Virginia, The Borenstein Group's mission is to develop, build, deploy, and maintain business brands in tough-to-crack vertical and horizontal markets through fusion of strategic positioning and effective business communications. To learn more about The Borenstein Group, please visit www.BorensteinGroup.com.]]> http://www.borensteingroup.com/News.asp?page=9 2006-01-03T00:00:00-05:00 Fairfax, VA, November 17, 2005 -- The Borenstein Group, a leading integrated technology branding and public relations firm, today announced it has won a platinum medal for best interactive website created for Iatrogen, LLC, a bioinformatics leader, in the category of consumer healthcare product sales for the 2005 eHealthcare Leadership Awards program.

The site was created for the company's first consumer-friendly, portable medication safety checking system, RxWise.

RxWise evaluates the potential risks for an adverse drug reaction (ADR) by analyzing a consumer's self-reported (or insurance claims-based) medical history and checking it against the medications he or she is taking. RxWise is contained on a portable USB Flash Drive, or accessible through the Internet. By using sophisticated risk-assessment software, RxWise provides important, personalized information about medications that may cause an ADR--the fourth leading cause of death in the United States.

The product covers a broad range of prescription, herbal, and over-the-counter (OTC) drugs. The RxWise analysis can be more effective than limited drug interaction analysis alone because it evaluates the contribution of an individual's medical conditions together with any OTC/herbal medicines the consumer is using to complete the ADR risk assessment. RxWise also provides the consumer with a set of disease management advisories based on current national clinical practice guidelines.

Approximately 1,200 entries were received from a wide range of healthcare organizations. The judging criteria in the Best Interactive Site category focused on the site's interactive features and technologies: for example, providing health information, health evaluations; establishing ongoing relationships via personal web pages, e-newsletters, email alerts; facilitating community groups.

Winners of platinum, gold, silver, and distinction awards represented 16 industry classifications, from hospitals and health systems to pharmaceutical firms and online health companies.

Gal Borenstein, CEO & Chief Strategist of The Borenstein Group, said, "We are very pleased to have been recognized and awarded a platinum medal in the category of best interactive website."

"This win resulted because of the strong and valued partnership we share with Iatrogen, LLC, and its mission to raise awareness among consumers, employers, and health plan managers that Adverse Drug Reactions are a pervasive and dangerous problem."

M. Lee Morse, President and Founder of Iatrogen, said: "The intelligent and innovative thinking approach that The Borenstein Group used to introduce a ground-breaking solution to the market is a huge part of this win. We look forward to our continued work with The Borenstein Group to convey the message about medication safety and adverse drug reactions--issues that are of mounting importance to consumers and could pose significant constraints to their healthcare and quality of life."

RxWise was developed by one of the United States' leading ADR avoidance teams. More than 20 million patients have been protected by this team's technologies. The design team was a past winner of the Computerworld Smithsonian Award for best IT in Medicine for its ADR avoidance system. The RxWise team has built and operated ADR avoidance/detection systems for over a dozen U.S. state health systems, the U.S. Food and Drug Administration, the Department of Defense, the Veterans Benefits Administration, Blue Cross and Blue Shield, and large employer groups including General Motors, Ford Motor Company, Chrysler, Goodyear and the Boeing Company.

About Iatrogen
Iatrogen, LLC is the bioinformatics leader in products and services that enable consumers to use medicines more safely. Iatrogen evolved from the combined 50 years of experience of its founders in the clinical health and pharmaceutical outcomes industry. Located just outside Washington, DC, in Herndon, Virginia, Iatrogen is composed of a team of highly qualified and experienced clinical pharmacists, epidemiologists, software designers, and IT professionals who manage the ongoing development and administration of the company's web and USB Flash Drive-based consumer products. For more information, visit http://www.rxwise.com.

The Borenstein Group
The Borenstein Group, Inc. is an integrated branding, marketing communications, advertising, and public relations agency that specializes in serving the strategic needs of market leaders in the Business-to-Business and Business-to-Government sectors. Its sector specialty areas include information technology, business and financial services, federal contractors, telecom, life sciences, and government. With headquarters in Northern Virginia, The Borenstein Group's mission is to develop, build, deploy, and maintain business brands in tough-to-crack vertical and horizontal markets through fusion of strategic positioning and effective business communications. To learn more about The Borenstein Group, please visit www.BorensteinGroup.com.]]> http://www.borensteingroup.com/News.asp?page=4 2005-11-17T00:00:00-05:00 Fairfax, VA, November 01, 2005 -- The Borenstein Group, a leading Business-to-Business integrated branding, marketing, and public relations firm, today announced it was hired by Insight Systems Corporation to help develop its brand identity in the federal information technology marketplace. The Borenstein Group will help Insight develop and deploy brand strategy and market positioning.

Insight Systems Corporation is a trusted IT partner to the federal government agencies. Leveraging a combined hands-on management experience of over 30 years in building, deploying, operating, and maintaining state-of-the-art enterprise applications, Insight Systems leads the industry with development specialties in the areas of financial, statistical, and performance-monitoring systems that are results-oriented and focus on achieving the customer's mission.

Founded in 2001, Insight Systems Corporation is a Certified Disadvantaged Woman-Owned Small Business (8a) with headquarters in Arlington, Virginia and extensive service capabilities in alignment with the needs of the federal enterprise. Operating under its motto of "delivering best value through total insight," Insight delivers enterprise-wide solutions that help the entire client organization collaborate, share, and manage data, no matter how complex.

Nancy Abramson, Insight's founder and president stated "We selected The Borenstein Group as our branding partner because of their communications expertise in both Business-to-Government and Information Technology marketing. We sought an agency that understands our pursuit of excellence."

Gal Borenstein, CEO & Chief Strategist of The Borenstein Group, added "We are honored to add Insight Systems Corporation to our family of trusted Business to Business clients. Financial management systems are a strategic area of importance to many Chief Financial Officers and Chief Information Officers within the federal IT marketplace. Insight's knowledge and expertise positions it well for fast growth."

About Insight Systems Corporation
Founded in 2001 and headquartered in Arlington, VA, Insight Systems Corporation is a solutions partner to federal government agencies seeking to align their information-intensive requirements with their organizational mission. Insight delivers intelligent solutions across the enterprise in key government domains such as financial management, grants management, information security, knowledge management, and IT Infrastructure. To learn more about Insight Systems, please visit www.insightcorp.com.

The Borenstein Group
The Borenstein Group, Inc. is an integrated branding, marketing communications, advertising, and public relations agency that specializes in serving the strategic needs of market leaders in the Business-to-Business and Business-to-Government sectors. Its sector specialty areas include information technology, business and financial services, federal contractors, telecom, life sciences, and government. With headquarters in Northern Virginia, The Borenstein Group's mission is to develop, build, deploy, and maintain business brands in tough-to-crack vertical and horizontal markets through fusion of strategic positioning and effective business communications. To learn more about The Borenstein Group, please visit www.BorensteinGroup.com.]]> http://www.borensteingroup.com/News.asp?page=7 2005-11-01T00:00:00-05:00 Fairfax, VA, October 26, 2005 -- The Borenstein Group, a leading Business-to-Business integrated branding, marketing, and public relations firm, today announced it was hired by Litman Law to help propel its brand presence nationally and internationally. The Borenstein Group will help Litman Law develop and deploy brand strategy and market positioning, as well as fortify its leadership position in the global intellectual property legal community through strategic public relations.

Headquartered in Arlington, Virginia, Litman Law earned its reputation as one of the nation's preeminent intellectual property law firms that focus exclusively on serving the entrepreneurial community of inventors. Over the last 22 years, Litman Law obtained more than 3,900 patents for different types of inventions related to business methods, software, electronics, medical devices, compositions, toys, games, and sporting and consumer goods. The law firm offers small- and medium-sized enterprises a leading edge approach to effectively utilize the international patent system to help clients make money in the global economy.

Richard C. Litman, firm founder and chief executive officer stated: "We selected The Borenstein Group as our strategic communication partner because they know how to convert great ideas into tangible and actionalized business propositions in the demanding Business-to-Business market sector. We look forward to harnessing their acumen to help Litman Law grow to the next level."

Gal Borenstein, CEO & Chief Strategist of The Borenstein Group, added "We are pleased to add Litman Law to our family of trusted Business-to-Business clients. Intellectual Property law is becoming a strategic business path for many companies as they seek to position their inventions for growth and marketshare. We are honored to serve the industry's best in the field."

The Borenstein Group
The Borenstein Group, Inc. is an integrated branding, marketing communications, advertising, and public relations agency that specializes in serving the strategic needs of market leaders in the Business-to-Business and Business-to-Government sectors. Its sector specialty areas include information technology, business and financial services, federal contractors, telecom, life sciences, and government. With headquarters in Northern Virginia, The Borenstein Group's mission is to develop, build, deploy, and maintain business brands in tough-to-crack vertical and horizontal markets through fusion of strategic positioning and effective business communications. To learn more about The Borenstein Group, please visit www.BorensteinGroup.com.]]> http://www.borensteingroup.com/News.asp?page=13 2005-10-26T00:00:00-05:00 Doubles Revenues and Client Base in Booming Washington, DC Tech Market

Fairfax, VA, July 18, 2005 -- The Borenstein Group, the leading Fairfax County-based high-technology advertising, branding, marketing, and public relations agency, today announced it has experienced record growth in 2005. The agency doubled its revenues and number of clients in the first half of 2005 and expects further growth for the reminder to the year.

Gal S. Borenstein, CEO & Chief Strategist, attributes the Borenstein Group's aggressive growth to market demand for technology marketing expertise in both the commercial and public sectors in the Washington, DC region. Borenstein stated, "The Federal government is reinventing itself in every major area. From visible financial accountability to improving customer relationship management to sharing information and intelligence across the enterprise, it's all about effective communications. Concurrently, commercial innovators in biotechnology and enterprise networking are redefining the market and creating new opportunities. Our expertise is focused on helping technical firms convert their engineering solutions into compelling and user-friendly brands."

"The Borenstein Group's continued growth in 2005 reaffirms our agency's strategic position as the service partner of choice for ROI-driven high-tech companies that need strong business strategy and common sense fused with creative branding," Borenstein added.

Representative high-tech clients who recently retained The Borenstein Group for marketing and public relations support:

• NineYards Security, Inc., a strategic information security solutions provider to Fortune 500 and Government, to help drive its brand and growth.
• Iatrogen, leading bioinformatics firm, makers of RxWise, ground-breaking medication-checking safety tools.
• Lucidiom Inc., the worldwide retail provider of networked digital photo solution centers and creator of the original Automated Photo Machine (APM)

The Borenstein Group
The Borenstein Group, Inc. is an integrated branding, marketing communications, advertising, and public relations agency that specializes in serving the strategic needs of market leaders in the Business-to-Business and Business-to-Government sectors. Its sector specialty areas include information technology, business and financial services, federal contractors, telecom, life sciences, and government. With headquarters in Northern Virginia, The Borenstein Group's mission is to develop, build, deploy, and maintain business brands in tough-to-crack vertical and horizontal markets through fusion of strategic positioning and effective business communications. To learn more about The Borenstein Group, please visit www.BorensteinGroup.com.]]> http://www.borensteingroup.com/News.asp?page=20 2005-07-18T00:00:00-05:00 Fairfax, VA, July 05, 2005 -- The Borenstein Group, a leading integrated technology branding, marketing, and public relations firm, today announced it was hired by NineYards Security, Inc., a strategic information security solutions provider to Fortune 500 and Government, to help drive its brand and growth.

The Borenstein Group will help NineYards Security, Inc. develop brand strategy and market positioning, develop creative for integrated marketing collateral and website, and build thought leadership through strategic public relations utilizing key trade media.

NineYards Security's expertise includes traditional information security methodologies as well as emerging cutting-edge products designed to meet today's ever-changing security model. Its customer base boasts Fortune 500 companies in the retail, satellite communications, finance, education, and healthcare markets.

"We selected The Borenstein Group as our strategic communication partner because of their level of skill and knowledge in our market. In addition, their proven method of thinking out-of-the-box and ability to help create new ideas to enhance the growth of our business is an exciting force that we look forward to working with," said Doug Gardner, President and CEO of NineYards Security, Inc.

Gal Borenstein, CEO & Chief Strategist of The Borenstein Group, added "We are pleased to add NineYards to our family of trusted high-technology clients in the lucrative market segment of information security. We look forward to helping NineYards grow its market share quickly by introducing their leading-edge comprehensive approach to security solutions."

The Borenstein Group
The Borenstein Group, Inc. is an integrated branding, marketing communications, advertising, and public relations agency that specializes in serving the strategic needs of market leaders in the Business-to-Business and Business-to-Government sectors. Its sector specialty areas include information technology, business and financial services, federal contractors, telecom, life sciences, and government. With headquarters in Northern Virginia, The Borenstein Group's mission is to develop, build, deploy, and maintain business brands in tough-to-crack vertical and horizontal markets through fusion of strategic positioning and effective business communications. To learn more about The Borenstein Group, please visit www.BorensteinGroup.com.]]> http://www.borensteingroup.com/News.asp?page=19 2005-07-05T00:00:00-05:00 Fairfax, VA, May 23, 2005 -- The Borenstein Group, a leading integrated technology branding and public relations firm, today announced it was hired by Iatrogen, leading bioinformatics firm, to support the launch and deployment of RxWise, its ground-breaking medication-checking safety tools. The Borenstein Group will help Iatrogen position and disseminate RxWise with strategic branding, integrated marketing communications, and public relations services.

Iatrogen, LLC, is a bioinformatics leader which offers products and services that enable consumers to use medicines safer. Iatrogen evolved from over 25 years of experience in the clinical health and pharmaceutical outcomes industry. The company's founders are industry leaders in the design and execution of clinical strategies to measure health outcomes and promote the quality of pharmaceutical therapies. They pioneered the use of insurance data for conducting pharmaco-epidemiologic research, helped design the Food and Drug Administration's (FDA) population-based, post-marketing surveillance system, and provided adverse drug reaction monitoring systems to over 20 million people throughout the United States and Europe.

Iatrogen's new solution, RxWise, helps consumers avoid adverse drug reactions. It's a personalized ADR risk-assessment tool contained on a USB Flash Drive, or accessible through the Internet. It thoroughly evaluates your potential risks for an ADR by analyzing your self-reported personal medical history in the context of a medicine's known risk profile. Using sophisticated risk-assessment software, RxWise provides important information about which medications may cause an adverse reaction. It covers a broad range of the most commonly used prescription and over-the-counter drugs.

M. Lee Morse, President and Founder of Iatrogen, said, "We chose The Borenstein Group because we sought a partner that possesses not only 'typical agency experience' but an intelligent and innovative thinking approach to introduce a ground-breaking solution to market." Gal Borenstein, CEO & Chief Strategist of The Borenstein Group, added "We are honored to add Iatrogen to our growing roster of technology industry innovators. Moreover, RxWise's mission of helping consumers avoid Adverse Drug Reactions in these trying times is a missionary pursuit that we are proud to be a part of."

About Iatrogen
Iatrogen, LLC is a bioinformatics leader which offers products and services that enable consumers to use medicines safer. Iatrogen evolved from over 25 years of experience in the clinical health and pharmaceutical outcomes industry. Located just outside Washington, DC in Herndon, Virginia, Iatrogen is composed of a team of highly qualified and experienced clinical pharmacists, epidemiologists, software designers, and IT professionals who manage the ongoing development and administration of the company’s web efforts and USB Flash Drive-based consumer products. For more information, visit < href=http://www.rxwise.com target=_blank>www.rxwise.com

The Borenstein Group
The Borenstein Group, Inc. is an integrated branding, marketing communications, advertising, and public relations agency that specializes in serving the strategic needs of market leaders in the Business-to-Business and Business-to-Government sectors. Its sector specialty areas include information technology, business and financial services, federal contractors, telecom, life sciences, and government. With headquarters in Northern Virginia, The Borenstein Group's mission is to develop, build, deploy, and maintain business brands in tough-to-crack vertical and horizontal markets through fusion of strategic positioning and effective business communications. To learn more about The Borenstein Group, please visit www.BorensteinGroup.com.]]> http://www.borensteingroup.com/News.asp?page=21 2005-05-23T00:00:00-05:00 Fairfax, VA, May 20, 2005 -- The Borenstein Group, a leading integrated technology branding and public relations firm, today announced it was hired by Lucidiom Inc., the worldwide retail provider of networked digital photo solution centers and creator of the original Automated Photo Machine (APM). The Borenstein Group will support Lucidiom's international expansion and rapid market share growth with a series of strategic marketing and branding initiatives, as well as help disseminate Lucidiom's industry thought leadership with strategic public relations in key trade media.

"As Lucidiom experiences record growth and expansion, we sought a marketing agency that understands how to build ROI-driven campaigns in the business-to-business environment," said Lucidiom President Steve Giordano, Jr. "The Borenstein Group's proven expertise in technology marketing will be instrumental to Lucidiom's continued growth."

"We are honored to add Lucidiom to our family of innovative market leaders that are shaping the next-generation of technology in business. Lucidiom's bold and strategic view of the future of the digital imaging industry is poised to change major paradigms in the retail industry. It is truly exciting to be part of it," Gal Borenstein, CEO & Chief Strategist of The Borenstein Group, added.

The Borenstein Group
The Borenstein Group, Inc. is an integrated branding, marketing communications, advertising, and public relations agency that specializes in serving the strategic needs of market leaders in the Business-to-Business and Business-to-Government sectors. Its sector specialty areas include information technology, business and financial services, federal contractors, telecom, life sciences, and government. With headquarters in Northern Virginia, The Borenstein Group's mission is to develop, build, deploy, and maintain business brands in tough-to-crack vertical and horizontal markets through fusion of strategic positioning and effective business communications. To learn more about The Borenstein Group, please visit www.BorensteinGroup.com.

About Lucidiom
Lucidiom Inc. is the leading worldwide retail provider of networked digital photo solution centers and creator of the original Automated Photo Machine (APM) -- a self-service digital photofinishing station. Lucidiom's advanced APM platform equips retailers with flexible, customizable photo category products and services that allow individual business visions to become profitable consumer realities. More information about how Lucidiom is bringing business into focus is available online at www.lucidiom.com.]]> http://www.borensteingroup.com/News.asp?page=14 2005-05-20T00:00:00-05:00 Fairfax, VA, May 09, 2005 -- The Borenstein Group, a Fairfax-based strategic marketing communications and public relations firm, specializing in the Business-to-Business and Business-to-Government sectors, today announced it has acquired Market Vision, Inc. of Fairfax, Virginia, a privately-held defense marketing and public relations contractor. The Borenstein Group has further appointed Ms. Allyson Jacobsen as President of the newly formed Government Communications Division. The acquisition will further expand The Borenstein Group’s defense and homeland security communications practice.

Market Vision is the first acquisition for The Borenstein Group and with the company comes a historical client roster of organizations such as the U.S. Department of the Army, U.S. Department of the Air Force, CALIBRE Systems, Inc., and Booz-Allen & Hamilton. The acquisition is part of an aggressive growth strategy implemented by Founder and CEO Gal Borenstein. "Our goal is to continue to grow The Borenstein Group’s strategic market leadership by expanding the value we offer to organizations that require ROI-driven strategic communications support to accomplish their mission. Market Vision leverages best practices in technology marketing, business processes, and awareness. They are an excellent fit, and we welcome them to our team," said Borenstein.

Market Vision, Inc., a small women-owned business, provides full-spectrum marketing and communications services to clients in the government and the defense contracting marketplace. Market Vision’s services are focused on helping its customers achieve enhanced business performance through strategic and integrated planning, strategic communications, compelling creative services, and integrated marketing outreach.

"We are proud to join The Borenstein Group team. We believe the integration of our organizations will enhance our capabilities, better serve our clients, and fortify our competitive positioning as a leader in the Washington, DC marketing and public relations sector," said Allyson Jacobsen, Market Vision’s, President & Chief Executive Officer.

The Borenstein Group
The Borenstein Group, Inc. is an integrated branding, marketing communications, advertising, and public relations agency that specializes in serving the strategic needs of market leaders in the Business-to-Business and Business-to-Government sectors. Its sector specialty areas include information technology, business and financial services, federal contractors, telecom, life sciences, and government. With headquarters in Northern Virginia, The Borenstein Group's mission is to develop, build, deploy, and maintain business brands in tough-to-crack vertical and horizontal markets through fusion of strategic positioning and effective business communications. To learn more about The Borenstein Group, please visit www.BorensteinGroup.com.]]> http://www.borensteingroup.com/News.asp?page=16 2005-05-09T00:00:00-05:00 Fairfax, VA, April 26, 2005 -- The Borenstein Group, a leading integrated technology branding and public relations firm, today announced it has won a bronze medal for best-in-class government website created for the U.S. Army's next generation contracting program: HRsolutions.

HRsolutions is a product of the Office of the Assistant Secretary of the Army (M&RA). HRsolutions provides a one-stop service to activities at all levels within the Army for soldiers, civilians, and their families.

Approximately 3,000 entries from around the globe were received for the 2005 Summit Creative Awards competition. Qualified entries were received from advertising, video production, graphic and web design, public relations, and multimedia agencies with annual billings under $20 million.

Gal Borenstein, president of The Borenstein Group said, "We are extremely honored to have been recognized and awarded a bronze medal in the category of best-in-class government website. The website we created is on behalf of the U.S. Army's next generation contracting program, HRsolutions. It is a best-practices website that clearly communicates this program's mission of effectively responding to field demand for a friendlier and more resourceful contracting vehicle. We have worked together with HRsolutions to set a new, innovative, positive tone for doing business within the government."

The Borenstein Group
The Borenstein Group, Inc. is an integrated branding, marketing communications, advertising, and public relations agency that specializes in serving the strategic needs of market leaders in the Business-to-Business and Business-to-Government sectors. Its sector specialty areas include information technology, business and financial services, federal contractors, telecom, life sciences, and government. With headquarters in Northern Virginia, The Borenstein Group's mission is to develop, build, deploy, and maintain business brands in tough-to-crack vertical and horizontal markets through fusion of strategic positioning and effective business communications. To learn more about The Borenstein Group, please visit www.BorensteinGroup.com.]]> http://www.borensteingroup.com/News.asp?page=31 2005-04-26T00:00:00-05:00 Rapid Expansion Continues with Addition of The Borenstein Group

Palo Alto, Calif., January 27, 2005 -- GlobalFluency, a fully-integrated ,international, high-technology public relations network, today announced The Borenstein Group, based in Fairfax, Virginia, has joined the worldwide consortium, providing clients worldwide "inside the Beltway access" as well as increasing GlobalFluency offices to 81, serving 65 countries.

"The addition of this premier, multi-service technology-savvy marketing agency dramatically enhances GlobalFluency's U.S. presence in the richly populated information technology corridor of Northern Virginia as well as the halls of power in Washington, DC. Borenstein's insights will empower our 'outside the beltway' and international companies to reap the benefits of effectively marketing to America's Fortune One Technology Buyer: the U.S. Federal Government. We could not be more delighted," said Donovan Neale-May, GlobalFluency's Founder and Managing Partner.

Mr. Neale-May also stressed Mr. Borenstein and his agency will serve a pivotal role building the Chief Marketing Officers Council's (cmocouncil.org) Federal Tract, providing its more than 1000 top IT and telecom marketer membership globally with the latest information and marketing strategies aimed at boosting technology product sales to the Federal Government.

With the Federal Government projected IT spending of more than $105 billion on products and services in 2005, and forecasted growth of up to $137 billion by fiscal 2009, technology corporations planning to enter or expand their federal sales will now have direct access to The Borenstein Group's federal marketing expertise and support services in building, launching, deploying, and expanding their market share, public relations, and brand reputation.

"Our strategic commitment to providing ROI-Grade marketing services to the technology marketing community has inspired us to seek and leverage the best intellectual equity network out there. GlobalFluency is the definition of it. We are honored to join this exclusive mastermind club," said Gal Borenstein, the agency's Founder and President.

The Borenstein Group
The Borenstein Group, Inc. is an integrated branding, marketing communications, advertising, and public relations agency that specializes in serving the strategic needs of market leaders in the Business-to-Business and Business-to-Government sectors. Its sector specialty areas include information technology, business and financial services, federal contractors, telecom, life sciences, and government. With headquarters in Northern Virginia, The Borenstein Group's mission is to develop, build, deploy, and maintain business brands in tough-to-crack vertical and horizontal markets through fusion of strategic positioning and effective business communications. To learn more about The Borenstein Group, please visit www.BorensteinGroup.com.

GlobalFluency
GlobalFluency is a tightly integrated alliance of "like-minded" independent technology marketing and public relations firms delivering strategic cross-border communications services in the Americas, Europe, Asia-Pacific, Africa and the Middle East. Founded and managed by Silicon Valley-based Neale-May & Partners, GlobalFluency consists of 38 agencies employing over 400 professionals in 81 offices in 65 countries. Together, these firms represent more than $60 million in billings from scores of clients across all information technology, communications, systems integration, electronics, infrastructure, and Internet service sectors. GlobalFluency specializes in market demand generation, localized multi-channel communications, affinity group management, conversational marketing, global intelligence, and authority leadership programs for international companies. www.globalfluency.com]]> http://www.borensteingroup.com/News.asp?page=5 2005-01-27T00:00:00-05:00 Actionalize^SM will Enable Technology Companies to Demystify their Marketing ROI on Customer Acquisitions and Revenue Retentions through Proactive Research Tools Year-Round

Fairfax, VA, January 11, 2005 -- Today, The Borenstein Group (Borenstein) and its partner, Crestwood Associates (Crestwood), proudly unveiled Actionalize, innovative services targeted to technology companies.

Actionalize, the new suite of marketing services, was specifically designed to help executive decision makers in technology companies more effectively manage and optimize their strategies and programs across the entire revenue generation lifecycle. Borenstein and Crestwood will provide CEOs with the strategic insights required to develop and manage groundbreaking marketing, advertising, promotional, and PR programs. Central to the Actionalize program is the strong link to ROI in every program and evaluation. This is further supported by custom-built executive dashboards to help monitor both new customer acquisition and customer retention results. In a clear break from the traditional ad agency model, The Borenstein Group will offer this ROI-based program as a built-in module of its marketing and public relations services.

A survey, conducted in November 2004 by Chief Marketing Officer (CMO) Council, revealed the increasing disconnect between marketing and advertising investments and their grasp of tangible MROI (Marketing Return on Investment). Gal Borenstein, CEO & Chief Strategist of The Borenstein Group, stated, "With tighter budgets and augmented marketing channels, CEOs feel an even stronger need to ensure that their dollars are working hard." Actionalize will offer CEOs the tangible ability to benchmark, deploy, measure, and optimize their marketing programs the very same way they would any strategic plan. Edgar Kully, Managing Principal of Crestwood Associates added, "There are higher demands than ever on marketers today to employ bold marketing, yet without disciplined knowledge and feedback, these programs could be riskier than ever."

The new service offering was conceived by The Borenstein Group, a national technology marketing, advertising, branding, and public relations agency headquartered in Northern Virginia, and its strategic partner, Crestwood Associates, a Seattle-based market research and strategy firm. The two firms have joined forces to create this national service offering in response to the dire need for a new advertising agency service model that promotes accountability and results-driven thinking in creative, branding, and public relations services. Gal Borenstein stated, "In our experience, technology executives are having a hard time justifying marketing program results. By infusing strategic benchmarks and monitoring across the lifecycle of marketing programs, regardless of the technology company's size, we are offering companies the opportunity to take the mystery out of marketing and make their creativity a science." Borenstein added, "The Borenstein Group intends to take a national leadership role in reshaping the attitude of our industry when it comes to working with technology companies. Our message is simple: we are entrusted to leverage your best strategic assets. By infusing our ROI measurement model, you won't blow your entire marketing budget on meaningless marketing programs. "

The Borenstein Group intends to focus its efforts on marketing to managers of technology companies in the specialty areas of software, information technology, telecommunications, systems integration, and biotechnology.

The Borenstein Group
The Borenstein Group, Inc. is an integrated branding, marketing communications, advertising, and public relations agency that specializes in serving the strategic needs of market leaders in the Business-to-Business and Business-to-Government sectors. Its sector specialty areas include information technology, business and financial services, federal contractors, telecom, life sciences, and government. With headquarters in Northern Virginia, The Borenstein Group's mission is to develop, build, deploy, and maintain business brands in tough-to-crack vertical and horizontal markets through fusion of strategic positioning and effective business communications. To learn more about The Borenstein Group, please visit www.BorensteinGroup.com.

About Crestwood Associates
Founded in 1987, Crestwood Associates facilitates new marketing strategies, including positioning, pricing, new markets, and customer satisfaction through market insights. With headquarters in Kirkland, WA, Crestwood Associates has focused its efforts in the technology, telecommunications, and online industries. Supporting clients with its unique project teams of marketing and research professionals, Crestwood's current clients include Microsoft, Marconi, BSquare, AT&T Wireless, and GreenPoint Financial. For more information, log on to www.crestwoods.com]]> http://www.borensteingroup.com/News.asp?page=26 2005-01-11T00:00:00-05:00 Fairfax, VA, October 05, 2004 -- The Borenstein Group, a leading integrated technology branding and public relations firm, today announced it has successfully launched the U.S. Army's integrated awareness campaign aimed at educating human resource professionals in the Army and the federal contracting community about the new HRsolutions program.

Trusted for its proven expertise in developing effective print and online business brands, The Borenstein Group was chosen by the U.S. Army to reach the Army's HR community and its contractors to launch its next generation contracting program: HRsolutions. HRsolutions is a product of the HRXXI Program Office in the Office of the Assistant Secretary of the Army (M&RA). HRsolutions provides a one-stop service to activities at all levels within the Army for soldiers, civilians and their families.

The Borenstein Group accomplished this mission by developing a "Business Grade" integrated branding system including naming the new program and supporting it with a best-practices website that clearly communicates this program's mission of effectively responding to field demand for a friendlier and more resourceful contracting vehicle. HRsolutions has set a new, innovative, positive tone for doing business within the government.

Gal Borenstein, The Borenstein Group's President, stated, "The Borenstein Group is proud to contribute to the success of the Army's most progressive HR-focused contract. We look forward to effectively serving the Army's very important mission of supporting our troops."

The Borenstein Group
The Borenstein Group, Inc. is an integrated branding, marketing communications, advertising, and public relations agency that specializes in serving the strategic needs of market leaders in the Business-to-Business and Business-to-Government sectors. Its sector specialty areas include information technology, business and financial services, federal contractors, telecom, life sciences, and government. With headquarters in Northern Virginia, The Borenstein Group's mission is to develop, build, deploy, and maintain business brands in tough-to-crack vertical and horizontal markets through fusion of strategic positioning and effective business communications. To learn more about The Borenstein Group, please visit www.BorensteinGroup.com.]]> http://www.borensteingroup.com/News.asp?page=6 2004-10-05T00:00:00-05:00 Fairfax, VA, October 01, 2004 -- The Borenstein Group, a leading integrated technology branding and public relations firm, today announced it has successfully launched Communication Technologies (COMTek) telecommunications and information technology services in the U.S. Virgin Islands.

When COMTek, an international telecommunications leader, decided to launch its wireless broadband services in the U.S. Virgin Islands and the Caribbean, it called upon The Borenstein Group to craft the marketing strategy, name the service offerings, develop its creative brand, and prep the competitive battlefield with a preemptive strategic PR effort. Despite monumental efforts by an incumbent telecom monopoly in the Islands that sought to block the entry of its competitor, guided by The Borenstein Group, COMTek was able to successfully launch its service brand GOCOMTEK and gain acceptance and momentum, overcoming business and political barriers alike.

Gal Borenstein, The Borenstein Group's CEO & Chief Strategist, stated, "Competitive wireless telecommunications technologies are here to stay, opening new horizons for economic opportunity and empowering access in places that have been held back for years. Leveraging our expertise in international marketing, The Borenstein Group was excited to play a pivotal role in this important launch in the Caribbean market."

The Borenstein Group
The Borenstein Group, Inc. is an integrated branding, marketing communications, advertising, and public relations agency that specializes in serving the strategic needs of market leaders in the Business-to-Business and Business-to-Government sectors. Its sector specialty areas include information technology, business and financial services, federal contractors, telecom, life sciences, and government. With headquarters in Northern Virginia, The Borenstein Group's mission is to develop, build, deploy, and maintain business brands in tough-to-crack vertical and horizontal markets through fusion of strategic positioning and effective business communications. To learn more about The Borenstein Group, please visit www.BorensteinGroup.com.]]> http://www.borensteingroup.com/News.asp?page=33 2004-10-01T00:00:00-05:00 Fairfax, VA, October 01, 2004 -- The Borenstein Group, a leading integrated technology branding and public relations firm, today announced it was hired by MicroPact, a leading Enterprise Resources Planning (ERP) software maker, to brand and launch entelliTrak™, its web-enabled tracking software for information management of complex tasks such as complaint management and regulatory compliance. The Borenstein Group will help MicroPact develop the brand strategy, integrated marketing collateral, and website, and will support the effort with strategic public relations in key media.

MicroPact's products are in use today by numerous U.S. Government Agencies including the Department of Energy, Department of the Navy, Defense Contract Management Agency, Federal Emergency Management Agency, Food Safety and Inspection Service, National Gallery of Art, National Science Foundation, the U.S. Patent and Trademark Office, and the U.S. Postal Service, as well as commercial organizations including American Public Communications Council and Cavalier Logistics.

EntelliTrak is an enterprise software package that tightly integrates webservices, database services, sign-on services and application business rules in a fashion that permits multiple users to have access to a common data store via multiple applications and unique interfaces. entelliTrak provides the flexibility needed for the diverse business rules of government agencies to track virtually any digital data. entelliTrak is designed to provide these capabilities in an environment offering maximum ease of use with minimal setup, configuration, and maintenance demands on the client.

Gal Borenstein, President of The Borenstein Group, stated, "We are excited to welcome MicroPact to our family of winning technology brands. MicroPact's ingenuity and leading-edge vision for a web-enabled world where data tracking is made easy has numerous applications, and we look forward to helping our client capture and optimize the market share they deserve."]]> http://www.borensteingroup.com/News.asp?page=17 2004-10-01T00:00:00-05:00 Fairfax, VA, September 15, 2004 -- The Borenstein Group, a leading integrated technology branding and public relations firm, today announced it has successfully launched Leros Technologies' flagship Enterprise Resource Planning (ERP)/Telecom platform, LerosNet, to market. The Borenstein Group developed the brand strategy, creative for integrated marketing collateral and website, and strategic messaging plan to help Leros get the word out on its innovative offering.

Leros Technologies is a leading ERP Application Service Provider that offers a revolutionary Managed Solution for growing companies at a fraction of the cost of legacy systems across the Internet, Intranet and Extranet. Leros hired The Borenstein Group to develop and launch an integrated branding system that would allow business executives to quickly grasp the business benefits of this innovative solution without getting bogged down in techno-jargon and network diagrams.

The Borenstein Group responded by creating a memorable brand metaphor that articulates how growing companies without Fortune 500 technology power are like penguins stranded on a desolate island, waiting for their ship to come in, watching progress pass them by. Positioning Leros as the champion of growing business (The enabler), the call for action is clear: Your ship has arrived. Come onboard LerosNet. Destination: success.

Dean Xenos, President of Leros Technologies, stated: "The Borenstein Group took on the largest creative challenge Leros ever embarked on: Launching and positioning our winning Enterprise Resource Planning/Telecom Service Platform to the marketplace. Borenstein's command of technology marketing and advertising empowered us to articulate an on-target message that is destined to be well received by decision makers on levels. They helped me make Leros' marketing a science. "

The Borenstein Group
The Borenstein Group, Inc. is an integrated branding, marketing communications, advertising, and public relations agency that specializes in serving the strategic needs of market leaders in the Business-to-Business and Business-to-Government sectors. Its sector specialty areas include information technology, business and financial services, federal contractors, telecom, life sciences, and government. With headquarters in Northern Virginia, The Borenstein Group's mission is to develop, build, deploy, and maintain business brands in tough-to-crack vertical and horizontal markets through fusion of strategic positioning and effective business communications. To learn more about The Borenstein Group, please visit www.BorensteinGroup.com.]]> http://www.borensteingroup.com/News.asp?page=12 2004-09-15T00:00:00-05:00 Fairfax, VA, August 01, 2004 -- The Borenstein Group, a leading integrated technology branding and public relations firm, today announced it has successfully launched Marconi Federal's integrated advertising and PR campaign aimed at reaching key decision makers in the federal telecommunications and information technology community. The campaign appeared in leading technology media such as Federal Computer Week, Government Computer News, Washington Technology, Signal and WTOP, as GCN.COM, FCW.COM, FEDERALNEWSRADIO.COM and all other major federal online news portals.

Marconi Federal is a trusted partner of the U.S. Federal Government, providing mission-critical networking and telecommunications equipment. Marconi Federal supports a $1.5 billion installed base of systems within various U.S. Government agencies. The creative campaign and its key messaging, concepted by The Borenstein Group, places premium value on increasing prospect visibility to Marconi's engineers. Entitled "I am Marconi," the high-impact advertising campaign introduces you to the people who design and build the nation's mission-oriented networks and systems, and who to make sure that Marconi technology exceeds client expectations. Whether they're at your site or behind the scenes, the people at Marconi Federal represent engineering excellence. Each one is proud to tell you, "I am Marconi ."

Gal Borenstein, The Borenstein Group President, stated, "Marconi stands for everything we believe in a telecommunications company: it has a clear vision about the future of secure telecom networking, a stellar suite of offerings that ranges from ATM to IP-based protocols, and the proven track record in serving the needs of the most demanding customers in the world: homeland security. We are proud to play a role in articulating and disseminating Marconi's message to mission-critical decision makers in the influential federal community."

The Borenstein Group
The Borenstein Group, Inc. is an integrated branding, marketing communications, advertising, and public relations agency that specializes in serving the strategic needs of market leaders in the Business-to-Business and Business-to-Government sectors. Its sector specialty areas include information technology, business and financial services, federal contractors, telecom, life sciences, and government. With headquarters in Northern Virginia, The Borenstein Group's mission is to develop, build, deploy, and maintain business brands in tough-to-crack vertical and horizontal markets through fusion of strategic positioning and effective business communications. To learn more about The Borenstein Group, please visit www.BorensteinGroup.com.]]> http://www.borensteingroup.com/News.asp?page=15 2004-08-01T00:00:00-05:00 Fairfax, VA, July 01, 2004 -- The Borenstein Group, a leading integrated technology branding and public relations firm, today announced it has successfully launched Asset Performance Networks' (AP Networks) revamped print and online brand. The Borenstein Group developed the brand strategy and creative for the integrated marketing collateral and website, and will continuously support the consulting firm's trade PR efforts.

Asset Performance Networks is the trusted leader in implementing best practices to drive superior capital project and turnaround performance for the petroleum, chemical, and energy industries worldwide. With high-profile clientele like BP, ExxonMobil, Celanese, Shell, ConocoPhillips, and Citgo, AP Networks was ready to leverage its phenomenal growth and success through a cohesive and confident marketing communications system. It relied on The Borenstein Group's expertise in business-to-business branding and positioning to articulate its leadership position as the "safest and best choice" in the highly-competitive management consulting arena.

George DeBakey, Managing Partner at Asset Performance Networks stated: "AP Networks communicates with high-level decision makers in the international oil and chemical industry. Every word and visual counts. Every impression could be our first or last. In this unforgiving environment, you better have the right marketing message the first time and every time. That's what The Borenstein Group consistently delivers. They are our creative partners."

The Borenstein Group
The Borenstein Group, Inc. is an integrated branding, marketing communications, advertising, and public relations agency that specializes in serving the strategic needs of market leaders in the Business-to-Business and Business-to-Government sectors. Its sector specialty areas include information technology, business and financial services, federal contractors, telecom, life sciences, and government. With headquarters in Northern Virginia, The Borenstein Group's mission is to develop, build, deploy, and maintain business brands in tough-to-crack vertical and horizontal markets through fusion of strategic positioning and effective business communications. To learn more about The Borenstein Group, please visit www.BorensteinGroup.com.]]> http://www.borensteingroup.com/News.asp?page=29 2004-07-01T00:00:00-05:00 Fairfax, VA, April 10, 2004 -- The Borenstein Group, a leading integrated technology branding and public relations firm, today announced it has successfully launched ReserveWorld.com's Spherix revamped print and online brand. The Borenstein Group has developed the brand strategy and creative for integrated marketing collateral and website, and will support ReserveWorld's public relations efforts.

ReserveWorld, owned by Spherix, is the second largest online reservation system for State Parks and Recreation facilities nationwide. ReserveWorld makes it easy for everyone--from first-time campers to seasoned outdoors enthusiasts--to quickly secure a prime site for one night or several in state parks and any of the 27 National Parks, from the Florida Everglades to Yosemite National Park.

To propel its growth, Spherix retained The Borenstein Group to develop a brand new look and feel in both print and online formats, and then deploy value-added content applications that will result in repeat visitors and increased market share in its respective market: state parks agencies. The Borenstein Group delivered a family-focused branded website featuring content-rich applications such as interactive communities and e-newsletters, positioning ReserveWorld as the best and safest choice for reservations.

In a press statement released on March 23, 2004, Spherix's CEO and President Thomas W. Gantt said, "Our new website is designed to be family- and camper-friendly with lots of pictures and articles from those who have actually stayed at the parks." Further, Gantt said, "The theme is to show how much fun people can have when they visit the parks. The website will also contain links to maps, weather information, and gear stores."

The Borenstein Group
The Borenstein Group, Inc. is an integrated branding, marketing communications, advertising, and public relations agency that specializes in serving the strategic needs of market leaders in the Business-to-Business and Business-to-Government sectors. Its sector specialty areas include information technology, business and financial services, federal contractors, telecom, life sciences, and government. With headquarters in Northern Virginia, The Borenstein Group's mission is to develop, build, deploy, and maintain business brands in tough-to-crack vertical and horizontal markets through fusion of strategic positioning and effective business communications. To learn more about The Borenstein Group, please visit www.BorensteinGroup.com.]]> http://www.borensteingroup.com/News.asp?page=22 2004-04-10T00:00:00-05:00 Fairfax, VA, March 29, 2004 -- The Borenstein Group, Washington's proven choice for B2B marketing communications and branding, today announced that Washington Business Journal, Washington's premier business weekly, has published in its February 2004 issue that The Borenstein Group is now one of the Top 21 Advertising Agencies in the Washington Metropolitan Area. The Borenstein Group moved up in ranking from the 25th spot to the 21st spot during FY 2003.

Gal Borenstein, company president and founder, commented, "It is an honor to be recognized as one of the area's up-and-coming leaders. It's been a very tough year for many Washington-area advertising and marketing communication agencies. Since the technology bubble burst, over 10 ad agencies that had primarily focused on high tech closed their doors forever. The Borenstein Group has weathered the storm and we are proud of it. In fact, just this year, The Borenstein Group added seven new high-technology, financial services, and legal clients to its business-to-business base with combined capitalized billings of $1 million."

The Borenstein Group
The Borenstein Group, Inc. is an integrated branding, marketing communications, advertising, and public relations agency that specializes in serving the strategic needs of market leaders in the Business-to-Business and Business-to-Government sectors. Its sector specialty areas include information technology, business and financial services, federal contractors, telecom, life sciences, and government. With headquarters in Northern Virginia, The Borenstein Group's mission is to develop, build, deploy, and maintain business brands in tough-to-crack vertical and horizontal markets through fusion of strategic positioning and effective business communications. To learn more about The Borenstein Group, please visit www.BorensteinGroup.com.]]> http://www.borensteingroup.com/News.asp?page=3 2004-03-29T00:00:00-05:00 Fairfax, VA, March 01, 2004 -- The Borenstein Group, Washington's proven choice for B2B marketing communications and branding, announced today that Clayton Tompkins has been promoted from Senior Art Director to the position of Creative Director for The Borenstein Group.

In his new position, Mr. Tompkins will develop an entire creative approach that pulls together team members and resources--including copy writing, graphic art, web programming and design--and to achieve the desired goals of the agency's clients.

"I am very excited to take on the role of Creative Director," said Mr. Tompkins. "The Borenstein Group has provided me a venue to explore my creative ideas. My opinions have always been valued and appreciated. I look forward to maintaining this environment of creativity and translating the ideas that come from my team into concepts for our clients that bring results."

"Clayton's contributions and talents have been a vital part to our agency," said Gal Borenstein, president of The Borenstein Group. "Our work over the years has brought us together. In many ways, our deep mutual understanding and respect for each other's thoughts as they relate to client strategies makes it a win-win situation. I am thrilled to acknowledge this well-deserved promotion."

Mr. Tompkins joined The Borenstein Group in 2001 as an intern and then was promoted to Art Director and Senior Art Director within less than 3 years. Prior to this, he was a lead designer at George Mason University's Center for the Arts. Mr. Tompkins holds a Bachelor of Arts in Studio Arts from George Mason University.

The Borenstein Group
The Borenstein Group, Inc. is an integrated branding, marketing communications, advertising, and public relations agency that specializes in serving the strategic needs of market leaders in the Business-to-Business and Business-to-Government sectors. Its sector specialty areas include information technology, business and financial services, federal contractors, telecom, life sciences, and government. With headquarters in Northern Virginia, The Borenstein Group's mission is to develop, build, deploy, and maintain business brands in tough-to-crack vertical and horizontal markets through fusion of strategic positioning and effective business communications. To learn more about The Borenstein Group, please visit www.BorensteinGroup.com.]]> http://www.borensteingroup.com/News.asp?page=2 2004-03-01T00:00:00-05:00 Signs on Seven New Clients Representing $1 Million Dollars in New Business Billings

Fairfax, VA, December 31, 2003 -- The Borenstein Group, Washington's proven choice for integrated marketing communications and advertising, announced today the addition of seven new high-technology, financial services and legal clients to its business-to-business base. The new clients represent combined capitalized billings of $1 million and include Potomac Bank, TEOCO, Leros Technologies, Lane Watch, Spherix, Asset Performance Networks, and Food-Agent.com.

Potomac Bank is one of the Washington, DC area's fastest growing commercial community banks.

TEOCO is a national provider of network revenue and cost management solutions for the telecommunications industry.

Leros Technologies is one of the Washington, DC area's fastest growing Metropolitan service provider and system integrators for small to mid-size organizations.

Lane Watch is a leading provider in the field of strategic traffic studies solutions to state, federal, and international governments.

Spherix is a leading solutions provider for web-enabled, real-time reservation systems for federal, state, and local governments and the pharmaceutical industries.

Asset Performance Networks (AP Networks) is the trusted leader in implementing best practices to drive superior capital project and turnaround performance for the petroleum, chemical, and energy industries worldwide.

Food-Agent.com is a law firm's e-commerce website designed to help international food exporters comply with the new FDA Bioterrorism Act of 2002.

"The Borenstein Group's continued growth during 2003 and now into 2004 reaffirms and confirms our agency's strategic position as the service partner of choice for companies that need blue-chip quality creativity threaded with strong business strategy and common sense," said Gal Borenstein, agency president. "Those are the factors that drive long-lasting brand development regardless of what the economy does at any given moment." Borenstein added, "We expect 2004 to bring economic growth to the Washington-area economy with the tech and financial sector leading the charge."

The Borenstein Group
The Borenstein Group, Inc. is an integrated branding, marketing communications, advertising, and public relations agency that specializes in serving the strategic needs of market leaders in the Business-to-Business and Business-to-Government sectors. Its sector specialty areas include information technology, business and financial services, federal contractors, telecom, life sciences, and government. With headquarters in Northern Virginia, The Borenstein Group's mission is to develop, build, deploy, and maintain business brands in tough-to-crack vertical and horizontal markets through fusion of strategic positioning and effective business communications. To learn more about The Borenstein Group, please visit www.BorensteinGroup.com.]]> http://www.borensteingroup.com/News.asp?page=27 2003-12-31T00:00:00-05:00