InoVision Financial: Marcom

Marketing Challenge:

InoVision, a national financial services provider that buys delinquent account receivables from large electric and gas utilities, challenged The Borenstein Group to articulate its progressive business solution to conservative financial executives through a direct mail piece that would start a conversation while coordinating with InoVision’s print trade advertising and bypass gatekeepers to reach its intended target.

Strategic Solution:

Using its strategic marketing view that even in the largest of corporation, you market to one decision maker at a time, The Borenstein Group created a cost-effective accordion-fold mailer that engages a prospect from the start with a direct emotional appeal; “Go from Zero to Hero”. This creative approach was utilized to communicate the business problem and the successful outcome of choosing InoVision.